Steve Jobs was into Porsche. History has it that Steve wanted the first Mac to look like the Porsche 928 he was driving. There is also the legend of how Steve gave examples of his favourite Porsche Design Watch away, to those he thought could recognize good design when they saw it.

Image source
DPPI Diffusion Presse Photo International
modified by Thomas Unterstenhoefer

The love of Steve Jobs for German cars and motorcycles is well known. In the lobby of the building Bandley 3 in Cupertino, where he worked with the Macintosh team, Steve had installed a BMW motorcycle, because it was the inspiration for its designers.

OK, that's what I researched but still don't understand, a bike and a Mac?

The young Jobs was a real fan of Porsche prior to his move to Mercedes Benz.

OMG, the Apple CEO switched the platform.

In 1984 the best seller of Macintosh's in the United States , Craig Elliott, got the keys for a 944 from him and a dinner with Mike Murray (VP Marketing). Four years earlier Apple sponsored a Porsche 935 K3 Apple Computer (3.2 liters twin turbo engine (flat-six) 750 hp @ 8200 rpm) participating in the 24 Hours of Le Mans, managed by the American Dick Barbour Racing Team and driven by the unforgettable Bobby Rahal, Allan Moffat, and Bob Garretson.

Unfortunately they retired after 11h with a melted piston. Later that year the iPorsche had its big moment when finishing first at the Daytona 24 Hours.

Dick Barbour Racing has been a magnet for some of the world’s best and most popular drivers including Brian Redman, Rolf Stommelen, John Fitzpatrick, Paul Newman, Rick Mears and Johnny Rutherford. Foremost Dick Barbour’s long lists of accomplishments are his team’s 3 consecutive overall or class wins at the 24 Hours of Le Mans and 12 Hours of Sebring.

So Tim, what's your take on sponsoring a race car? Oh I see, before you bring the bucks you first like to see it getting the pole position autonomously with Settings – General – Race Mode – Pole Position ON.

Your family needs you, so
think before you drive and
turn on Do Not Disturb While Driving.

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