Apple SWOT Analysis 2017

20 02 2017

Continuously more Ss in SWOT
It’s a Long Way to Tipperary Enter Businesses

Here is a revamped version of my SWOT Analysis including some groundbreaking decisions and engagements including the announcement of partnerships with IBM (2014), Cisco (2015), and SAP (2016).

The deal with China Mobile, iOS in the car, engagement in mobile payment systems with Apple Pay, development of disrupting technologies based on wearables, the partnership with IBM, CISCO, and SAP are essential parts of Apple’s long-term strategy to open the doors of big and medium-sized businesses.

The Indian government didn’t allow the import of refurbished iPhones. The main reason for not granting the application was that it will confront the ’Make in India’ initiative and burden the country with electronic waste. This problem seems to be solved now with the start of “Made in India” iPhones, a first step to break into one of the biggest emerging markets.

Strategic Partnerships …

In 2014 Apple and IBM announced an exclusive partnership aiming to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change. With IBM’s unparalleled industry expertise, businesses can take the first step in empowering their workforce through mobile technology. These apps, exclusively for iPhone, iPad, and Apple Watch, give enterprises a simple way to solve workflow and role-specific challenges, while transforming industries from the ground up.

Cisco’s CEO Chuck Robbins gave voice to the new Apple-Cisco partnership:

“I’m thrilled about our new partnership we announced today with Apple. We are coming together to optimize Cisco networks for iOS devices and apps, integrating iPhones with Cisco environments and providing unique collaboration capabilities on iPhones and iPads. Together, we will enable mobile apps and experiences that deliver the quality and experience we need while meeting enterprise requirements for management and security.”

But there are also setbacks …

China’s government is always good for surprises. Apple finds itself in new heat with Chinese regulators. News surfaced that its iBooks Store and iTunes Movies services were suspended in the country at the request of government regulators. The services opened in the country just six months ago, with the blessing of the authorities.
With Huawei (8.9% China), Oppo (5.7% China), and BBK (4.8% China) Samsung (20.5% Korea) and Apple (14.4% USA) are under pressure regarding worldwide smartphone sales. In my opinion it doesn’t take a long time until Samsung and Apple will be overtaken by a Chinese company. I think this won’t be a problem for Apple with its strong position in the high-end market but for Samsung.
(Stats 2016 by Gartner)

Summary …

After Steve Jobs’ death many publishing media rumored that Apple’s power of innovation would be over. The contrary is the case and after the tech visionary Steve Jobs the business visionary Tim Cook took successfully control by delegating the technology area.

Companies that continually create value over the long term – meaning decades or more, learn how to ingrain the ability into their corporate makeup; it becomes part of their culture and DNA. They create value, jobs, and growth because of their ability to institutionalize innovation.
(Andrew Taylor, Boston Consulting Group)

About the map …

A SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in a business venture. It’s used in any decision-making situation when a desired end-state has been defined.

SWOTs may look completely different if created from external or involved people. They also may change within a short timeframe depending on business risks of the company itself or its competitors.

Related …

Apple-IBM Partnership

Apple-Cisco Partnership

Apple-SAP Partnership

IBM MobileFirst

Feel free to download my concept map as a PDF file

Apple SWOT Map

Thanks for paying attention.





R.I.P. Windows and Blackberry

17 02 2017

Market share isn’t everything but a good indicator of the developer’s ability to bring the power of mobile devices to the people. It’s not only the price which affects the market (except for emerging markets) but also the

  • availability of high-quality apps
  • innovative approaches
  • durability and design
  • ecosystem
  • continuity 
  • simplicity 
  • support

which convinces people in the long-term to stick with a product/operating system and remain loyal customers.

It must always be kept in mind that iOS runs on a handful of devices whereas the number of different devices running Android is near to 18k.

It’s also quite interesting not to look at the OS but the smartphone sales of the most prominent vendors in 2016: Samsung 20.5% (Korea), Apple 14.4% (USA), Huawei 8.9% (China), Oppo 5.7% (China), BBK 4.8% (China).

To get back on the track is a sheer impossible endeavor for Microsoft and Blackberry no matter what they will do.

We heard about a so-called Microsoft Surface Phone but Mr Nadella’s announcements are hazy. Do they really think they could do something unique so that customers change their mind? Keep on dreaming.

Notes
Stats by courtesy of Gartner, Feb 2017

Chart created with Apple’s app Numbers on an iPhone

Thanks for visiting iNotes4You.





iPhone 8 Pocket

14 02 2017

This is Reliable News

Beside the rumored 4.7″ and 5.5″ anniversary iPhone there will be a 2.5″ pocket version according to KGI Securities’ analyst Ming-Chi Kuo.

Kuo’s track record has elevated his Apple predictions to the level of gospel. He’s been called “the most accurate Apple analyst in the world” by Business Insider and the “most reliable industry watcher on the planet when it comes to Apple” by BGR.

But seriously,
here is what Eddy Cue, top manager of the most valuable company of the world said last week:

‘We all have responsibility’ for fake news.

