Apple’s Sponsoring

Steve Jobs was into Porsche. Folklore tells how Steve wanted the first Mac to look like the Porsche 928 he was driving. There is also the legend of how Steve gave examples of his favourite Porsche Design watch away, to those he thought could recognize good design when they saw it.


The love of Steve Jobs for German cars and motorcycles is well known. In the lobby of the building Bandley 3 in Cupertino, where he worked the Macintosh team, Steve had installed a BMW motorcycle , because it was the inspiration for its designers.
As the ’90s onwards guide him exclusively Mercedes, a young Jobs was a real fan of Porsche. In 1984 he gave a best seller of Macintosh in the United States while four years earlier, in 1980, sponsored a Porsche 935 K3 Apple Computer participated in the 24 Hours of Le Mans and managed by the American Dick Barbour Racing Team.

Dick Barbour Racing has been a magnet for some of the world’s best and most popular drivers including Brian Redman, Rolf Stommelen, John Fitzpatrick, Paul Newman, Rick Mears and Johnny Rutherford. Foremost Dick Barbour’s long lists of accomplishments are his team’s 3 consecutive overall or class wins at the 24 Hours of Le Mans and 12 Hours of Sebring.

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