Sophisticated Pricing

20 12 2017

Increasing revenues with flash memories

Costs for the flash memories of Apple’s iPhone lineup as of Dec 2018 in Germany …

iPhone X

64 GB/€1149 256/1319 €/32 GB = 28.33

iPhone 8

64 GB/€799 256/969 €/32 GB = 28.33

+ 30% for the memory of older models

iPhone 7

32 GB/€629 128/739 €/32 GB = 36.67

iPhone 6s

32 GB/€519 128/629 €/32 GB = 36.67

iPhone SE

32 GB/€409 128/519 €/32 GB = 36.67

Any Questions?

No, economically reasonable.
It’s just an optimization of revenues.
Definitely one of the strengths of Apple.

Thanks for visiting iNotes4You.


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