$1,000,000,000,000

2 08 2018

Apple has become the first US company with a market capital of over $1 trillion.

What does that mean
for me as a normal customer?

Nothing, I think. It’s just a number.

People like records.
I don’t as long as they do not help anyone.
Well, share holders might be happy
and if they understand a bit about the company
they should say “Thank you, Steve Jobs”.

But what about the rest of the world?





Apple’s Q3 2018

1 08 2018

Q3 2018 is the best quarter in the company’s history.

In Trump-times SEC Filings are just one side of the coin.

Tim Cook in a call with investors …

“The trade relationships and agreements that the U.S. has between the U.S. and other major economies are very complex, and it’s clear that several are in need of modernizing, but we think that in the vast majority of situations that tariffs are not the approach to doing that.

There is an inescapable mutuality between the U.S. and China that each country can only prosper if the other does. And, of course, the world needs both the U.S. and China to do well for the world to do well. Like I said, I can’t predict the future but I am optimistic the countries get through this and we are hoping that calm heads prevail.”

Details about Apple’s Q3

Apple Inc. Q3 2018 Press Release

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Apple’s Q3 Results

29 07 2018

Apple will publish its fiscal third-quarter results on Tuesday, July 31 2018. It’s widely expected that revenues made with iPhones and services see continued strong performances.

Stats about Apple are always the starting point for lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.

Different to many others, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.

Statements like

Apple’s brand is just overwhelming here. It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.
Eiji Mori, a Tokyo-based analyst at BCN

always incite useless platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Androids read those lines. This is a sad thing and it’s much better to look at the facts.

The SEC

As the leading industrial nation the USA developed *rules for financial reports* which are basically overtaken by other countries. The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission).

Filings follow a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.

To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.

This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

If you want to have a look at the official numbers (SEC Filings) and some more information you should visit

Apple Investors

and choose “Quarterly“ under SEC Groupings.

More …

About Statistics

Btw, there’s an app for that, it’s
SEC Filings by Luminant Software, Inc.
giving you real-time notifications about SEC filings.

SEC Filings for iOS

Thanks for reading.