iOS keeps you a Mr or Mrs A.N. Onymous.
Apple started collecting browsing data in Safari using its differential privacy technology.
Hey Tim, you told us multiple times that keeping our privacy is key for Apple. We all thought that Apple is pitching itself as the lone defender of user privacy in a sea of data-hungry companies.
Please explain yourself.
OK, there is a colleague who is a bit more tech-savvy than you so let us here what Craig Federighi has to tell us:
“Differential privacy is a research topic in the area of statistics and data analytics that uses hashing, sub-sampling and noise injection to enable this kind of crowdsourced learning while keeping the information of each individual user completely private.”
Differential privacy isn’t an Apple invention; academics have studied the concept for years. But with the rollout of iOS 10, Apple began using differential privacy to collect and analyze user data from its keyboard, Spotlight, and Notes.
Thanks for dropping by.