The iPhone is a shining example for the success of consistent further development. As we can see, people like GOOD devices not semi-innovative eye catchers.
The first iPhone and iPad were shining examples of high level innovation, an ocean boiling new kind of device whereas follow-ups could be described with the words of Apple’s leader Tim Cook:
Some people see innovation as change, but we have never really seen it like that. It’s making things better.
People who think Apple lost its ability to innovate should anticipate that innovation takes time. It’s a PROCESS not a BANG (literally speaking when thinking about Samsung’s Note 7 disaster).
Oh, I forgot to say that your works are not only good but eye catchers as well. Sorry, Sir Jonathan.