When things don’t go your way.

Windows smartphone market share:

2007 12% 😊😊😊😊😊😊😊😊😊😊😊😊

2008 11% 😊😊😊😊😊😊😊😊😊😊😊

2009  9% 😟😟😟😟😟😟😟😟😟

2010   5% 😳😳😳😳😳

2011   3% 😢😢😢

2012   3% 😭😭😭

2013   3% 😡😡😡

2014   3% 💀💀💀

2015   2% 🗑🗑   (Windows 10 RTM, July 2015)

2016   x% 🚽

Windows Devices Chief Terry Meyerson had this to add about what we can expect from Microsoft’s “Phone” division:

“There is no lack of recognition to realize how important this form factor is. But for Microsoft with Windows and for our platform it’s the wrong place for us to lead.

We’re going to do some cool things with phone.

But this year phones are an important part of our family but not the tip of the spear. The lack of focus on Windows phones is something that will carry on until 2017.”

Microsoft’s platform, cloud, communication and device ambitions sound inspiring and encouraging and for many trying to process how this will all work from an everyday user perspective – it can also be a bit confusing. But, more than anything else, to many Microsoft fans, writers, and other industry watchers it seems to be taking a very long time for all of this to come together.

Microsoft’s leaders should keep in mind that they can’t solve problems by using the same kind of thinking they used when they created them.

Mr Nadella, think about this saying of Nicholo Machiavelli …

The wise man does at once what the fool does finally.

It’s not about Microsoft’s vision, it’s about customers experiences, preferences, and purchase behavior. Do the leaders really think they can close the gap between Windows 10 and Android/iOS?

Here is my ironic constructive suggestion to solve the phone and app disaster:

What about an XBOX shrinked to 5″ and capable of making phone calls?

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