Titan mutated to Gnome

4 09 2017

That logo doesn’t fit into a steering wheel.

Apple has laid off hundreds of employees who were working on project “Titan” which allegedly should bring the next big thing to the market, an  Car.

Now under the leadership of Bob Mansfield,

Apple has transitioned to building an autonomous driving system rather than a full car.

That’s what I already predicted in 2015 after Tim Cook’s unsuccessful meetings with German car manufacturers.

By creating an autonomous driving system, Apple may be able to partner with existing car makers or return to its own car development project in the future, and it will be able to produce a product able to deeply integrate with iOS devices which have a worldwide market share of about 18% according to Gartner in Feb 2017.

“We’re focusing on autonomous systems. It’s a core technology that we view as very important. We sort of see it as the mother of all AI projects. It’s probably one of the most difficult AI projects actually to work on.”

(Apple CEO Tim Cook)

If it was true that the company worked on a car it was a really wicked wrong decision.

Why?

Well, did they think that the world’s most successful car manufacturers with decades of experience, an advanced sensor technology, and innovative software for autonomous driving don’t have their visions?

California might be the epicenter of e-technology but southern Germany is definitely the heart of c-technology with Daimler Benz, Porsche, Audi, and BMW as the most prominent companies with

excellent engineers, a worldwide infrastructure, an excellent reputation, decades of experience, and a significant position in the fastest growing market, China.

And more …

In my opinion they also won’t be successful with their newly defined targets. You can’t buy people and then think you can be successful in a highly complex area of technology.

Cobbler, stick to your trade.

Apple, where’s your experience?

I’m sure that everybody who would come along with the idea that Mercedes should develop a smartphone would get a long-lasting salvo of laughter from all responsible leaders in Stuttgart.

As a summary let’s say it with F. Porsche:

“If one does not fail at times, then one has not challenged himself.”

A quick look back

Karl Friedrich Benz (German, Nov 25, 1844 – Apr 4,1929) was a German engine designer and car engineer, generally regarded as the inventor of the first automobile powered by an internal combustion engine, and together with Bertha Benz, pioneering founder of the automobile manufacturer Mercedes-Benz. Other German contemporaries, Gottlieb Daimler and Wilhelm Maybach working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz received a patent for his work first, and, subsequently patented all the processes that made the internal combustion engine feasible for use in an automobile. In 1879, his first engine patent was granted to him, and in 1886, Benz was granted a patent for his first automobile.

Thanks for reading.





No Apple Car

17 10 2016

Many publishing media predict a car made/designed/developed by Apple. But nowadays it seems to be clear that even Apple isn’t able to stem this complex challenge.

Jonny Evans on applemust.com

“The latest report to emerge from Mark Gurman’s Deep Throat via Bloomberg suggests Apple is letting go of lots of people from its Apple Car teams.

It looks like attempts to create a self-branded Apple Car have suffered from the unexpected complexities of the task, manufacturing partnership challenges, and discovery and conflict of new roads forward between different groups involved.”

California is the epicenter of e-technology but southern Germany the heart of c-technology with Daimler Benz, Porsche, Audi, and BMW as the most prominent companies with

excellent engineers, a worldwide infrastructure, an excellent reputation, decades of experience, and a significant position in the fastest growing market, China.

A quick look back …

Karl Friedrich Benz (German, Nov 25, 1844 – Apr 4,1929) was a German engine designer and car engineer, generally regarded as the inventor of the first automobile powered by an internal combustion engine, and together with Bertha Benz, pioneering founder of the automobile manufacturer Mercedes-Benz. Other German contemporaries, Gottlieb Daimler and Wilhelm Maybach working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz received a patent for his work first, and, subsequently patented all the processes that made the internal combustion engine feasible for use in an automobile. In 1879, his first engine patent was granted to him, and in 1886, Benz was granted a patent for his first automobile.

Until today southern Germany is the nutritious soil for innovative ideas regarding mobility on 4 wheels.

Is Apple really working on an iCar?

Well, what we know is that they intensively talked with Daimler Benz, the mother of all petrol engine-driven transportation. As far as I know these talks were as unsuccessful as the engagement of the Stuttgart-based company with Tesla. Now Apple talks with executives and engineers of BMW. The company already produces the i3, a fully e-driven car.

Couldn’t this also be ad on Apple’s website?

“Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and near-silent driving experience. The intelligent BMW ConnectedDrive Services bring you easily and conveniently to your destination.”

There are already many apps powered by the BMW Group which let your iPhone seamlessly connect to your BMW

BMW Connected by BMW GROUP

https://appsto.re/de/okFqy.i

MINI Connected by BMW GROUP

https://appsto.re/de/gS_Cw.i

Honestly …

Apple must look for a qualified partner with an infrastructure adequate to successfully market a car, different from Korean SSANGYONG selling 1k (one thousand) cars a year in Germany.

What about Porsche?

Didn’t Tim Cook talk with Matthias Mueller, former CEO of the legendary company? Isn’t this company as successful and innovative as Apple?

Quality (not quantity), customer loyalty, and more are parts of a sustainable DNA implemented by the early leaders Steve Jobs and Ferdinand Porsche.


Every car manufacturer deeply engaged in car racing since decades accumulates the best engineering knowledge. Additionally Apple and Porsche and their early leaders are much nearer to each other than any other partnership could ever be. Porsche is part of the Volkswagen Group, actually the 2nd largest car manufacturer in the world.
There is a humble contribution to a cooperation of a Porsche car with an iOS device

Porsche Car Connect by Cobra Telematics SA

https://appsto.re/de/yIjpO.i

Open questions …

All German car manufacturers already have a strong reputation in the worldwide largest and fastest growing market, China. Apple’s CarPlay is supported by Volkswagen, Mercedes Benz, Audi, and BMW.

So, which company fits best into Apple’s considerations?

Well, I don’t know. It depends on the targets Apple defined. What I can say is that none of the mentioned German companies is interested in being just a link in a supply chain.

Regarding a possible Apple car the expertise can only be found in Germany.

Additionally it must be taken into account that it will take a long time until pure e-cars will have a chance. All medium-ranged forecasts tell us that only hybrids have a chance in the near future. So the BMW i3 will define a niche only suitable for a consistent further development of e-cars. It’s not intended to significantly increase revenues.
Maybe Apple will cause surprise one more time. That’s what I personally think about this topic.

My piece of advice to the Cupertinos’ is

Cobbler, stick to your last!

Everyone should draw lessons from the many expensive and unsuccessful adventures tech companies were involved in the past.

Thanks for driving in.





It takes some time

22 07 2016

Cobbler, stick to your trade.

Apple Car rollout reportedly delayed until 2021, owing to obstacles in Project Titan.

Well, it needs more than just some innovative ideas to bring a car successfully to the market.


So if you’ve got your eye on a new Mustang, Model S, or Porsche go ahead and pull the trigger.

More …

About the reasons for the delay

About my doubts

Thanks for surfing by.








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