Steve Jobs was into Porsche. Folklore tells how Steve wanted the first Mac to look like the Porsche 928 he was driving. There is also the legend of how Steve gave examples of his favorite Porsche Design watch away to those he thought could recognize good design when they saw it.

The love of Steve Jobs for German cars and motorcycles is well known. In the lobby of the building Bandley 3 in Cupertino, where he managed the Macintosh team, Steve had installed a BMW motorcycle. It should be an inspiration for his designers. 

In 1985 Steve gave the keys of a Porsche 944 to the winner of the promotion campaign ‘Test Drive’ (sales contest for the Mac) while 4 years earlier sponsored a Kremer Porsche 935 K3 participating in the 24 Hours of Le Mans, managed by the American Dick Barbour Racing Team, and driven by Bobby Rahal, Allan Moffat, and Bob Garretson.

Unfortunately they retired after 11h with a melted piston. Later that year the iPorsche had its big moment when finishing first at the Daytona 24 Hours.

Dick Barbour Racing has been a magnet for some of the world’s best and most popular drivers including Brian Redman, Rolf Stommelen, John Fitzpatrick, Paul Newman, Rick Mears and Johnny Rutherford. Foremost Dick Barbour’s long lists of accomplishments are his team’s 3 consecutive overall or class wins at the 24 Hours of Le Mans and 12 Hours of Sebring.

The Porsche 935 K3 was third in a line of 935 variants developed by Kremer Racing, the Kremer 3 (K3) had a twin-turbocharged, 3.2 litre flat six motor producing about 800hp. But power alone would not be enough to battle the factory built 935’s so Kremer Racing focused on shedding weight. They replaced the factory fitted air-to-water intercooler with an air-to-air intercooler, replaced body panels with light weight composites, and made over 100 other upgrades. All these changes are thought to have only given a 1% performance increase over their factory built counterparts but thats all that was needed. 

This reminds me of the hard work Apple engineers had with the weight-reduced iPad Air. It’s just a spec but it’s so much work to get it lighter and with it achieve a significant increase in usability.

About some similarities between Steve Jobs and Ferdinand Porsche …

Going Apple

About a lucky man

iOS in the Car

The Apple Car

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