Apple SWOT Analysis 2017

20 02 2017

Continuously more Ss in SWOT
It’s a Long Way to Tipperary Enter Businesses

Here is a revamped version of my SWOT Analysis including some groundbreaking decisions and engagements including the announcement of partnerships with IBM (2014), Cisco (2015), and SAP (2016).

The deal with China Mobile, iOS in the car, engagement in mobile payment systems with Apple Pay, development of disrupting technologies based on wearables, the partnership with IBM, CISCO, and SAP are essential parts of Apple’s long-term strategy to open the doors of big and medium-sized businesses.

The Indian government didn’t allow the import of refurbished iPhones. The main reason for not granting the application was that it will confront the ’Make in India’ initiative and burden the country with electronic waste. This problem seems to be solved now with the start of “Made in India” iPhones, a first step to break into one of the biggest emerging markets.

Strategic Partnerships …

In 2014 Apple and IBM announced an exclusive partnership aiming to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change. With IBM’s unparalleled industry expertise, businesses can take the first step in empowering their workforce through mobile technology. These apps, exclusively for iPhone, iPad, and Apple Watch, give enterprises a simple way to solve workflow and role-specific challenges, while transforming industries from the ground up.

Cisco’s CEO Chuck Robbins gave voice to the new Apple-Cisco partnership:

“I’m thrilled about our new partnership we announced today with Apple. We are coming together to optimize Cisco networks for iOS devices and apps, integrating iPhones with Cisco environments and providing unique collaboration capabilities on iPhones and iPads. Together, we will enable mobile apps and experiences that deliver the quality and experience we need while meeting enterprise requirements for management and security.”

But there are also setbacks …

China’s government is always good for surprises. Apple finds itself in new heat with Chinese regulators. News surfaced that its iBooks Store and iTunes Movies services were suspended in the country at the request of government regulators. The services opened in the country just six months ago, with the blessing of the authorities.
With Huawei (8.9% China), Oppo (5.7% China), and BBK (4.8% China) Samsung (20.5% Korea) and Apple (14.4% USA) are under pressure regarding worldwide smartphone sales. In my opinion it doesn’t take a long time until Samsung and Apple will be overtaken by a Chinese company. I think this won’t be a problem for Apple with its strong position in the high-end market but for Samsung.
(Stats 2016 by Gartner)

Summary …

After Steve Jobs’ death many publishing media rumored that Apple’s power of innovation would be over. The contrary is the case and after the tech visionary Steve Jobs the business visionary Tim Cook took successfully control by delegating the technology area.

Companies that continually create value over the long term – meaning decades or more, learn how to ingrain the ability into their corporate makeup; it becomes part of their culture and DNA. They create value, jobs, and growth because of their ability to institutionalize innovation.
(Andrew Taylor, Boston Consulting Group)

About the map …

A SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in a business venture. It’s used in any decision-making situation when a desired end-state has been defined.

SWOTs may look completely different if created from external or involved people. They also may change within a short timeframe depending on business risks of the company itself or its competitors.

Related …

Apple-IBM Partnership

Apple-Cisco Partnership

Apple-SAP Partnership

IBM MobileFirst

Feel free to download my concept map as a PDF file

Apple SWOT Map

Thanks for paying attention.


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