It started with …

21 06 2017

“an iPod, a phone and an Internet communicator… and we are calling it iPhone”.
(Steve Jobs in 2007)

Every once in a while, a revolutionary product comes along that changes everything not only the way people use mobile devices but also the strategy of a company.

More …

Apple’s Growth

Thanks for 💧ing by.

Did Steve already had a vision of an Apple Watch?

5 06 2017

First launched in April 2015 the Apple Watch recently celebrated its second birthday. A failed product like some publishing media predicted? Certainly not.

Apple has made fashion and design a key cornerstone of its existence, but regarding the Watch it seems not to be the main reason why they created this product.

The late Apple CEO Steve Jobs developed pancreatic cancer in 2004. He then spent a great deal of time with doctors and the healthcare system until his death in 2011. While that personal health journey had a great impact on Jobs personally, it turns out that it affected Apple’s top management as well.

According to Jony Ive, the Apple Watch project was first touted shortly after Steve Jobs passed away in 2011. Jobs and others took on the task of trying to bring some digital order to various aspects of the healthcare system, especially the connection between patients, their data, and their healthcare providers.

Today we hear about a further step in Apple’s engagement in the healthcare system, a task Jobs gave the company before he died. For certain people with diabetes, the biggest innovation may be a single app: Dexcom’s Share2, which displays glucose data on the watch.

The Apple Watch’s continuous glucose monitoring (CGM) app is a milestone and will make diabetes more mainstream – and show the tech community that people with diabetes are eager to embrace advances in diabetes technology.

Here’s how it works: A Dexcom sensor with a hair-thin wire is placed just under the skin. A transmitter clips to it and sends glucose data via Bluetooth to the Dexcom CGM receiver, which then passes the information to an iPhone. From there, the data is sent to the watch through the Share2 app.

And while Apple’s products define Jobs’ legacy, it may turn out that his and Apple’s greatest contribution may be to bring greater order to conditions of health.

Stay healthy.

Unboxing the iPhone

1 06 2017

It doesn’t take a long time until fireworks are set off again. For fanboys it’s like sparking an owl, for others unboxing videos are just a temporary emotional eruption without any added value.

Martin Lindstrom, author of Buyology – How Everything We Believe About Why We Buy Is Wrong – is an expert in neuro-marketing, “where science and marketing meet”. He claims the unboxing phenomenon is a result of so-called Mirror Neurons.

“Mirror neurons mean basically, that when I observe other people doing things, I feel that I am doing the same,” he explains. “When I scratch my head, and you watch me doing it, the same regions in your brain will be activated as would be if you were actually scratching your head.”

Buyology: Truth and Lies About Why We Buy
(published October 2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy.

Apples products and packaging is mass produced. The company sells millions of products but even though they are mass produced, the packaging doesn’t look like a box just needed to protect a product on its way to the customers. You feel like you’re holding a quality product, hand-made for you, even when you open the box. If you take out a new iPhone or iPad the packaging then seems to be the perfect lid line of your purchase.

Apple’s packaging is brilliant and a lesson for packaging design.

Back to the topic. Unboxing a high-quality product can also be seen as *geek porn*. It’s similar to an experience you have in a strip club. It’s stuff that you’re lusting over – you possibly can’t have it, but you want it.

Anyway, have a nice time in all the Apple related Google+ communities which again will turn into strip clubs after Tim let the cat out of the bag. When the first excitement is over, check your requirements first if you are a normal user to avoid buying a pig in a poke. But if you are a fanboy make a confirmed reservation for a seat in front of an Apple Store to get your device as early as possible.

More about
Apple’s lesson for packaging design …

About Packaging

Thanks for💧ing by.

Corporate Social Responsibility

29 05 2017

Mobile devices, lots of opportunities and lots of risks
About the sheer impossibility to stop the technically feasible

I refer to a video titled ‘Dillan’s Voice’

posted by Olivério Graça on Google+ with this intro:

“This ad is the proof that technology only matters when it solves real problems and helps to eliminate barriers. This is what I am more and more interested with what Apple is doing because other companies only sell smartphones.”

Totally agree.
That’s the most exciting application of electronic devices.

