Specs, Specs, Specs

22 10 2017

and why we should ignore most of them.

Smart phones are not only defined by their specs. When it comes to iPhones and their rivals they most often don’t matter nearly as much as some manufacturers may want you to believe. The problem isn’t limited to the manufacturers. More important are the news spread by tens of thousands of tech bloggers and lots of unbiased online magazines.

Self-appointed experts most often still don’t get it right when they ask “Which … is better?”, show us the specs, tell us that “The winner is …” and ridiculously enough ask “What’s your take? Leave a comment”.

The only way to get an entire picture of devices is to look at hardware and software. It’s an entity. The operating system for example mainly determines the energy consumption of a device. If it’s optimized a battery with less energy may last longer than the one with a better specification. A shining example is iOS 11 in a liaison with an iPhone 8. It lets the 8 (1,821 mAh battery) run 2 hours longer than the iPhone 7 which sports the bigger battery (1,960 mAh battery).

Camera …

Albert Einstein’s saying

“Not everything that counts can be counted, and not everything that can be counted counts.”

is so true for the megapixel discussion.

Cameras with more megapixels usually sacrifice image quality in certain ways. Normally when you pack so many pixels so close together, it creates artifacts called “crosstalk”: inaccurate colors and noise in your images. Apple’s team worked on new techniques to maintain image quality and size despite the extra megapixels, including a technology called deep-trench isolation, which separates photo diodes and helps to maintain accurate, precise colors. The image quality is a matter of optimizing the processing of a large number of information taken by the camera and its sensors.

Processor …

The same situation applies to many other specs, like processors. The Samsung Galaxy S8 has a Octa-core (2.3GHz Quad + 1.7GHz Quad), 64 bit, 10nm processor.

Some fanboys say “Wow!

other not tech-savvy users ask *What?*.

(You should hear the rising tone and the keen sound when they ask “What?”.)

Nobody knows what these processor specs mean in every day life when using Google+ or surfing through the Web. Sure, the device is fast but none of the rivals are slow.

And the iPhone 8 has a A11 Bionic …

Whatever. What we know so far is that it crushes the rivals by far but does it help when I read my mails or check my bank account? Definitely not but AR, VR, and ML are coming. A beast may help. But even a beast has to take the existing hardware into account. Optimization is the keyword here as well.

What you don’t find in a spec table …

The build quality, the design, the UX, the ease of use, the timeframe the operating system is maintained, the pros and cons of the environment in which a device runs, the reselling price, the compatibility with devices of other family members, the ability to install company specific apps in the context of BYOD, etc.

Summary …

At the end of the day there is a purchase decision if you don’t want to go back to using smoke signals. It’s a complicated matter and it’s always up to you. All big manufacturers make good devices so forget the spec sheets and think about your priorities.

One more thing …

Steve Jobs made this belief of Alan Kay to one of the core principles of Apple:

“People who are really serious about software should make their own hardware.”

It helps to boost the user experience.

Thanks for dropping by.

The slow infiltration

19 10 2017

Developing high-quality apps
for the Android and iOS platform

Microsoft is no upstart in the mobile space. It produced versions of its software for mobile devices for more than 20 years – starting with Windows CE for personal digital assistants in 1996, and later with Windows Mobile in 2000.

But the ecosystem has struggled since the launch of Apple’s iOS in 2007 and Google’s Android operating system in 2008. According to the most recent sales figures from Kantar Worldpanel, Windows phones account for just 1.3 percent of the market in the US (Android’s 64 % and iOS 34 %) – worldwide Microsoft’s market share is far less than 1%. Not motivating for developers.

Some days ago Joe Belfiore made it official: Windows 10 Mobile is dead.

With Windows 10 Creators Update Fall 2017 Microsoft continues its slow infiltration of the Android and iOS mobile device platform.

The update released on Oct 17, 2017 provides a new feature:

Windows 10 Phone Linking

There’s now a dedicated “Phone” area in the Settings app that allows you to link your phone with your PC, making it easy to share web pages between your phone and Windows device without missing a beat. No longer do you have to email yourself a link or image when you want to switch devices, just link your phone to your PC and use the dedicated “Continue on PC” function.

