It’s not about quantity. It’s about quality.
Steve Jobs was into Porsche. Folklore tells how Steve wanted the first Mac to look like the Porsche 928 he was driving. There is also the legend of how Steve gave examples of his favourite Porsche Design watch away, to those he thought could recognize good design when they saw it.
Similar strategies and DNAs of both admired companies are followed by similar success.
Success is partially based on a cult status, on product quality, a constant iteration of products, and the power to create disruptive technology with an outstanding design.
Ferdinand Porsche told us
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
It could also be a quote of Steve Jobs or Sir Jonathan Ive.
Andrew Taylor, Boston Consulting Group, characterized these mega brands:
Companies that continually create value over the long term – meaning decades or more, learn how to ingrain the ability into their corporate makeup; it becomes part of their culture and DNA. They create value, jobs, and growth because of their ability to institutionalize innovation.
Today the overwhelming revenue of the companies is made with just two products, the iPhone/iPad and the 911/Cayenne.
Steve jobs once said
I’m convinced that about half of what seperates the successfull entreprenuers from the non successful ones is pure perseverance.
and that exactly was also true for Porsche founder Ferdinand Porsche throughout his busy life.
The business philosophies of Apple’s and Porsche’s actual leaders and their founders are significant although they act in completely different areas of technology.
Much more about Apple and Porsche …
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