The Decision

30 06 2015

The question
What do I need the device for?
is important to avoid errors in motivation when purchasing a mobile device.

For some people it’s not only about sheer specs, e.g. screen sizes, CPU frequency, or megapixels.

IMG_4074

It’s also about

  • 1 rejecting bells and whistles and focusing on tasks backed by the simplicity of the operating system
  • 2 looking for build quality
  • 3 getting more than just a device, an exciting history and fascinating leaders who have something to say, people with blood flowing through their veins
  • 4 being a customer of a company which target isn’t selling your data
  • 5 admiring a historically relevant company which changed the lives of many of us through constant innovation
  • 6 supporting a company which takes care of our environment, feels responsible for labor conditions, creates lots of jobs, and delights people

It’s your decision, nine times out of ten.

Note
The restriction refers to the price of Apple’s devices.

But
a smartphone is a personal device (comparable with a watch) and so the purchase decision is up to very personal preferences. It’s an object of interest but never a mocking stock or a case for a war with words. No need for vulgarness or otherwise running out of etiquettes.

Trolls, a new species of living organisms which came up with the launch of social networks, shouldn’t get a second chance here on Google+, the content network #1 (btw, credits to Google). These people patched their brain with a powerful filter mechanism which allows to ignore arguments of normal people using a device of a competitor. The Internet changed the way people argue. A phone might not seem to be something worth fighting over, but what it stands for most definitely is. A hardcore fanboy immediately turns into a hostage.
Hostages have no choice but to buy certain products. They are far less likely to care if one device is better than another. It’s the choosing one thing over another which leads to narratives about why you did it. If you have to rationalize why you bought a product, you will probably find ways to see how it fits in with your self-image. All of this forms a giant neurological cluster of associations, emotions, details of self-image and biases around the things people own.

So,
be sympathetic and take my points.

Related links …

Going Apple

Fanboyism

Thanks for reading.
Hope to meet you in front of an Apple Store.


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