Here is my revamped version of Apple’s SWOT including some groundbreaking decisions and engagements of the company in 2014.
The deal with China Mobile, iOS in the car, engagement in mobile payment systems with Pay, development of disrupting technology with wearables, and the cooperation with IBM are essential parts of the strategy powered by Tim Cook and his excellent engineers.
After Steve Jobs’ death many publishing media rumored that Apple’s power of innovation would be over. But we must not forget that it was not only Steve Jobs who did the work before 2011. Thousands of highly qualified employees went along with him and still go along with Tim Cook.
Andrew Taylor, Boston Consulting Group, wrote …
Companies that continually create value over the long term a meaning decades or more, learn how to ingrain the ability into their corporate makeup; it becomes part of their culture and DNA. They create value, jobs, and growth because of their ability to institutionalize innovation.
A SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in a business venture. It’s used in any decision-making situation when a desired end-state has been defined.
SWOTs may look completely different if created from external or involved people.
‘Vendor Lock-In’ is mentioned by some analysts but I have a quite different opinion. Nearly all other tech companies try to link their customers to their ecosystems as well.
And here is an interesting suggestion made by Michael Lapham in the comment section of my post on Google+:
If you are going to add Decreasing market share as a weakness then I suggest you add Customer demographic as a strength. Much of the market share decrease is from the entry level market while Apple continues to dominate where individuals have higher income and more education.
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