Market share isn’t everything but a good indicator of the developer’s ability to bring the power of mobile devices to the people. It’s not only the price which affects the market (except for emerging markets) but also the
- availability of high-quality apps
- innovative approaches
- durability and design
which convinces people in the long-term to stick with a product/operating system and remain loyal customers.
It must always be kept in mind that iOS runs on a handful of devices whereas the number of different devices running Android is near to 18k.
It’s also quite interesting not to look at the OS but the smartphone sales of the most prominent vendors in 2016: Samsung 20.5% (Korea), Apple 14.4% (USA), Huawei 8.9% (China), Oppo 5.7% (China), BBK 4.8% (China).
To get back on the track is a sheer impossible endeavor for Microsoft and Blackberry no matter what they will do.
We heard about a so-called Microsoft Surface Phone but Mr Nadella’s announcements are hazy. Do they really think they could do something unique so that customers change their mind? Keep on dreaming.
Stats by courtesy of Gartner, Feb 2017
Chart created with Apple’s app Numbers on an iPhone
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