The Dark Triad

27 11 2015

Troll-able Networks


Hi, I’m Niccolo Machiavelli.

The Internet is an anonymous environment where it is easy to seek out and explore one’s niche, however idiosyncratic. Consequently, antisocial individuals have greater opportunities to connect with similar others, and to pursue their personal brand of self expression as well as their ongoing attempts to defend decisions (e.g. purchase decisions) they once made.

Everyone is entitled to express his opinion on the internet. But …

There is an Apple logo in my avatar. Why? Well, I’m blogging about the company, the people standing behind, and the exciting products designed in California. Here on Google+ (an Android dominated network regarding communities dedicated to mobile devices) this alone is an inexhaustible wellspring of personal attacks. 

Stick to the truth (and to the topic) and reduce your prejudices you might have just because there is someone with a different opinion.

Here is what Erin Buckels et al. tell us about trolls …

Online Trolling is the practice of behaving in a deceptive, destructive, or disruptive manner in a social setting on the Internet with no apparent instrumental purpose. From a lay-perspective, Internet trolls share many characteristics of the classic Joker villain: a modern variant of the Trickster archetype from ancient folklore. Much like the Joker, trolls operate as agents of chaos on the Internet, exploiting “hot-button issues” to make users appear overly emotional or foolish in some manner. If an unfortunate person falls into their trap, trolling intensifies for further, merciless amusement. This is why novice Internet users are routinely admonished,

“Do not feed the trolls!”.

Despite public awareness of the phenomenon, there is little empirical research on trolling. Existing literatures are scattered and multidisciplinary in nature. For instance, Shachaf and Hara conducted interviews of Wikipedia trolls, finding themes of boredom, attention seeking, revenge, pleasure, and a desire to cause damage to the community among their expressed motivations for trolling. In other research, Hardaker conducted a content analysis of Usenet posts that identified four primary characteristics of trolling: aggression, deception, disruption, and success. The deceptive and “pointless” disruptive aspects may distinguish trolling from other forms of online antisociality, such as cyber-bullying, where perpetrator identities are usually clear and the intent is more straightforward.

Frequency of activity is an important correlate of antisocial uses of technology.

For instance, cyber-bullying is often perpetrated by heavy Internet users, and disagreeable persons use mobile technologies more than others – not for socializing, but for personal entertainment. Similarly, gamers who express non-social motivations for online gaming (e.g., competition, personal achievement) demonstrate lower levels of agreeableness and conscientiousness than others. Still other research has linked low agreeableness, low conscientiousness, and high extraversion to heavy Internet use. These patterns parallel gender differences in online behavior:

Men are higher in overall Internet use and higher in antisocial behavior online.

Overall, the findings suggest that it may be fruitful to examine associations of trolling with the Big Five, gender differences, and global Internet habits.

The noxious personality variables known as the Dark Tetrad of personality
Narcissism, Machiavellianism, Psychopathy, and Sadistic Personality
are yet to be investigated in the trolling literature.

Their relevance is suggested by research linking these traits to bullying in both adolescents and adults. Also suggestive is research showing that narcissists and those with antisocial personality disorder use Facebook more frequently than others, thus indicating that dark personalities leave large digital footprints.

Of the Dark Tetrad, we expected everyday sadism to prove most germane to trolling. After all, trolling culture embraces a concept virtually synonymous with sadistic pleasure: in troll-speak, “lulz”.

About the term “Dark Triad” …

Narcissism is characterized by grandiosity, pride, egotism, and a lack of empathy.

Machiavellianism is characterized by manipulation and exploitation of others, a cynical disregard for morality, and a focus on self-interest and deception.

Psychopathy is characterized by enduring antisocial behavior, impulsivity, selfishness, callousness, and remorselessness.

The tenor …

There are many people trolling in social networks. It can be a soul-destroying task to engage in pointless discussions in the comment section of posts. We cannot expect members or moderators to become psychotherapists. So my suggestions is to simply delete comments and block people with mental diseases according to Niccolo Machiavelli’s saying

The wise man does at once what the fool does finally.

Otherwise it’s most likely that you will lose your passion to engage in one of the best content networks worldwide, it’s Google+.

More …

About Google+

About fanboys

About etiquettes 

About Internet trolls

Feel free to download E. Buckels article as a PDF.

Thanks for reading.

The iPhone Company

16 11 2015

The registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Apple’s SEC filing for the fiscal year 2015 shows that 66% of the net sales are generated by the iPhone, an increase of 52% compared to 2014. Thanks for reporting, Luca.

Stats about Apple are always the starting point for peerless lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.
Different to many other competitors, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.

