An IBM business
We Take the Weather Seriously. But Not Ourselves.
TWC slogan 1982
News from the stock exchange is always being discussed by investors. News about the weather is a *mainstream conversation*. I cannot present stats but I think it's the most talked about topic worldwide with quite different motivations.
Oscar Wilde told us …
Pray don't talk to me about the weather, Mr. Worthing. Whenever people talk to me about the weather, I always feel quite certain that they mean something else. And that makes me quite nervous.
Back to our topic …
After ditching Yahoo Weather with iOS 8 we get weather information within Apple's built-in app Weather from The Weather Channel, an IBM business since 2016. But it pisses me off though that their 1996 slogan
No Place on Earth Has Better Weather.
is a barefaced lie.
Regarding the app …
Did you know that the app provides a comprehensive view in landscape mode?
And have you ever seen the perfect design on an Apple Watch?
Apple is committed to UI simplicity which most often is followed by a perfect UX. But sometimes a bit more customization would be highly appreciated. I'm talking about the widget which cannot be set to a different location than the current one.
If you want more in a nice packaging try out the top-rated app The Weather Channel with its useful alert settings.
Thanks for 🏄 by.