Apple’s Q3 Results

Apple will publish its fiscal third-quarter results on Tuesday, July 31 2018. It’s widely expected that revenues made with iPhones and services see continued strong performances.

Stats about Apple are always the starting point for lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.

Different to many others, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.

Statements like

Apple’s brand is just overwhelming here. It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.
Eiji Mori, a Tokyo-based analyst at BCN

always incite useless platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Androids read those lines. This is a sad thing and it’s much better to look at the facts.


As the leading industrial nation the USA developed *rules for financial reports* which are basically overtaken by other countries. The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission).

Filings follow a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.

To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.

This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

If you want to have a look at the official numbers (SEC Filings) and some more information you should visit

Apple Investors

and choose “Quarterly“ under SEC Groupings.

More …

About Statistics

Btw, there’s an app for that, it’s
SEC Filings by Luminant Software, Inc.
giving you real-time notifications about SEC filings.

SEC Filings for iOS

Thanks for reading.