It is about time.This is to avoid further setbacks when it comes to emerging markets.
In May 2016 Tim Cook visited India for the first time as the head of Apple and met India’s Prime Minister Narendra Modi.
Well, India is the 2nd largest country in the world (by population) but Apple’s footprint is near to be insectile.
In April 2017 iPhone production will start in India. The company has partnered with Taiwanese WISTRON to assemble iPhones in Bangalore often referred to as the Silicon Valley of India.
More than 100 million smartphones were sold in India in 2016 and the market is expected to grow by 25% in 2017, making India one of the fastest growing smartphone markets in the world.
Consumers in India need affordable phones, but Apple’s iThings are all premium.
Most smartphones sold in the country are priced around or under $150, with only a fraction of the country’s billion-plus citizens able to afford an iPhone (about 2% market share in 2016).
Additionally there are some barriers to break down.
Assembling and selling iPhones in India could be crucial for Apple, which needs to make its products available at lower price. The Indian government currently imposes heavy taxes on electronic products like smartphones imported to India to encourage local production. So Tim Cook’s efforts are to abide by Narendra Modi-led government’s “Make in India” program.
To solve the first problem, Apple now has resurrected the iPhone 6 in the country, selling a 32GB variant of the 2014 phone through online retailers. This follows the 5S being discontinued in the country with the iPhone 7’s launch.
The iPhone 6, only available in Space Gray, went up for sale on Amazon on Monday. It retails for around 30,000 rupees, which converts to $450. It’s a big reduction from the iPhone 6S, which is priced from $750 in India.
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