@ 1 Apple Park Way, Cupertino, CA, USA
How can I dare the impossible?
Less customers but higher profits.
Well, Tim, you gave us the answer.
What surely doesn’t work for most of the world’s companies because it’s not seen as economically reasonable works well for Apple.
If you can’t sell more iPhones then increase the average price of the device’s lineup. At the end of the day you may sell less but your profit grows.
It’s that easy. Just do it.
The many loyal customers will pay.
But do you also see signs of decay of this applenomical theory?
“When you have eliminated the impossible, whatever remains, however improbable, must be the truth.”
(Arthur Conan Doyle)
And that’s the old fashioned theory that customers also have their priorities and reasonable thoughts about iThings.
Let’s see wether your aggressive advertising works or not. You now offer a reduced XR in Germany but the price you give customers returning their iPhone 7 is ridiculous. So much for customer satisfaction, a former core belief of Apple’s business philosophy.
Thanks for reading.