The risk to be seen as a dumbass.
Google+, Twitter, Facebook, and others changed our lives and the way we communicate with each other.
Sad to say that this often goes along with untruths, aggressiveness, ignorance, insolence, and other mental deficits.
A phone or a tablet might not seem to be something worth fighting over, but what it stands for most definitely is.
A fanboy immediately turns into a hostage. Hostages have no choice but to buy certain products.
They are far less likely to care if one device is better than another. It’s the choosing one thing over another which leads to narratives about why you did it. If you have to rationalize why you bought a luxury item, you will probably find ways to see how it fits in with your self-image.
To combat postdecisional dissonance, the feeling you have committed to one option when the other option may have been better, you make yourself feel justified in what you selected to lower the anxiety brought on by questioning yourself.
All of this forms a giant neurological cluster of associations, emotions, details of self-image and biases around the things you own.
This is why all over the Internet there are people in word fights over video games and sports teams, cell phones and TV shows. The Internet provides a fertile breeding ground for this sort of behavior to flourish.
The imagination …
You prefer the things you own over the things you don’t because you made rational choices when you bought them.
The reality …
You prefer the things you own because you rationalize your past choices to protect your sense of self.
Thanks for paying attention.