LIAM – An Innovation Story

24 04 2018

Apple’s 26-armed robotic cutting tool
that removes valuable materials from iPhones

Liam has the potential to recover materials for every 100,000 iPhone 6 devices:

Aluminum 1900 kg, Gold 1.3 kg, Silver 7 kg, Rare Earth Elements 24 kg, Tungsten 3.5 kg, Copper 800 kg, Platinum Group, Metals 0.4 kg, Tin 55 kg, Cobalt 550 kg, Tantalum 2.5 kg.

So Apple is on the way to a closed loop but it will still take a long time to produce “zero waste” devices.

Sustainable recycling …

It’s not to be had for nothing.

We have to pay a lot more for products which are made without taking finite resources from the earth.

The industry follows lots of technological standards but I don’t see any initiative of the big manufacturers of eWaste to create a consortium which establishes rules for making eco-sensitive products (e.g. without chargers as an option, replaceable batteries, etc). The focus is still on making money. Adding more and more Smart Home Products needing more and more resources is not so smart as the industry likes to tell us.

More …

Apple Environment

Must read …

LIAM – An Innovation Story (PDF)

Must view …

Mashable – About Zero Waste

Thanks for reading.

Vilfredo Pareto and iOS 12

2 04 2018

The Pareto Principle
A guideline for iOS 12 development
Thumbs down for feature proliferation

The Pareto principle, also known as the 80-20 Rule states that roughly only 20% of the causes affect 80% of the effects. Applied to iOS it would mean that just 20% of the bugs cause 80% of all errors. That’s at least what Microsoft found out with an error-reporting tool embedded in Windows and Office.

iOS 11 development and maintenance was a rocky road for both Apple and its customers.

Released on September 19, 2017 we had iOS 11, 11.0.1, 11.0.2, 11.0.3, 11.1, 11.1.1, 11.1.2, 11.2, 11.2.1, 11.2.2, 11.2.5, 11.2.6 as of March 9, 2018.

So iOS 12 is going to be an update that focuses heavily on bug fixes and refinements to the underlying code. According to Bloomberg, Apple was originally planning to introduce features that included a refresh of the Home screen with a redesigned app grid, a revamped CarPlay interface, improvements to core apps like Mail, and updates to picture-taking, photo editing, and photo sharing, but the company has opted to delay these features until 2019 in order to focus more heavily on making iPhones more responsive and less prone to cause customer support issues.

It shouldn’t be that difficult for Apple’s developers and testers to find that bugging 20% in their i -buggy- OS if the management successfully revamped the flow of operations.

But …

What’s forgotten is that these 20% are often the most complex, most difficult issues to correct and the most likely to spawn new problems as part of the correction process.

Now it’s your turn Craig (@HairForceOne) Federighi. Inner values count. Force your devs to make iOS 12 bulletproof.

More …

More about the Pareto Principle


Don’t ask me wether it’s true that 80% of a swimming iPhone X is below, while only 20% is visible above the surface.

Thanks for reading.
iOS 12. Let’s keep our fingers crossed.

Zuckerberg didn’t get it

31 03 2018

Copy and Paste some of Steve’s beliefs is welcome

The European Union’s General Data Protection Regulation (GDPR) which takes effect on May 25th will restrict how tech companies collect, store, and use personal data. In this context nobody talks about Apple but Facebook and Google.

There should be more people to learn from Steve Jobs’ beliefs about dealing with customer data.

Collecting data, selling them and using them for manipulation is a business model which shouldn’t be accepted any longer.

At a Wall Street Journal conference in 2010, Steve Jobs discussed the responsibility tech companies have to protect user privacy. Facebook founder and CEO Mark Zuckerberg, whose company is taking heat for its data sharing practices, was in the audience.

Here is what I extracted from the video:

“No, Silicon Valley is not monolithic. We’ve always had a very different view at privacy with some of our colleagues in the Valley.

We take privacy extremely serious. Privacy means people know what they’re signing up for. In plain English and repeatedly. That’s what it means. … I believe people are smart and some people wanna share more data than other people do. Ask them. Ask them every time. … Let them know precisely what you gonna do with their data.”

And here’s the video;

My suggestion, follow Apple’s strong convictions and #DeleteFacebook.

we’ll see an updated Apple ID website soon with revamped privacy settings, an option to download all your data, and entirely delete your account (which can be a nightmare on other platforms).

