Tens of thousands of data centers (509,147 according to Emerson Network Power, 2011) that now exist support the overall explosion of digital information. Stupendous amounts of data are set in motion each day with an innocuous click or tap.
On the annual shareholder meeting in 2014 Tim Cook talked about climate change deniers:
If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.
To say it with William Shakespeare:
Well roared, Lion.
On February 23, 2015 the company Apple announced a €1.7 billion plan to build and operate two data centres in Europe.
The new facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for customers across Europe.
They will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data center.
More about Apple’s environmental initiatives
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