Some statements regarding privacy taken from Tim Cook’s open letter in Sep 2014 …
At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.
Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay.
And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy. Our business model is very straightforward:
We (just) sell great products.
We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t monetize the information you store on your iPhone or in iCloud.
Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.
See the EFF results about privacy compliance of big companies here
More facts …
Life’s a bit more complicated than many people think. It’s unfair to only accuse a company or single people without knowing the facts behind an issue. Today hackers have to use sophisticated algorithms and strategies to open a door. To say “It’s your fault” is easy, to substantiate this is most often difficult and affords a close view on the things. What we learned from most of the issues in which private data were leaked is that in 95% the users themselves didn’t follow well-known security advices.
Here are some good reads about hacked iCloud accounts:
Thanks for dropping by.