26 04 2016

It’s always up to personal preferences not specs. Maybe you don’t like iThings like the iPhone or iPad but millions of others do and they do it for good reasons.

I personally like the

1 durability

2 performance

3 support (if it’s needed which is rarely the case)

4 simplicity, because customization isn’t needed if the most relevant features already work (nearly) perfectly together without user actions 

5  continuity when using a tablet, a computer, and a smartphone 

6 top design of all product families 

7 innovative approaches to techniques like fingerprint scanning, payment systems, and others 

and the outstanding business philosophy of Apple. Here are just some examples:

1 taking care of the environment

Environmental initiatives

2 being committed to inclusion and diversity


3 taking care of the supply chain

Supplier responsibility

4 taking care of the privacy of its customers


5 being the leading developer for mobiles in enterprises in partnership with IBM’s Mobile First for iOS and CISCO

Apple – IBM (1)


Apple – IBM (2)

6 being innovative

About innovation

This all and more can be summarized in a SWOT analysis. 

Thanks for reading.