Fake News

Don’t believe everything you read on the internet just because there is an image with some text next to it.





Think different

1 02 2017

But please, not like Mr Trump.

What’s going on in the USA?

Is Mr Trump the leader US citizens like to have?

A single person is on the way to do what he likes to do. Democracy? Proud nation? Civil Rights? Human Rights?

Apple and the Immigration Ban

OMG.
Stop this man before it’s too late.





About Loyalty

21 01 2017

It’s part of Apple’s DNA to keep customers loyal.


And it’s not so difficult to explain the How and Why. 

Best Experience in Every Category

I’m sure  Watch would also be in the pole position of smartwatches if it would have been part of the report.

More about

Apple’s Customer Relationships

Thanks for dropping by.





iOS 10 Flaws

15 01 2017

Steve Jobs agreed to Alan Kay’s saying “People who are really serious about software should make their own hardware.”.

Now it’s time to swear developers to quality.

Every year users run into new features causing a new set of problems, which in some cases we were already faced with in earlier versions.

All that glitters is not gold.

Here are just a few examples which verify that this saying is also valid for iOS. There are 18k different Android based devices (which is a nightmare for OS developers) but only a few iOS devices. So there is no good reason for severe issues on Appple’s mobile devices after seeding lots of betas.

Let me start with the most annoying bug (for me) because I live in Thailand, a country where you usually won’t see street names or house numbers.

01 Wrong positioning in MAPS after using MARKED LOCATION for the creation of a new contact

02 Unresponsive ASSISTIVE TOUCH control

03 Erratic switching from portrait into landscape mode (on iPhone 6S Plus)

04 Already updated apps are often shown as UPDATES a second time although the newer version was already installed

05 Search in APP STORE app doesn’t show the app even when its name was entered

06 Poor CLIPBOARD which still supports just one entry

07 More and more iOS APPLICATIONS which cannot be used worldwide or which are not adapted to different countries (Apple Pay, News, Siri, Health, etc)

08 Too often asking for the Apple ID PASSWORD even if 2-Step Verification is enabled

09 Just showing the last 2 digits of phone numbers in the verification dialogue of 2-STEP VERIFICATION can be annoying 

10 Users are still stay in the dark about features supporting 3D TOUCH even in Apple’s built-in applications. Sometimes it works sometimes not and Apple should forbid ad in 3D Touch menus.

11 WiFi and Bluetooth switches are in the CONTROL CENTER but a switch for CELLULAR DATA is still missing

12 SETTINGS/CONTROL CENTER not configurable

13 FLASHLIGHT cannot be switched on/off without waking up the iPhone and opening Control Center

14 Restoring data for a specific app from an iCLOUD BACKUP not possible

15 Many suggestions in the actions menu for using apps via the “OPEN IN” command are nonsense

16 Focusing on iMESSAGES isn’t the right priority because 80% of the world’s smartphone users are on Android-based devices

17 Adding another 100 EMOJIS is ridiculous

18 A too strong focus on SIRI is not welcome. Do you like to sit in a bus or restaurant and bear 50 people talking to their smartphones?

19 AI includes successful understanding of human SPEECH. This is only the case for simple sentences (and a fast online connection). Believe me, we won’t see smartphones as reliable translators in the near future.

20 For me it’s ridiculous to ask Siri wether there is enough milk left in my refrigerator. HOME KIT is a feature that Apple wants us to go for. 

21 PHOTOS cannot be set in an individual sort order; inconsistency in deleting a photo regarding Shared folders and Albums; photos cannot be solely saved in albums (that means they should be deleted/hidden in All Photos)

22 Notes can be password protected but this security feature is not available for PHOTOS (e.g. of a credit card)

23 iCLOUD DRIVE cannot be fully managed by the same-named app

24 MULTITASKING is still embryonic; tasks initiated by an app are immediately stopped after switching to an other app

25 SANDBOX mode increases the security and stability of a system but in case of Apple’s implementation it’s also responsible for a giant redundancy when using one file in many apps

26 REMINDERS with the Option “Repeat” are only sent once to an Apple Watch

27-99 aren’t big affairs.

… and yes, I also have battery issues.

Last but not least

In my humble opinion Apple shouldn’t be so proud about more than 2m available apps in the App Store. There are far too many apps which might fulfill Apple’s guidelines but are of horrible quality even if users have to pay for them. In addition to this their guidelines should be revised in that developers should be bound to a more standardized UI.

This is a really big challenge for Apple’s quality control department. It’s an inevitable step to stop the uncontrolled growth. Apple is the world’s #1 in making profits so it should be a good move to extend the software quality control massively.

What did Steve Jobs tell us?

You‘ve got to start with the customer experience and work back toward the technology – not the other way around.

Note
My device was checked by the Apple Support and all the aforementioned points are not device-specific.

More …

Quality Management

Problems and Fixes (hopefully)

Thanks for reading.





Vintage Smartphone Care

13 01 2017

2017 marks the tenth anniversary of the iPhone, the most influential gadget of our times.

I would like to see Tim Cook presenting the latest technology housed by the body of the first iPhone launched in 2007.








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