A relationship which should be improved.
Apple came to India in 2008. In May 2016 Tim Cook visited India for the first time as the head of Apple and met India’s Prime Minister Narendra Modi. Why? Well, India is the 2nd largest country in the world (by population) but Apple’s footprint is near to be insectile. In April 2017 iPhone production started in India. The company has partnered with Taiwanese WISTRON to assemble iPhones in Bangalore often referred to as the Silicon Valley of India.
India is one of the fastest growing smartphone markets in the world and has become a sweet spot as the company is facing headwinds in China.
Consumers in India need affordable phones, but Apple’s iThings are all premium.
Most smartphones sold in the country are priced around or under $150, with only a fraction of the country’s billion-plus citizens able to afford an iPhone (about 3% market share as of Oct 2017 / statista com).
Additionally there are some barriers to break down.
Tim Cook’s efforts are to abide by Narendra Modi-led government’s „Make in India“ program.
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