That logo doesn’t fit into a steering wheel.
Apple has laid off hundreds of employees who were working on project “Titan” which allegedly should bring the next big thing to the market, an Car.
Now under the leadership of Bob Mansfield,
Apple has transitioned to building an autonomous driving system rather than a full car.
That’s what I already predicted in 2015 after Tim Cook’s unsuccessful meetings with German car manufacturers.
By creating an autonomous driving system, Apple may be able to partner with existing car makers or return to its own car development project in the future, and it will be able to produce a product able to deeply integrate with iOS devices which have a worldwide market share of about 18% according to Gartner in Feb 2017.
“We’re focusing on autonomous systems. It’s a core technology that we view as very important. We sort of see it as the mother of all AI projects. It’s probably one of the most difficult AI projects actually to work on.”
(Apple CEO Tim Cook)
If it was true that the company worked on a car it was a really wicked wrong decision.
Well, did they think that the world’s most successful car manufacturers with decades of experience, an advanced sensor technology, and innovative software for autonomous driving don’t have their visions?
California might be the epicenter of e-technology but southern Germany is definitely the heart of c-technology with Daimler Benz, Porsche, Audi, and BMW as the most prominent companies with
excellent engineers, a worldwide infrastructure, an excellent reputation, decades of experience, and a significant position in the fastest growing market, China.
And more …
In my opinion they also won’t be successful with their newly defined targets. You can’t buy people and then think you can be successful in a highly complex area of technology.
Cobbler, stick to your trade.
Apple, where’s your experience?
I’m sure that everybody who would come along with the idea that Mercedes should develop a smartphone would get a long-lasting salvo of laughter from all responsible leaders in Stuttgart.
As a summary let’s say it with F. Porsche:
“If one does not fail at times, then one has not challenged himself.”
A quick look back
Karl Friedrich Benz (German, Nov 25, 1844 – Apr 4,1929) was a German engine designer and car engineer, generally regarded as the inventor of the first automobile powered by an internal combustion engine, and together with Bertha Benz, pioneering founder of the automobile manufacturer Mercedes-Benz. Other German contemporaries, Gottlieb Daimler and Wilhelm Maybach working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz received a patent for his work first, and, subsequently patented all the processes that made the internal combustion engine feasible for use in an automobile. In 1879, his first engine patent was granted to him, and in 1886, Benz was granted a patent for his first automobile.
Thanks for reading.