3 Entrepreneurs

2 03 2017

with strong convictions
and one company with a searching glance

Henry Ford

If I had asked people what they wanted, they would have said faster horses.

Ferdinand Porsche

I couldn’t find the sports car of my dreams, so I built it myself.

Steve Jobs

A lot of times, people don’t know what they want until you show it to them.


What’s your take on
Microsoft’s mobile devices Mr Nadella?

Two platforms account for 99.6% of mobile device usage. The nearest competitor is Microsoft’s Windows 10 for smartphones which managed 0.3%.

To be honest, Windows 10 isn’t a competitor, it’s a vanity project at best.

Microsoft held a commanding position in the US smartphone market, but that period was before the market was disrupted by Apple and Google. Steve Ballmer did not deliver success in the 2nd gen smartphone space, did not capitalise on the early Pocket PC performance and did not prepare Microsoft for the app economy. The desktop OS business, along with enterprise and business software tools continued to deliver financial success.

Admittedly Steve Ballmer was right about one thing…

“developers, developers, developers …”

and ultimately it were the developers who struck the fatal blows that doomed Windows Phone.

With an iPhone or an Android smartphone of today you can easily dive into Microsoft’s world with Outlook, OneDrive, OneNote, and Office.

Is that Mr Nadella’s vision?

The operating system is no longer the key to bringing customers on board. The key is getting them into your app store and your cloud.

People are not interested in the OS. They spend their time in using apps.

Again. What’s your take Mr Nadella?

“The enterprise-cloud opportunity is massive – larger than any market we have ever participated in.”

If I understand you right commercial cloud brings the cash and mobile devices remain your vanity project.

Good to know. So we mustn’t wait for further hazy announcements regarding smartphones. All this makes me sad. For me as a user it would be much more exciting to see a third big player in the market of a device category which plays an outstanding role in our lives.

Thanks for paying attention.


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