The Weather Channel

30 07 2017

An IBM business

We Take the Weather Seriously. But Not Ourselves.
TWC slogan 1982

News from the stock exchange is always being discussed by investors. News about the weather is a *mainstream conversation*. I cannot present stats but I think it's the most talked about topic worldwide with quite different motivations.

Oscar Wilde told us …

Pray don't talk to me about the weather, Mr. Worthing. Whenever people talk to me about the weather, I always feel quite certain that they mean something else. And that makes me quite nervous.

Back to our topic …

After ditching Yahoo Weather with iOS 8 we get weather information within Apple's built-in app Weather from The Weather Channel, an IBM business since 2016. But it pisses me off though that their 1996 slogan

No Place on Earth Has Better Weather.

is a barefaced lie.

Regarding the app …

Did you know that the app provides a comprehensive view in landscape mode?
And have you ever seen the perfect design on an Apple Watch?

Apple is committed to UI simplicity which most often is followed by a perfect UX. But sometimes a bit more customization would be highly appreciated. I'm talking about the widget which cannot be set to a different location than the current one.

Note
If you want more in a nice packaging try out the top-rated app The Weather Channel with its useful alert settings.

Thanks for 🏄 by.


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