Status Report

Apple is a processor driven company.

The well-known abbreviation CPU which means Central Processing Unit in this case turns into Cupertino Processing Unit when looking on the leaders. Beside some iOS and OSX updates Apple also released a couple of human updates last year.


Responsibilities of Peter Oppenheimer, Chief Financial Officer, moved over to Luca Maestri. Within the CPU he now is the responsible Floating Point Unit.

Angela Ahrendts is the second new face joining the executive board in 2014. Sadly Lisa P. Jackson, Vice President for Environmental Initiatives, still isn’t part of the Executive board.

The Beatles …

CUPERTINO, California, May 28, 2014

“Apple today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronic, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple.”

Eddy Cue

“Music is such an important part of Apple’s DNA and always will be.
The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.”

Dr. Dre and Jimmy Iovine joined Apple but nobody knows what their duties are.

And now, wow …

The Q1 results (Oct-Dec 2014, fiscal year ends September 30) of the company surpassed those of all times and all other companies in the world.

The iPhone 6 and 6 Plus primarily made this possible.

Cook already predicted the mother of all upgrades shortly after the iPhone event in September 2014. This is particularly true in China, where Apple reportedly sold more smartphones in the country than any other company in the last quarter.

It looks like Apple will be able to sustain this amazing growth.

“We certainly believe there are legs to it.”

Tim Cook said.

It’s widely expected that there are also delightful updates of the product line-up this year starting in April with the Apple Watch.

In September 2014 Apple won the Coolest Brand Award in the UK for the third consecutive year with Aston Martin and Nike in 2nd and 3rd place.

What makes this company successful?

Some answers can be found under ‘Related links’.

The mind map …

Feel free to download the mind map from my Box account in different file formats.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX

Related links …

The right decisions
Apple’s Key Events

Taking care of customers
Apple’s Customer Relationships

An outstanding design
Designed by Apple in California

Thanks for reading.