It’s always up to personal preferences not specs. Maybe you don’t like iThings like the iPhone or iPad but millions of others do and they do it for good reasons.
3 support (if it’s needed which is rarely the case)
4 simplicity, because customization isn’t needed if the most relevant features already work (nearly) perfectly together without user actions
5 continuity when using a tablet, a computer, and a smartphone
6 top design of all product families
7 innovative approaches to techniques like fingerprint scanning, payment systems, and others
and the outstanding business philosophy of Apple. Here are just some examples:
1 taking care of the environment
2 being committed to inclusion and diversity
3 taking care of the supply chain
4 taking care of the privacy of its customers
5 being the leading developer for mobiles in enterprises in partnership with IBM’s Mobile First for iOS and CISCO
6 being innovative
This all and more can be summarized in a SWOT analysis.
Thanks for reading.