Use it up …

21 11 2016

Use it up, wear it out,
make it do, or do without.

A nice saying but definitely not valid for our indispensable daily companions.

Smartphones and tablets are truly globalised products: with total annual sales numbers in excess of one billion devices, they are used in all parts of the world and by a broad range of income groups. The raw materials production and manufacturing also follow a global pattern: the cobalt for the batteries and the tantalum for capacitors are sourced from the DR Congo, among other places. The palladium for electronic components mainly comes from the Russian city of Norilsk and from South Africa; and the silver needed for soldering alloys comes from mines on all continents.

• The extraction of raw materials is often associated with human rights risks.

• Mining and processing of ores in many regions of the world are a major source of pollution and environmental degradation.

• The production of smartphones and tablets is highly energy-intensive – particularly the production of display modules, printed circuit boards and integrated circuits.

So it becomes obvious that a major opportunity to reduce the total environmental and social impacts caused during raw materials extraction and manufacturing of smartphones and tablets is to use the devices as long as possible.

Nevertheless, it is observed that smartphones and tablets are often used for no longer than 3 years. In many cases, the reason for early replacement of smartphones and tablets is not attributed to a defect. A large number of these products are replaced even though they are still functional (psychological obsolescence).

The influence of short innovation cycles, as well as advertising and the tariff models of service providers are sources for lots of problems.

Apple tells us they do what’s technically possible to reduce their carbon footprint and take care of fair labor conditions but on the other hand they force trade-in offers to replace devices every year.

Well, Lisa Jackson, that’s what should be revised. Your data centers and your new campus are outstanding examples for your environmental initiatives but your trade-up program is definitely a step in the wrong direction. And, btw, you aren’t able to fully control your supply chain.

Sources …

Apple Environmental Initiatives

Apple iPhone Trade-Up

Greenpeace Report

Thanks for reading and
think twice before you replace your well-functioning smartphone.

Apple Maps

13 11 2016

Now you can find your way with Apple Maps, usually.

Once upon a time, Google Maps was the go to maps provider for Apple’s iOS. That was until iOS 6 in 2012, when it was announced that Apple was creating its own mapping service to replace Google Maps. When it was first released, there were a plethora of bugs with the Apple Maps service and many users reverted back to Google Maps.

Today it’s hard to say which app is the better approach to pathfinding. They’re different and it seems to depend on the country you are using them in.

I personally see Google Maps in the pole position when using one of the apps in Thailand, my country of residence.

Just one example:

Wat Phra That Phanom is the sacred precinct of the Phra That Phanom chedi, located in the district of the same name, in the southern part of Nakhon Phanom Province, northeastern Thailand. According to legend, this structure contains the Buddha’s breastbone, and as such, it is one of the most important Theravada Buddhist structures in the country.

You can easily find it in Google Maps but Apple Maps not even shows you any search results.

More …

Apple Maps vs Google Maps

Apple Maps

Thanks for finding the way to my post.

Hindsight is always 20/20

10 11 2016

With its phones Microsoft did and still does a poor job.

“500 dollars? Fully subsidized? With a plan? I said that is the most expensive phone in the world. And it doesn’t appeal to business customers because it doesn’t have a keyboard. Which makes it not a very good email machine. … Right now, we’re selling millions and millions and millions of phones a year. Apple is selling zero phones a year. In six months, they’ll have the most expensive phone by far ever in the marketplace.”

Today Ballmer praises Apple’s cellular subsidy model and admitted he wished he had come up with it first.

“I wish I had thought of the model of subsidizing phones through the operators. People like to point to this quote where I said the iPhones will never sell. Well the price of $600 or $700 was too high and it was business model innovation by Apple to get it essentially built into the monthly cell phone bill.

Ballmer also admitted it was a mistake for Microsoft not to make handsets and tablets sooner.

“I would have moved into the hardware business faster and recognized that what we had in the PC, where there was a separation of chips, systems, and software, wasn’t largely going to reproduce itself in the mobile world.”

Ballmer about the iPhone …

Never mind, Steve.

You shouldn’t worry about your past decision, because you can’t change it now. Even Satya cannot fix this bug in the aftermath. Good for your competitors, bad for customers.

Thanks for visiting iNotes4You.

Committed to Privacy

8 11 2016

Apple cars with strong encryption

The SL55 AMG …

Designed by Mercedes in Stuttgart driven by a highly successful entrepreneur in the Silicon Valley.

Image Credit 2008:TOMÁS POLLAK @ Flickr

A loophole in the California vehicle laws allowed to affix the issued number plate to the vehicle after a maximum of six months. So Steve traded his silver Mercedes SL55 AMG for a similar one on the sixth month of his lease.

No plate. No tracking.

Until today Apple is committed to privacy.

“At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption …”
(Tim Cook)

More …

About the Mercedes SL 55 AMG

About Privacy

Thanks for surfing by.

Cupertino Machines

6 11 2016

A new community was created on the awesome content network Google+.

It’s about the most valuable company in the world.

Cupertino Machines

All of you are cordially invited.


26 10 2016

The iPhone Company
Shifting from hardware to services

The registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Apple’s SEC filing for the fiscal year 2016 again shows that the company’s net sales are predominantly generated by just one product, the iPhone. Thanks for reporting, Luca.

Stats about Apple are always the starting point for peerless lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.

Different to many other competitors, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.
Statements like

Apple’s brand is just overwhelming here.
It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.
(Eiji Mori, a Tokyo-based analyst at BCN Inc.)

always incite platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Fandroids read those lines.

Everybody is entitled to make his decision up to his requirements but also must be able to retrieve reliable data about companies when it comes to assessments or any financial engagement.

The SEC …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by other countries (even Germany, the country which is well-known for it’s very special and complex legislation not really understood by normal people). The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission). The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.

To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.
This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

Numbers …

In Apple’s SEC 10-K filings (Annual financial statement) you will find the most important numbers, the unit sales of the iPhone. This device still is the product that boosts the company’s success.

With Apple’s spreadsheet app Numbers (part of iWork) I put these numbers into a table and used ‘Create chart’ from the context menu to create the bar graph. In a last step I inserted some images from the camera roll and added text fields to explain it all.

Now it’s the task of analysts to breathe life into Apple’s declining numbers.

iWork for iOS is an example for the added value Apple gives its customers when buying a mobile device like an iPhone or an iPad. It’s free and the company justifies this decision simply with an improvement of the user experience. It’s just one example for a sophisticated business strategy to delight customers.

More about financial reporting

About Statistics

Thanks for surfing by.

Siri and Watson

26 10 2016

Q4 results of Apple may be disappointing for some people but innovation takes time. They are in a transition phase from selling hardware to making profits with services. 

The APPLE-IBM partnership will boost businesses and AI on mobile devices.

IBM extends Watson

Thanks (Dr.) Watson.

%d bloggers like this: