Strong Convictions

Jeff Williams (SVP Operations at Apple) teased “The car is the ultimate mobile device”. Analysts talk about an iCar but it’s still short of wheels and the developer of the ultimate German car didn’t even know anything about smartphones.


I won’t be surprised however if Steve Jobs and some other guys in Cupertino read about Ferdinand Porsche’s beliefs. 

I’m convinced that about half of what seperates the successfull entreprenuers from the non successful ones is pure perseverance.
Steve Jobs

If one does not fail at times, then one has not challenged himself.
Ferdinand Porsche

The words below were coined by Ferdinand Porsche and they give us an idea of a common belief that makes products successful all over the world without any cultural adaptation:

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

I think not only Steve Jobs and Tim Cook but also Apple’s Industrial Design Group conducted by Sir Jonathan Ive could totally agree. 

Thanks for taking your time.