But I also kept in mind …

“My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules… That’s because we have seen the dangers of technology firsthand. I’ve seen it in myself, I don’t want to see that happen to my kids.”
(Chris Anderson, CEO of 3D Robotics)

I take a similar view and I see more risks than benefits coming up with so-called “innovative” ideas like AR, VR, and machine learning (I wouldn’t call it AI because it’s still far away from being intelligent in a sense we defined it since centuries).

I see the industry trying to make us overly dependent on their eDevices. We already see it today when analyzing the skills and behavior of young people growing up with smartphones, tablets, and wearables.

Some examples:

1 Turn off “Spell Checking” and people aren’t able to write down correct sentences.

2 Turn off “Notifications” and access to social media and people loose part of their ability for face-to-face communication.

3 Turn off “Navigation” and people forget how to reach their target (also meant in a metaphorical sense).

4 Focused on their device (smartphone, AirPods, VR glasses, wearables, and what else we will see in the future) they communicate via emojis and stickers.

5 Uninstall games and people don’t know what to do in their leisure time.

It’ll need an excellent classical education to avoid these risks in our more and more device-controlled life.

Is it really a benefit for humans when their devices are getting more and more “intelligent” while their skills degenerate?

I’m a fan not only of Apple products but also of Apple as a company because there is an outstanding philosophy behind nearly everything they do (Environmental Initiative, Supplier Responsibility, Engagement in Education, etc). But it’s also a business and therefore most of the decisions are guided by commercial considerations.

To let everything Apple go unchallenged like we read it in many articles isn’t what I expect from authors who are also responsible for our future thinking and assessments.

There are too many people out there with less education, not seeing the risks and believing everything they read on the Internet.

Stay hungry, stay foolish
but don’t forget to scrutinize.

So think twice and don’t be too enthusiastic.

Related …

Apple’s CSR

Thanks for taking your time.

Hey Apple, what’s your take on Microsoft’s new Surface Pro?

25 05 2017

A mobile device with the power of a computer? You don’t have it. Have you ever asked yourself why iPad sales continuously decline? For normal people a big-sized smartphone does it all. There’s no need for a tablet which runs the same OS like the smartphone does.

Decades ago – and supported by lots of scientists of different academic disciplines today – Alan Kay already told us that people should learn the basics of programming. But with an iPad Pro you can’t do it.

The MacBook isn’t that mobile as Apple wants us to see it. And the iPad still lacks some essential features a computer is capable of, e.g. programming.

So the next step (since years) should be a real hybrid like Microsoft created it already in 2002 with the Tablet PC.

I was a proud owner of a Siemens T4010 Convertible running Windows Tablet PC Edition. And I tell you, it was a great experience at that time and it’s a great experience with my Surface Pro 4 today.

So again,
what’s your answer to the Surface Pro, making use of a fanless architecture, with a powerful Intel Corei5, running a full version of Windows 10, ready to install millions of powerful applications?

Just create a mPad running macOS with the option to also run iOS apps and Windows 10 via Bootcamp.

Forget your Macbooks and give us an ocean-boiling new Mac Pro instead.

It’s just my very personal opinion. Apple is the most successful company in the world led by excellent staff so they’ll have their good reasons not to do so. Sadly.

Thanks for 💦ing by.

Let’s get ready to rumble

24 05 2017

Another BIG deal from Microsoft and it also can open the door for a successful mobile phone marketing with low-budget devices. A rebirth of the Lumia series with a Chinese OS version would get Apple more and more into dire straits on the world’s biggest market.

Forget iPads and Macs in China when the Government Edition is preinstalled on the new Surface Pro and the OEM Partner Lenovo is massively starting its advertising efforts.

Windows 10 Chinese Government Edition

Thanks for reading.

Ad for the next iPhone

18 05 2017

made by Sixt Car Rental, Germany, et al.



(Preorder 7er now on

7er? Did I miss something or do we just get a facelift.

I sorely miss the all-round vision, aka full-screen display.

And what about the fingerprint recognition?
Just look at the latest “Mission Impossible” movie.

The featured BMW muscle car unlocks by placing a palm flat against the driver side window, with the fingerprints immediately recognized.

Apple, again you’re late in the market
but we all know you will do it slightly better.

Thanks for dropping by.

Sixt published this ad (modified by me by adding the 7 Plus) shortly after the launch of the iPhone 7 in fall 2016.

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