No Apple Car

17 10 2016

Many publishing media predict a car made/designed/developed by Apple. But nowadays it seems to be clear that even Apple isn’t able to stem this complex challenge.

Jonny Evans on

“The latest report to emerge from Mark Gurman’s Deep Throat via Bloomberg suggests Apple is letting go of lots of people from its Apple Car teams.

It looks like attempts to create a self-branded Apple Car have suffered from the unexpected complexities of the task, manufacturing partnership challenges, and discovery and conflict of new roads forward between different groups involved.”

California is the epicenter of e-technology but southern Germany the heart of c-technology with Daimler Benz, Porsche, Audi, and BMW as the most prominent companies with

excellent engineers, a worldwide infrastructure, an excellent reputation, decades of experience, and a significant position in the fastest growing market, China.

A quick look back …

Karl Friedrich Benz (German, Nov 25, 1844 – Apr 4,1929) was a German engine designer and car engineer, generally regarded as the inventor of the first automobile powered by an internal combustion engine, and together with Bertha Benz, pioneering founder of the automobile manufacturer Mercedes-Benz. Other German contemporaries, Gottlieb Daimler and Wilhelm Maybach working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz received a patent for his work first, and, subsequently patented all the processes that made the internal combustion engine feasible for use in an automobile. In 1879, his first engine patent was granted to him, and in 1886, Benz was granted a patent for his first automobile.

Until today southern Germany is the nutritious soil for innovative ideas regarding mobility on 4 wheels.

Is Apple really working on an iCar?

Well, what we know is that they intensively talked with Daimler Benz, the mother of all petrol engine-driven transportation. As far as I know these talks were as unsuccessful as the engagement of the Stuttgart-based company with Tesla. Now Apple talks with executives and engineers of BMW. The company already produces the i3, a fully e-driven car.

Couldn’t this also be ad on Apple’s website?

“Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and near-silent driving experience. The intelligent BMW ConnectedDrive Services bring you easily and conveniently to your destination.”

There are already many apps powered by the BMW Group which let your iPhone seamlessly connect to your BMW

BMW Connected by BMW GROUP

MINI Connected by BMW GROUP

Honestly …

Apple must look for a qualified partner with an infrastructure adequate to successfully market a car, different from Korean SSANGYONG selling 1k (one thousand) cars a year in Germany.

What about Porsche?

Didn’t Tim Cook talk with Matthias Mueller, former CEO of the legendary company? Isn’t this company as successful and innovative as Apple?

Quality (not quantity), customer loyalty, and more are parts of a sustainable DNA implemented by the early leaders Steve Jobs and Ferdinand Porsche.

Every car manufacturer deeply engaged in car racing since decades accumulates the best engineering knowledge. Additionally Apple and Porsche and their early leaders are much nearer to each other than any other partnership could ever be. Porsche is part of the Volkswagen Group, actually the 2nd largest car manufacturer in the world.
There is a humble contribution to a cooperation of a Porsche car with an iOS device

Porsche Car Connect by Cobra Telematics SA

Open questions …

All German car manufacturers already have a strong reputation in the worldwide largest and fastest growing market, China. Apple’s CarPlay is supported by Volkswagen, Mercedes Benz, Audi, and BMW.

So, which company fits best into Apple’s considerations?

Well, I don’t know. It depends on the targets Apple defined. What I can say is that none of the mentioned German companies is interested in being just a link in a supply chain.

Regarding a possible Apple car the expertise can only be found in Germany.

Additionally it must be taken into account that it will take a long time until pure e-cars will have a chance. All medium-ranged forecasts tell us that only hybrids have a chance in the near future. So the BMW i3 will define a niche only suitable for a consistent further development of e-cars. It’s not intended to significantly increase revenues.
Maybe Apple will cause surprise one more time. That’s what I personally think about this topic.

My piece of advice to the Cupertinos’ is

Cobbler, stick to your last!

Everyone should draw lessons from the many expensive and unsuccessful adventures tech companies were involved in the past.

Thanks for driving in.

I feel sad

16 10 2016

A role model for all of us.
R.I.P. Your Majesty King Bhumibol.
You were one of the greatest characters of our times.

I hope the country, in which I live since 2 months will find its way even without you.


9 10 2016

It happens not only with Samsung’s Galaxy Note 7 devices. So it’s good to know more about your smartphone’s energy pack.

If a Li-ion battery overheats, hisses or bulges, immediately move the device away from flammable materials and place it on a non-combustible surface. If at all possible, remove the battery and put it outdoors to burn out.

A small Li-ion fire can be handled like any other combustible fire. For best result use a foam extinguisher, CO2, ABC dry chemical, powdered graphite, copper powder or soda (sodium carbonate). If the fire occurs in an airplane cabin, the FAA instructs flight attendants to use water or soda pop. Water-based products are most readily available and are appropriate since Li-ion contains very little lithium metal that reacts with water. Water also cools the adjacent area and prevents the fire from spreading. Research laboratories and factories also use water to extinguish Li-ion battery fires.

More …

Li-Ion Batteries

Safety Concerns

Take care and thanks for reading.

No, it’s not true that I took this photo of a burning Note 7 with my iPhone 6S Plus.

Good Vibrations

4 10 2016

Haptic feedback provides a tactile response, such as a tap, that draws attention and reinforces both actions and events.
While some people dislike haptics, the vibrations give you a strong acknowledgement that your touch has registered so you don’t have to tap twice.

Developers can use feedback generators to add their own feedback to custom views and controls.

Notes …

The most common vibration motor found in the modern day smartphone is what is known as an Eccentric Rotating Mass (ERM) vibration motor, an unbalanced mass on the driveshaft of an electric motor.

Linear Resonant Actuator (LRA) is a new type of vibrator unit which has recently been adopted into smartphones. It uses a completely different mechanism compared to ERM. A spring keeps a central mass under slight tension. There is a neodymium magnet attached to the mass that sits in a voice coil, which controls the oscillation of the magnet through electromagnetic signals. The general shape is similar to that of a small button cell.

Both ERM and LRA vibrators convert electricity into kinetic energy via electromagnetism. LRA has a few advantages over ERM: it uses less energy when vibrating and has a lower latency between turning on and actually producing a vibration.

But …

Good Vibrations by CA’s Beach Boys

are much better than everything a sophisticated taptic engine ever can generate.

Thanks for visiting iNotes4You.

The Control Center

26 09 2016

which urgently needs improvements.

30% – 50% of the Control Center’s area (depending on the display Mode) is useless for me personally and I’m sure for many other users as well.

I do not use

AirPlay, AirDrop, Night Shift

but I would like to have an On/Off control for the cellular data connection. A smartphone is a personal device and so users do have their very personal preferences. The OS should reflect this fact.  

Apple, why is the Control Center in iOS 10 still not configurable? 

Thanks for reading.

The Watch

25 09 2016

An innovative product is only born if it provides space for essential improvements in the future.

Some people see innovation as change, but we have never really seen it like that. It’s making things better.
(Tim Cook)

It needs a close look on and into products to see innovative steps which, in some cases, are only laid out. If the basis already includes technically feasible visions, the new product usually can be seen as an example for innovation.

Apple Watch Series 2 is a great improvement, but watchOS 3 steals the show.


Apple Watch Series 2

About Innovation

Thanks for reading.

Camera technology

20 09 2016

Young bananas

This shot was taken with an iPhone 6S Plus in my garden in Khon Kaen, Thailand.

It’s amazing to see the result of innovative camera and camera software development.


iPhone 7 Camera Description

for more details about Apple’s latest stage of development.

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