On iOS, this is done with a dedicated “Continue on PC,” Microsoft Edge (coming soon) and Cortana apps on your phone.

Thanks for visiting my blog.

Cash Cows

16 10 2017

Levi’s, Burger, iPhone
One hell of a profit margin?

The simple answer is YES.

If you want to calculate the profit margin for an iPhone you have to be a professional and even then, if you aren’t working for Apple in this business area, you’re faced with a lack in lots of relevant details.

What do you need for expense budgeting?

Apple’s SEC filings
Leaked manufacturing costs
Leaked prime costs of components

Most of the two latter data have to be retrieved from Chinese companies. That’s not only difficult to read for us but also to understand what’s included and why it could be reliable information. If you ever lived in an Asian country like me you know that “Think different” applies to businesses.

So you only can calculate an estimated profit per device. These factors (and some more) have to be taken into account:

  1. Taxes
  2. Licensing fees
  3. Production costs
  4. Manufacturing costs
  5. Operating expenses
  6. Wholesale to retail markup
  7. Research & Development costs
  8. Selling, general, administrative costs

#8 is a really heavy calculation and can’t even exactly be done by Apple’s employees. It includes everything from paying the electric bill, shipping and storage, additional costs along the supply chain, Tim Cook’s salary and that of all others, and, and, and.

After doing the math …

Roughly half, or more, of every iPhone sale is profit.

The numbers which lead to this result aren’t air tight. Apple makes far more profit than any other phone manufacturer, but 50 percent isn’t unheard-of for a highly successful company which also brings a lot of jobs directly and indirectly bound to the product.

The Gross Profit Margin (= (Sales – Cost of Goods Sold)/Sales) tells us the profit a company makes on its cost of sales, or cost of goods sold. In other words, it indicates how efficiently management uses labor and supplies in the production process.

Here are the GPMs of some companies playing in the same league as Apple:

  • Nike 43 %
  • Porsche 50 % (btw the only automaker)
  • Levi’s Jeans 52 %
  • Burger King 56 %
  • McDonald’s 40 %

Tesla, the company of Elon Musk (known for his failure to file for insolvency in due time) makes 17 % and is within the a range of 10-20 % typical for US industries (Source Sageworks).

We’re overpaying for more than just iPhones these days.

So if you complain about Apple
be consequent and stop eating burgers.

Oh, I forgot. That caps it all. Wireless carriers make as much as 10,000 % profit with the rates they charge for SMS plans.

Enjoy your burger
while texting with your iPhone
via your provider’s cellular equipment.
Take care when riding your Porsche back home.

Source digitaltrends

Thanks for visiting iNotes4You.


10 10 2017

A moderate gale is over.
Now Tim and Luca are waiting for the numbers.

People love visual content because the human being is built to absorb such kind of information.

So here is my concept map about iOS Updates for the iPhone including this year’s new hard- and software, a very special year, the 10th anniversary of Steve’s masterpiece.

The oldest model on which iOS 11 can be installed is the world’s first 64-Bit smartphone, the iPhone 5s, manufactured by Foxconn and first released on September 20, 2013. Apple wasn’t the first company using a biometric identification system but the 5s was the first smartphone with a perfectly functioning approach, the fingerprint scanner. Benchmark tests show us that it’s running smooth with iOS 11. So it still can be a powerful primary or backup device after upgrading to a newer model.

Again many people will and are already do repeat their yearly reproaches that Apple just delivered technology already implemented in the devices of its rivals.

What can we learn from history?

Well, everything has it’s preceding ideas.

Would Einstein’s Theory of Relativity be possible without Newton’s Laws?

Edison and Swan were the two most successful at combining the necessary technologies and engineering techniques to build a light bulb (electricity and the knowledge of how to economically create vacuums).

There is no need to talk about COPYING. Success comes up when intelligence combines the right things at the right time in a sexy apparel with high durability and a perfect user experience. This alone is already a technological achievement and innovation crowds of people today derive benefits from.

Regarding Apple’s success the most important thing Steve Jobs overtook from Alan Kay (one of the key scientists behind the graphical user interface and the object-oriented programming) was the belief

People who are really serious about software should make their own hardware.

Jobs made it to the core principle of Apple.