Thanks for dropping by.

Consolidation Therapy

19 03 2018

After 10 years, Apple is totally changing the way it makes iPhone software.


Well, I’m in doubt about the success of this agenda. Today’s bugs are intelligent and powerful creatures and most often find a way to survive.

We only need time?

Let’s see what shareholders think about it.

More …

A new software cycle

Thanks for visiting my blog.

Apple’s Business Philosophy

26 02 2018

A Philosophy
is needed to be successful over decades.

Companies that continually create value over the long term, meaning decades or more, learn how to ingrain the ability into their corporate makeup; it becomes part of their culture and DNA. They create value, jobs, and growth because of their ability to institutionalize innovation.

Andrew Taylor, Boston Consulting Group
about Apple

Humans are designed to absorb visualized information in a jiffy and in many cases remember this information much longer than any other stimulation of senses. That’s why people say

A picture is worth a thousand words.

So here is a mind map (an octopus-like visualization of a topic) summarizing some ideas which make up Apple’s business philosophy.

Thanks for dropping by.

Death, Taxes, iPhone Rumors

19 02 2018

are the three constants in modern life.

And there’s more we all can recognize.
So-called “News” about upcoming iThings are clickbaits. Bloggers around the world do follow all spasmodic coughs of so-called analysts. In some cases they’re right but in all cases we can realize that there intention is just getting attentionclicks money.

What are the benefits of knowing details about devices months before they are presented at Steve Jobs’ Theater or elsewhere? None. But …

Apple enjoys a cult-like following for its platforms, especially following the massive increase in popularity for the brand brought about by the huge increase in sales for all its products that started around the time the company introduced the original iPod in late 2001. The mass usage of computing devices in everyday life, mixed with Apple’s vertical integration of its products, has helped to bring about this increase in popularity, and combined with a tight-lipped corporate policy about future products, helped foster an interest in the company’s activities. So it’s not an unhappy love affair between Apple and fortune tellers.

Let me put you out of your misery. Here are the latest tokens from the rumor mill.

  • Apple to release iOS 51 on June 29, 2057, iPhones 50th birthday
  • iPad 48’s WiFi gets the Multi-Media Tech Award from North-Korean Government
  • Apple’s iPad Smart Cover now available in XXXL covering up to 4 devices with your Apple IDs, passwords, fingerprint, and face engraved
  • Ming – Chi Kuo Jr. seem to confirm that iPad 34 will sport a nuclear reactor replacing the Li-Ion Dino manufactured and assembled in North Korea
  • Craig (@HairForceOne) Federighi, Maestro of Bits and Bytes, filed a lawsuit against his coiffeur for copying and selling his hairdo to an AR app developer
  • Apple is starting the production of its most anticipated neural engine for humans; its massively criticized because of complete incompatibility with Android engines already working in 85% of all human beings
  • Apple now offers Apple Health Care to cover accidents caused by AR distraction

Oh, I nearly forgot that hackneyed saying:

Apple didn’t immediately respond to requests for comments.

See you.

In their book Psychology of Rumor, Allport and Postman (1947) formulated the basic law of rumor, in which the strength of the rumor (R) is linked to the importance (i) and to the degree of ambiguity (a) of the topic, such that: R ≈ i × a. Regarding Apple i represents the highest possible value in the tech industry and a the many features consumers like to have but Apple doesn’t deliver.

Thanks for reading.

Apple @ India

17 02 2018

A relationship which should be improved.

Apple came to India in 2008. In May 2016 Tim Cook visited India for the first time as the head of Apple and met India’s Prime Minister Narendra Modi. Why? Well, India is the 2nd largest country in the world (by population) but Apple’s footprint is near to be insectile. In April 2017 iPhone production started in India. The company has partnered with Taiwanese WISTRON to assemble iPhones in Bangalore often referred to as the Silicon Valley of India.

India is one of the fastest growing smartphone markets in the world and has become a sweet spot as the company is facing headwinds in China.

Consumers in India need affordable phones, but Apple’s iThings are all premium.

Most smartphones sold in the country are priced around or under $150, with only a fraction of the country’s billion-plus citizens able to afford an iPhone (about 3% market share as of Oct 2017 / statista com).

Additionally there are some barriers to break down.

Tim Cook’s efforts are to abide by Narendra Modi-led government’s „Make in India“ program.


Apple doing badly in India?

An Apple Store in India?

Thanks for reading.

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