The Treasury

A treasury for Apple fans.
iTunes U is one of the built-in apps of Apple’s iOS devices which should get more attention.

About iTunes …

The iTunes Store, originally the iTunes Music Store, is a software-based online digital media store operated by Apple Inc. It opened on April 28, 2003, and has been the biggest music vendor in the United States since April 2008, and the biggest music vendor in the world since February 2010. The store offers over 26 million songs, videos, e-books and apps for sale online. The iTunes Store’s revenues in the first quarter of 2011 totalled nearly US$1.4 billion; by February 6, 2013, the store had sold 25 billion songs worldwide.

About iTunes U …

On May 30, 2007, iTunes U was announced at the company’s headquarter in Cupertino. With iTunes U educational audio and video content as well as PDF files for students can be managed and distributed within a college or university and the broader internet. It has since been updated to include grade schools from Kindergarten to 12th grade. The member institutions are given their own iTunes U site that makes use of Apple’s iTunes Store infrastructure. The online service (via web interface) is free for those uploading or downloading material.

An advantage iTunes U has over traditional podcasting tools is that access to content can be restricted because of the use of the iTunes infrastructure End-to-End. Authentication is handled by the iTunes U member, who prompts a visitor for information (like an account and password specific to that institution) and then passes a token (indicating the access level for that visitor) on to the iTunes U website. An example might be a class podcast that can only be accessed by students enrolled in the class.

The company about iTunes U:

The iTunes U app gives you access to complete courses from leading universities and other schools plus the world’s largest digital catalog of free education content right on your iPad, iPhone, or iPod touch.


Whether you’re majoring in molecular biology at a university, taking Spanish in high school, or just interested in European history, you now have a valuable tool to help you learn anytime, anywhere.


iTunes U is a part of the iTunes Store featuring free lectures, language lessons, audiobooks, and more, that you can enjoy on your iPod, iPhone, Mac or PC. Explore over 600,00 educational audio and video files, books, and other resources from top universities, museums and public media organizations from around the world (30 countries) on thousands of subjects from Algebra to Zoology. The relevance of iTunes U is validated by engagements of Stanford, Yale, MIT, Oxford, The Open University, MoMA, the New York Public Library, and the Library of Congress. It’s the world’s largest catalog of free education content.

Features are

  • Free courses in a wide array of subjects
  • Take free courses created and taught by instructors from leading universities and other schools
  • See all assignments and updates from the instructor in one place, and check off assignments as you complete them
  • Take notes and highlight text in iBooks and see them consolidated for easy reviewing in the iTunes U app • Take course notes in class, or while playing audio or video lectures inside of iTunes U
  • Access course materials, including audio, video, books, documents & presentations, apps, and new iBooke textbooks for iPad
  • Share your favorite courses with friends using Twitter, Mail, and Messages

iTunes U provides information in the categories

  • Engineering
  • Health + Medicine
  • History
  • Language
  • Law + Politics
  • Literature
  • Mathematics
  • Philosophy
  • Psychology + Social Science
  • Religion + Spirituality
  • Science
  • Society
  • Teaching + Learning

by offering videos are textual information which can be saved in Apple’s built-in app iBooks for iOS.

The treasury …

Follow these steps to move into the treasury of mostly unknown information about the company, it’s products, and the people standing behind the Best Brand and the Most Innovative Company of the world in 2013. It’s worth the effort.


How to use iTunes U …

See these images to learn how to use iTunes U when sharing content.



An example …

Vintage Mac Video by Frank Lowney

Getting a course manager …

For publishing courses on iTunes U you need an Apple ID and a web-based tool called iTunes U Course Manager. This tool is not available on Apple’s mobiles so you have to use a computer with Safari as the recommended browser.


Further information …

How to access iTunes U Course Manager

Apple iTunes U Guidelines

The cons …

The offer of iTunes U is voluminous but after looking into lots of courses, the quality often could not convince me. I saw courses which were just videos of lectures without lecture notes provided. I also find courses with videos where a teacher just wrote something on a chalkboard.
To find out the right courses may last hours, days, or even weeks.

Related links …

Apple iTunes U

Apple’s app iTunes U

Harvard University, USA

Oxford University, UK

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