How Apple works

25 09 2017

In a fascinating interview with Calcalist radio, the largest economic newspaper in Israel, Horace Dediu gave us a scintillating insight into how Apple works. Horace Dediu is a well-respected analyst who knows a thing or two about Apple.

“Apple cannot possibly be perceived as normal or average, but is analyzed as such. This is a company that breaks all categories, as based on the growth front and on the value or dynamic versus static. It just works differently. ”

Dediu posits that Apple uses the same strategy as an army.

“You have to look at Apple as adopted by the pattern of military activity. The army has no obligation to produce profits, but it has a deep commitment to achieving goals. Everyone focused and training for a specific task, and then another mission.”

No obligation to produce profits?

Maybe this is valid for Elon Musk’s company TESLA. But it’s not valid for Apple. During Steve Jobs’ time as CEO it was Tim Cook who optimized the supply chain and so laid the foundation for Apple’s growth. On the other hand Tim has strong beliefs manifested in a statement he made in 2014:

“If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.”

So both is possible, strong beliefs and success. It can be summarized as follows:

Everything needs some custom artwork. Top designed products increase desirability and desirability always goes along with profitability.

Thanks for dropping by.

From Bad to Worse

22 09 2017

Apple’s app FILES not worth to use it

Add third-party apps to let FILES access my cloud providers? What a strange idea. I can’t define access to cloud storages or computers by entering my credentials. Also not supported is WebDAV.


In 1995, Microsoft first released „NewShell“ which replaced the Windows 3 file manager with Windows Explorer. Believe me, this early version of Windows Explorer was better than Apple’s app FILES in 2017.

I use the apps Documents, File Browser, and File Explorer and they all do their job much better than Apple’s embryonic FILES app. Again I see a totally unfinished product.

Although file management was always a problem in iOS because it generates a crazy amount of redundant files when using the ‚Open in‘ command, nothing changed with iOS 11. Do we have to wait another decade?

I still can’t access files in the DOCUMENTS directory of other apps or, as an alternative, in a publicly available directory.

File management in FILES is driving me crazy. Lots of missing features and lots of bugs. Have a look at my image. No chance to remove this folder which caused an error during the creation process.

Apple tells us about its iOS file system

Every app is an island.

During installation of a new app, the installer code creates a home directory for the app, places the app in that directory ( /AppName .app) and creates several other key directories. These directories constitute *the app’s primary view of the file system and represents the universe for that app*. It contains everything the app can access directly. The problem is that there is no directory which could be shared with other apps.

More about
a secure but not user-friendly file system

Every app is an iLand

Apple Support: Files

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No, thank you.

21 09 2017

In my humble opinion
it’s wiser not to buy an iPhone 8, 8+, or X.

  • Big bezels of the 8 are out
  • Face ID *and* Touch ID please
  • AR also works with the 6s and 7
  • Maybe you’ll get the X not until 2018
  • Features of the 8 not worth to replace 6s or 7

when it comes to our daily companion
purchase decisions are not always rational.

And here I stand, with all my lore,
Poor fool, no wiser than before.


It’s your decision. Good luck.

Thanks for dropping by.

Say hello to the future

20 09 2017

Say goodbye to $1,000

My today’s feedback to Apple …

“We can add up to 5 different fingerprints for Touch ID. Perfect for family members who should have access.

This doesn’t work with Face ID. Poor.

It’s also poor that Face ID is the only biometric identification system. There are circumstances in which Face ID cannot be used (e.g. when wearing a face protection) but Touch ID. It’s a step backwards in usability to default to the old-fashioned passcode.”

The problem isn’t limited to a family. In hospitals or in Asia where I live people often wear a face protection when the got a cold or a viral infection, muslims wear facial veils, bikers wear a helmet and to just look at a message coming in they have to pull it off, outdoor activities may require safety glasses, and, and, and.

So I’m waiting another year for an improved approach to biometric authentication to simplify the usage. I’m sure we’ll see a return of Touch ID.

This time I can’t say that the company unveiled a finished product.

Microsoft appreciates serious suggestions for feature enhancements via mail but I won’t get any reply from Apple.

See you in the future.

iOS XI is coming

18 09 2017

Scheduled for end users on Sep 19, 2017

Never change a running system.

The saying presumably comes from German IT-experts. What they mean can be described by the saying

If it ain’t broke, don’t fix it.

of US businessman Thomas Bertram Lance who is credited with popularizing it.

Just like cars, other tech stuff and even your body and brain iPhones need regular service and maintenance in order to run smoothly with the latest app versions and to bring the latest improvements and security patches from the Cupertinos’ to customers.

So instead of relying on your battle-proven system running for years without incident and change, you should regularly patch and update. Of course this bares *risks*.

Like you your iThing can be buggy although that happens rarely.

Without a backup it’s likely that you’ll get a proper ticking-off if something doesn’t go your way. Apple warned you.

How to backup iThings

Also make sure you know your Apple ID password before you update to iOS11. If you don’t, here’s how to reset it.

Reset Password for Apple ID

Good luck, have fun.
It’s up to you to avoid a nightmare scenario.

Thanks for dropping by.

Image Quality and Imagination

17 09 2017

High-dynamic-range imaging (HDRI) reproduces a greater dynamic range of luminosity which is nearer to the range of luminance experienced through the human visual system. The human eye, through adaptation of the iris and other methods, adjusts constantly to adapt to a broad range of luminance present in the environment. The brain continuously interprets this information so that a viewer can see in a wide range of light conditions.

According to Apple’s Human Interface Guidelines, the larger 42mm Apple Watch has a resolution of 312 x 390 pixel at 326 ppi. The iPhone 6s Plus Retina HD display has a 5.5-inch (diagonal) with a screen resolution of 1920 x 1080 pixel resolution at 401 ppi.

The collage shows zoomed parts of the original image (taken with the iPhone 6s Plus) on the iPhone and the Watch.

The  Watch has a small screen with a limited resolution but I still like it for seamlessly looking at some images of my family, especially my grandchild, wherever I am and whenever I want.

People might say that the quality is poor but in my opinion it’s not the quality of an image but the related imagination which provokes the emotion you are looking for when viewing images. A lack in image quality will be compensated by a considerable increase in imagination.

There is no need to pull out its big brother. Sometimes I also use one of the images stored on my  Watch as a watch face to have that hearty laugh of my young grandchild right on my wrist.

Thanks for 💧ping by.

TrueDepth Camera System

16 09 2017

Apple calls its new biometric identification system for the human face Face ID.

(Source Apple)

It’s made possible by an all new TrueDepth front-facing camera system, one of the most intriguing features of Apple’s new flagship iPhone X.

In my opinion they didn’t make it right with replacing Touch ID instead of adding Face ID to Touch ID. There are lots of use cases where Face ID or Touch ID cannot be applied and so users have to go back to the inconvenient entry of a passcode. I predict the return of Touch ID when the technical problems of integrating Touch ID into the all new OLED display will be solved.

How TrueDepth Camera System works

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