Taking the lead

29 08 2015

German car manufacturers don’t want Google or Apple to build up the future of 4-wheel mobility up to their own preferences.

Apple is rumored to build a car (or more likely to develop car technology for autonomous driving). Google already tested autonomous driving with the ugliest looking car I’ve ever seen.  
Germany is still the epicenter of car technology and all leading manufacturers are ready for the start of production of nice-looking cars to seamlessly bring you from A to B. 

It needs more than just some innovative ideas to bring a car successfully on the road. No chance for newcomers to overtake established car manufacturers with experiences made in more than a century. 

  

Country-specific regulations, complex supply chains, sophisticated production engineering, crash testing, spare parts supply over decades, widespread sales and maintenance networks etc will make it a quite expensive adventure to get out of a minor role in the market of 4-wheel mobiles. History shows us that all attempts ended in a niche or a financial disaster. Cobbler, stick to your trade!

So if you’ve got your eye on a new Audi, BMW, Mercedes, VW, or the ultimate 4-wheel device (a Porsche), go ahead and pull the trigger. You won’t see an iCar or an aCar within the next decades. It’s like waiting for Samuel Beckett’s Godot.

Related

About the technology

Audi piloted driving

It’s not likely

Money talks


Think before you drive.

Don’t use your iThing in 4-wheel mobiles.


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