It’s a long way to become a global player.
It’s no secret that Apple wants a bigger piece of the enterprise market and strategic partnerships help solidify their enterprise position and drive Apple hardware sales inside companies that were traditionally PC shops – and hence more often considered Microsoft territory.
Now Apple is in close partnership with IBM (2014), CISCO (2015), SAP (2016), DELOITTE (2016), and GE (2017).
Tim Cook’s long term strategy is to upgrade Apple from the ‘iPhone company’ to an industrial global player.
In 2014 Apple and IBM announced an exclusive partnership aiming to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change. With IBM’s unparalleled industry expertise, businesses can take the first step in empowering their workforce through mobile technology. These apps, exclusively for iPhone, iPad, and Apple Watch, give enterprises a simple way to solve workflow and role-specific challenges, while transforming industries from the ground up.
Chuck Robbins, CEO at CISCO
”I’m thrilled about our new partnership we announced today with Apple. We are coming together to optimize Cisco networks for iOS devices and apps, integrating iPhones with Cisco environments and providing unique collaboration capabilities on iPhones and iPads. Together, we will enable mobile apps and experiences that deliver the quality and experience we need while meeting enterprise requirements for management and security.”
Bernd Leukert, member of the Executive Board, SAP SE, Products & Innovation
“As promised, SAP is delivering real-time enterprise software to iOS devices, transforming core work processes for companies of all sizes with powerful native apps built specifically for iPhone and iPad. Customers, partners and SAP can now quickly develop apps that deliver data with the cutting-edge capabilities of SAP Cloud Platform and SAP S/4HANA. The partnership comes at the right time for our customers as more and more companies build their mobile strategies around iOS.”
John Flannery, Chairman and CEO at GE
“The partnership between Apple and GE is providing developers with the tools to make their own powerful industrial IoT apps. Our customers increasingly need to arm their workforces through mobility. Working together, GE and Apple are giving industrial companies access to powerful apps that help them tap into the predictive data and analytics of Predix right on their iPhone or iPad.”
Punit Renjen, CEO at Deloitte Global
“We know that iOS is the best mobile platform for business because we’ve experienced the benefit ourselves with over 100,000 iOS devices in use by Deloitte’s workforce, running 75 custom apps. Our dedicated Apple practice will give global businesses the expertise and resources they need to empower their mobile workforce to take advantage of the powerful ecosystem iOS, iPhone and iPad offer, and help them achieve their ambitions, while driving efficiency and productivity.”
My opinion is highly speculative but I truly believe that this wouldn’t have happened with a company under Steve Jobs.
Thanks for reading my post.