The market for smartphones seems to be in a saturation phase.
If you can’t sell more devices then increase the average price of the iPhone’s lineup.
At the end of the day you may sell less but your profit grows.
It’s that easy. Just do it.
The many loyal customers will pay.
Because of lots of sophisticated ideas implemented in hardware, software, and the supply chain tradesman’s morality won’t suffer.
Apple’s brand is just overwhelming. It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.
Thanks for reading.
Save money for your next iThing.