The Apple Logo and the Golden Ratio

Apple is well-known for its love of the so-called golden ratio, an ‘extreme and mean’ mathematical ratio that designers as far back as the third-century B.C. had identified as most likely to lead to harmonious design. The iCloud logo, for example, is designed with the golden ratio in mind and it’s widely believed that the … Continue reading The Apple Logo and the Golden Ratio


An alternate understanding of the term "Diversity" Apple is starting to send unwanted push notifications to iPhone users, including ones designed to promote its own Carpool Karaoke show - even though Apple’s TV app never expressly asks for permission to send promotional notifications, and even though Apple’s App Store guidelines forbid developers from sending unsolicited … Continue reading Diversity

We want it to come back!

Dear Tim. Your friend Steve once said “Every once in a while a revolutionary product comes along that changes everything. It’s very fortunate if you can work on just one of these in your career. Apple’s been very fortunate in that it’s introduced a few of these.” The tech giant you’re a CEO of wouldn’t … Continue reading We want it to come back!