to Apple’s “There’s more to iPhone”

Apple hired Lisa P. Jackson as Vice President for Environment, Policy and Social Initiatives back in 2013 to set priorities.

Lisa Perez Jackson (born February 8, 1962) is an American chemical engineer who served as the Administrator of the United States Environmental Protection Agency (EPA) from 2009 to 2013. As their environmental director, Lisa Jackson successfully coordinates environmental practices at Apple since 2013.

“Apple has shown how innovation can drive real progress by removing toxics from its products, incorporating renewable energy in its data center plans, and continually raising the bar for energy efficiency in the electronics industry,”

she told politico com in an email.

So it becomes obvious that a major opportunity to reduce the total environmental and social impacts caused during raw materials extraction and manufacturing of smartphones and tablets is to use the devices as long as possible. Nevertheless, it is observed that smartphones and tablets are often used for no longer than 3 years. In many cases, the reason for early replacement of smartphones and tablets is not attributed to a defect. A large number of these products are replaced even though they are still functional (psychological obsolescence).

The influence of short innovation cycles, as well as advertising and the tariff models of service providers are sources for lots of problems.

Apple tells us they do what’s technically possible to reduce their carbon footprint and take care of fair labor conditions but on the other hand they force trade-in offers to replace devices every year.

Well, that’s what should be revised. Your data centers and your new campus are outstanding examples for your environmental initiatives but your trade-up program is definitely a step in the wrong direction. And, btw, you aren’t able to fully control your supply chain.

But it’s not only the environment we expect a company to take care of, it’s also the people working for a company.

In 2012, Apple became the first technology company to join the Fair Labor Association (FLA). At Apple’s request, the FLA conducted the largest-scale independent audit in its history, covering an estimated 178,000 workers at our largest final assembly supplier, Foxconn. The FLA’s independent findings and progress reports are published every year in a Supplier Responsibility Report.

Like in all other sectors of the industry Apple also is bound to foreign suppliers by contract. The company undertook many steps and is taking towards all issues regarding infringements of human rights.

Ending the industrywide practice of excessive overtime is a top priority for Apple. Our Supplier Code of Conduct limits work weeks to 60 hours except in unusual circumstances, and all overtime must be voluntary. In 2012, Apple expanded that program and tracked work hours weekly for over 1 million employees, publishing the data every month. As a result of this effort, suppliers have achieved an average of 92 percent compliance across all work weeks, and the average hours worked per week was under 50.

More …

Appleinsider Highlights of Apple’s Campaign

Apple Supplier Responsibility

Apple Environment

Thanks for dropping by.