200 million waiting in the wings?
Nearly nothing comes out of the box. So innovation is always combined with the ability to connect the dots in a way that people are excited, benefit from a new technology, let them change the way to do things more efficiently or even with more fun and engagement, and inspire them to think different and force creativity.
Apple, aka The iPhone Company, is focused on a few products with the highest possible build quality. All their products simply do what they are intended for without bells and whistles. Each new product iteration brings remarkable value.
Glass! Handle with care!
My iPhone 4S is now 4 years old and I’m excited to install iOS 9 on this youngtimer not suffering from any circulatory problems. But oleophobic coating has gone and it’s a soul-destroying task to keep the vista. Anyway it’s still an eyecatcher, the most amazing iPhone yet (Apple’s slogan for the 4S) and doesn’t have these ugly inlaid work on the backside. I’m 60+ and sadly Apple still didn’t invent an age sensor which automatically upgrades the screen size to users in their declining years.
But there are many fans out there who think differently.
The typical mobile phone user upgrades every 18-24 months (depending on contract and country). Here is what you should know when saying Goodbye to your actual companion and Hello to Apple’s new product iteration.
Now it’s your turn, Tim.