The company’s chip design regularly shows us that “less can be more”. Also with it comes less fragmentation (admittedly not relevant for people getting a new device every year) but it’s tough on developers keeping their code best performing on thousands of different configurations.

Less fragmentation could be useful, but …

A major opportunity to reduce the total environmental and social impacts caused during raw materials extraction and manufacturing of smartphones and tablets is to use the devices as long as possible. Nevertheless, it is observed that smartphones and tablets are often used for no longer than 3 years. In many cases, the reason for early replacement of smartphones and tablets is not attributed to a defect. A large number of these products are replaced even though they are still functional – psychological obsolescence. Short innovation cycles, aggressive advertising, tariff models of service providers, Apple’s trade-in offers, and of course thoughtless users are the sources for increasing environmental damages.

Use it up, wear it out,
make it do, or do without.

A saying which seems to be not worth thinking about in our times.

Want to know why the iPhone is special?

Just look at the 2013

iPhone 5s

Thanks for 💧ping by.

Hey, Martin Cooper is calling!

1 10 2017

Martin Cooper of Motorola made the first publicized handheld mobile phone call on a prototype DynaTAC on April 4, 1973.

Some specs

of “the Bone” compared with the iPhone X …

  • Features Making calls (Sending Animoji, etc)
  • Full charge 10h (2h)
  • Talk time 0.5h (21h)
  • Weight 790g (174g)
  • Height 250mm (144mm)
  • Memory 30 phone numbers (a lot more)
  • Display LED (OLED)
  • Price $3,995 in 1984 (equals $9,383 in 2017)
  • Risk falls on a floor, floor breaks (falls on the floor, screen breaks)

So the iPhone X is $8,384 cheaper than “The Bone”.

Ready for your order? Or any further questions?

Just call Martin Cooper

or Craig (@HairForceOne) Federighi.


Do you know that Apple’s first “iPhone” wax the “iTunes Phone” (the ROKR E1) built by Motorola?

Here’s Steve Jobs presenting it in 2005 …

Thanks for reading.

Watts Up

27 09 2017

Power to your iThing

🚽 WC is the traditional water closet

But talking about this would be off-topic.

Lets talk about *W* ireless *C* harging that means bringing Watts up to your iThing after laying it down on a little machine which functional principle was already born about 150 years ago.

Without the groundbreaking publication of “A Dynamical Theory of the Electromagnetic Field” in 1865, by Scottish J.C. Maxwell wireless charging wouldn’t be possible. So much for the copycat discussion and the simple fact that everything has its preceding ideas.

Again Apple isn’t the first offering WC but after listed as one of the 213 members of the Wireless Power Consortium they now want *to make the things better than they are*. And they will do it again. Others will follow.

How WC works …

ction chargers use an induction coil. An alternating current creates an alternating electromagnetic field around the coil. A second induction coil in the iPhone takes energy from the electromagnetic field and converts it back from alternating to direct electric current to charge the Li-Ion battery.

The source field must cover the receiving coil which results in a short range of energy transfer. So iPhone and charger must be in close contact without any metallic objects between them (they would be a shielding for the electromagnetic field) except an additional case for the iPhone (Leather or Silicone). A metal plate, sometimes used for magnetic car mounts, may already be obstructive.

Over greater distances this method is highly inefficient and wastes the vast majority of the energy put into the transmitting coil. Greater distances between sender and receiver coils can be achieved when the inductive charging system uses *resonant inductive coupling*.

Think of it like this …

A tuning fork can cause another to vibrate when both are tuned to the same pitch. Using the resonance phenomenon energy transfer can drastically be increased and wouldn’t require a close contact between charger and iPhone.

xcited to see what’s coming next after Apple will massively engage in the WPC. AirPower is just the beginning.

Thanks for taking your time.

No, thank you.

21 09 2017

In my humble opinion
it’s wiser not to buy an iPhone 8, 8+, or X.

  • Big bezels of the 8 are out
  • Face ID *and* Touch ID please
  • AR also works with the 6s and 7
  • Maybe you’ll get the X not until 2018
  • Features of the 8 not worth to replace 6s or 7

when it comes to our daily companion
purchase decisions are not always rational.

And here I stand, with all my lore,
Poor fool, no wiser than before.


It’s your decision. Good luck.

Thanks for dropping by.

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