Everyone is entitled to create a community on Google+.
At the time there are about 50k communities with memberships ranging from 1 to more than 500k. It’s obvious that we also see many communities dedicated to the brand Android as well as those dedicated to Apple. This incites platform wars and trolling is a daily business for many members. This area of life often is called FANBOYISM.
The scientific background …
The Internet changed the way people argue and communicate with each other. Usually this happens between men, because men will defend their ego no matter how slight the insult is. These are also usually about geeky things that cost lots of money, because these battles take place on the Internet where tech-savvy people get rowdy, and the more expensive a purchase, the greater the loyalty to it.
A phone might not seem to be something worth fighting over, but what it stands for most definitely is.
A fanboy immediately turns into a hostage. Hostages have no choice but to buy certain products.
They are far less likely to care if one device is better than another. It’s the choosing one thing over another which leads to narratives about why you did it. If you have to rationalize why you bought a luxury item, you will probably find ways to see how it fits in with your self-image.
To combat postdecisional dissonance, the feeling you have committed to one option when the other option may have been better, you make yourself feel justified in what you selected to lower the anxiety brought on by questioning yourself.
All of this forms a giant neurological cluster of associations, emotions, details of self-image and biases around the things you own.
This is why all over the Internet there are people in word fights over video games and sports teams, cell phones and TV shows. The Internet provides a fertile breeding ground for this sort of behavior to flourish.
The imagination is that you prefer the things you own over the things you don’t because you made rational choices when you bought them.
But the reality is that you prefer the things you own because you rationalize your past choices to protect your sense of self.
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