Dear Phil

for reasons of clarity and comprehensibility please force all developers to write down what customers pay for.

Some of these prices are just historic prices. Separate them from the current In-App purchases and let developers describe what’s in their packages.

But when I look into your face, you are also struck dumb with horror. Did you already forget that you are the responsible SVP?

Come on, return to one of Apple’s prominent virtues, aka the KISS principle.

Oh I forgot, please revamp the SEARCH feature in the app App Store. It’s a disaster and casts a poor light on your company. Just copy the highly efficient algorithms from Google. The keyword is “Full Text Search”.

Do you have any convenient excuse for your failures?


BCC: Tim Cook