Statements like

Apple’s brand is just overwhelming here.

It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.

(Eiji Mori, a Tokyo-based analyst at BCN Inc.)

always incite platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Fandroids read those lines.

Everybody is entitled to make his decision up to his requirements but also must be able to retrieve reliable data about companies when it comes to assessments or any financial engagement.

The SEC …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by other countries (even Germany, the country which is well-known for it’s very special and complex legislation not really understood by normal people). The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission). 
The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.


To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.

This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

Numbers …

In Apple’s SEC 10-K filings (Annual financial statement) you will find the most important numbers, the unit sales of the iPhone. This device still is the product that boosts the company’s success.
With Apple’s spreadsheet app Numbers (part of iWork) I put these numbers into a table and used ‘Create chart’ from the context menu to create the bar graph. In a last step I inserted some images from the camera roll and added text fields to explain it all.


iWork for iOS is an example for the added value Apple gives its customers when buying a mobile device like an iPhone or an iPad. It’s free and the company justifies this decision simply with an improvement of the user experience. It’s just one example for a sophisticated strategy to delight customers.

More …

About Statistics

Source …

Apple Form 10K 2015

Thanks for dropping by.

Apple Campus 2

13 11 2015

Construction Update by the City of Cupertino

The actual HQ of Apple Inc. is located in Cupertino, California, USA. With the return of Steve Jobs to Apple in 1997 many changes were made to the campus. The actual HQ is located in Cupertino, California, USA. With the return of Steve Jobs to Apple in 1997 changes were made to the campus. Tradition has it that Steve also increased the menu of the cafeteria drastically. But that didn’t help. A machine requires oiling and creativity requires space. 

We need a new Campus

Apple Inc. CEO Steve Jobs presented his proposal for a new Apple Campus to the Cupertino City Council. Unsurprisingly it looked like the ultimate mobile device, a spaceship. His presentation was recorded Tuesday, June 7, 2011 at the Cupertino Community Hall.

Schedule …

Q4 2013 – Q4 2014 Street Utilities

Q4 2013 – Q1 2015 Demolition

Q2 2014 – Q2 2015 Earthwork

Q2 2014 – Q4 2016 Building Construction

The City of Cupertino updated its website with a new photo of the campus (link below).

Some facts …

An amazing concept which perfectly fits into the environmental initiatives which most important area was making the data centers in Maiden, Pineville, Reno, and Newark green.

If you’re looking for more facts, feel free to download the mind map from my BOX account

DOCX file

PDF file

and see this

Bird’s-eye view as of Nov 2015


Construction Update

We need a new campus

Thanks for reading.

Some decades ago

6 11 2015

In 1972 a Xerox PARC (Palo Alto Research Center) scientist published a research study entitled A Personal Computer for Children of All Ages.

The device was called DYNABOOK and the author of that paper is Alan Kay, one of the key people who have shaped the way we are using computers today. In contrast to Bill Gates, Steve Jobs, and Steve Ballmer he didn’t stand on stages but he can be seen as the key scientist behind the graphical user interface and one of the inventors of object-oriented programming.

The Dynabook wasn’t so much a prediction but a vision.

A significant component of the Dynabook’s usage model was that its users would be able to easily develop simple applications. This is far away from Jobs’ tablet concept and that of all other competitors. The last thing you would want to do on an iPad is write your own software. There is an app for that and you will find it in the App Store. Anyway there is no doubt about the fact that Kay influenced Jobs in developing the iPhone and the iPad.

“When I saw the iPhone, I figured that they had already done a tablet version, which is easier to make work than the iPhone, so I was partially joking with Steve when I said ‘make the screen at least 5″ x 8″ and you will rule the world’.”

What can we learn from history?
Well, everything has it’s preceding ideas.

Would Einstein’s Theory of Relativity be possible without Newton’s Laws? Edison and Swan were the two most successful at combining the necessary technologies and engineering techniques to build a light bulb (electricity and the knowledge of how to economically create vacuums).

There is no need to talk about COPYING. Success comes up when intelligence combines the right things at the right time in a sexy apparel. This alone is already a technological achievement and innovation crowds of people today derive benefits from.

Regarding Apple’s success the most important thing Jobs overtook from Kay was the belief

People who are really serious about software should make their own hardware.

Jobs made it to the core principle of Apple.

This message would be an exaggeration nevertheless it’s a fact that Apple changed the way we communicate today and handle information. And that was definitely not just one small step for man. Neither Alan Kay nor Steve Jobs ever claimed to be the only inventors.



About the iPad

Thanks for reading.

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