Many publishing media predict a car made/designed/developed by Apple. But nowadays it seems to be clear that even Apple isn’t able to stem this complex challenge.
Jonny Evans on applemust.com …
“The latest report to emerge from Mark Gurman’s Deep Throat via Bloomberg suggests Apple is letting go of lots of people from its Apple Car teams.
It looks like attempts to create a self-branded Apple Car have suffered from the unexpected complexities of the task, manufacturing partnership challenges, and discovery and conflict of new roads forward between different groups involved.”
California is the epicenter of e-technology but southern Germany the heart of c-technology with Daimler Benz, Porsche, Audi, and BMW as the most prominent companies with
excellent engineers, a worldwide infrastructure, an excellent reputation, decades of experience, and a significant position in the fastest growing market, China.
A quick look back …
Karl Friedrich Benz (German, Nov 25, 1844 – Apr 4,1929) was a German engine designer and car engineer, generally regarded as the inventor of the first automobile powered by an internal combustion engine, and together with Bertha Benz, pioneering founder of the automobile manufacturer Mercedes-Benz. Other German contemporaries, Gottlieb Daimler and Wilhelm Maybach working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz received a patent for his work first, and, subsequently patented all the processes that made the internal combustion engine feasible for use in an automobile. In 1879, his first engine patent was granted to him, and in 1886, Benz was granted a patent for his first automobile.
Until today southern Germany is the nutritious soil for innovative ideas regarding mobility on 4 wheels.
Is Apple really working on an iCar?
Well, what we know is that they intensively talked with Daimler Benz, the mother of all petrol engine-driven transportation. As far as I know these talks were as unsuccessful as the engagement of the Stuttgart-based company with Tesla. Now Apple talks with executives and engineers of BMW. The company already produces the i3, a fully e-driven car.
Couldn’t this also be ad on Apple’s website?
“Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and near-silent driving experience. The intelligent BMW ConnectedDrive Services bring you easily and conveniently to your destination.”
There are already many apps powered by the BMW Group which let your iPhone seamlessly connect to your BMW
Apple must look for a qualified partner with an infrastructure adequate to successfully market a car, different from Korean SSANGYONG selling 1k (one thousand) cars a year in Germany.
What about Porsche?
Didn’t Tim Cook talk with Matthias Mueller, former CEO of the legendary company? Isn’t this company as successful and innovative as Apple?
Quality (not quantity), customer loyalty, and more are parts of a sustainable DNA implemented by the early leaders Steve Jobs and Ferdinand Porsche.
Every car manufacturer deeply engaged in car racing since decades accumulates the best engineering knowledge. Additionally Apple and Porsche and their early leaders are much nearer to each other than any other partnership could ever be. Porsche is part of the Volkswagen Group, actually the 2nd largest car manufacturer in the world.
There is a humble contribution to a cooperation of a Porsche car with an iOS device
Porsche Car Connect by Cobra Telematics SA
Open questions …
All German car manufacturers already have a strong reputation in the worldwide largest and fastest growing market, China. Apple’s CarPlay is supported by Volkswagen, Mercedes Benz, Audi, and BMW.
So, which company fits best into Apple’s considerations?
Well, I don’t know. It depends on the targets Apple defined. What I can say is that none of the mentioned German companies is interested in being just a link in a supply chain.
Regarding a possible Apple car the expertise can only be found in Germany.
Additionally it must be taken into account that it will take a long time until pure e-cars will have a chance. All medium-ranged forecasts tell us that only hybrids have a chance in the near future. So the BMW i3 will define a niche only suitable for a consistent further development of e-cars. It’s not intended to significantly increase revenues.
Maybe Apple will cause surprise one more time. That’s what I personally think about this topic.
My piece of advice to the Cupertinos’ is
Cobbler, stick to your last!
Everyone should draw lessons from the many expensive and unsuccessful adventures tech companies were involved in the past.
Thanks for driving in.