26 10 2016

The iPhone Company
Shifting from hardware to services

The registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Apple’s SEC filing for the fiscal year 2016 again shows that the company’s net sales are predominantly generated by just one product, the iPhone. Thanks for reporting, Luca.

Stats about Apple are always the starting point for peerless lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.

Different to many other competitors, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.
Statements like

Apple’s brand is just overwhelming here.
It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.
(Eiji Mori, a Tokyo-based analyst at BCN Inc.)

always incite platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Fandroids read those lines.

Everybody is entitled to make his decision up to his requirements but also must be able to retrieve reliable data about companies when it comes to assessments or any financial engagement.

The SEC …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by other countries (even Germany, the country which is well-known for it’s very special and complex legislation not really understood by normal people). The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission). The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.

To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.
This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

Numbers …

In Apple’s SEC 10-K filings (Annual financial statement) you will find the most important numbers, the unit sales of the iPhone. This device still is the product that boosts the company’s success.

With Apple’s spreadsheet app Numbers (part of iWork) I put these numbers into a table and used ‘Create chart’ from the context menu to create the bar graph. In a last step I inserted some images from the camera roll and added text fields to explain it all.

Now it’s the task of analysts to breathe life into Apple’s declining numbers.

iWork for iOS is an example for the added value Apple gives its customers when buying a mobile device like an iPhone or an iPad. It’s free and the company justifies this decision simply with an improvement of the user experience. It’s just one example for a sophisticated business strategy to delight customers.

More about financial reporting

About Statistics

Thanks for surfing by.

Siri and Watson

26 10 2016

Q4 results of Apple may be disappointing for some people but innovation takes time. They are in a transition phase from selling hardware to making profits with services. 

The APPLE-IBM partnership will boost businesses and AI on mobile devices.

IBM extends Watson

Thanks (Dr.) Watson.

A really hot workplace

25 10 2016

This is my workplace in Khon Kaen, Thailand.

A Microsoft Surface Pro4, a WD Elements 1TB hard disc, an iPhone 6S Plus, a Mophie Powerstation for blackouts, and the most important device, a Hatari fan supporting the Surface Pro4 which alone isn’t able to carry away the thermal output.

Like every technical product the Pro4 has its pros and cons. The energy management isn’t what I would expect from a high-priced device. Optimization (like Apple did it with its macOS on a Macbook Air) isn’t Microsoft’s strength.

Sadly there is another annoying lack. Neither the Type cover nor the onscreen keyboard sports a BREAK key although it’s needed when debugging code. Shame on Microsoft.

Btw, the iPhone even works up to 40º Celsius without the notification “iPhone needs to cool down before you can use it”.

You might ask “Why don’t you install an air conditioning?”.

Well I have an AC but I don’t use it because the solar panels aren’t delivered yet. I’m quite sure that the Chinese Future Green Technology Co delivers the panels before Microsoft updates its Windows 10 energy management.

Thanks for reading.

No Apple Car

17 10 2016

Many publishing media predict a car made/designed/developed by Apple. But nowadays it seems to be clear that even Apple isn’t able to stem this complex challenge.

Jonny Evans on applemust.com

“The latest report to emerge from Mark Gurman’s Deep Throat via Bloomberg suggests Apple is letting go of lots of people from its Apple Car teams.

It looks like attempts to create a self-branded Apple Car have suffered from the unexpected complexities of the task, manufacturing partnership challenges, and discovery and conflict of new roads forward between different groups involved.”

California is the epicenter of e-technology but southern Germany the heart of c-technology with Daimler Benz, Porsche, Audi, and BMW as the most prominent companies with

excellent engineers, a worldwide infrastructure, an excellent reputation, decades of experience, and a significant position in the fastest growing market, China.

A quick look back …

Karl Friedrich Benz (German, Nov 25, 1844 – Apr 4,1929) was a German engine designer and car engineer, generally regarded as the inventor of the first automobile powered by an internal combustion engine, and together with Bertha Benz, pioneering founder of the automobile manufacturer Mercedes-Benz. Other German contemporaries, Gottlieb Daimler and Wilhelm Maybach working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz received a patent for his work first, and, subsequently patented all the processes that made the internal combustion engine feasible for use in an automobile. In 1879, his first engine patent was granted to him, and in 1886, Benz was granted a patent for his first automobile.

Until today southern Germany is the nutritious soil for innovative ideas regarding mobility on 4 wheels.

Is Apple really working on an iCar?

Well, what we know is that they intensively talked with Daimler Benz, the mother of all petrol engine-driven transportation. As far as I know these talks were as unsuccessful as the engagement of the Stuttgart-based company with Tesla. Now Apple talks with executives and engineers of BMW. The company already produces the i3, a fully e-driven car.

Couldn’t this also be ad on Apple’s website?

“Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and near-silent driving experience. The intelligent BMW ConnectedDrive Services bring you easily and conveniently to your destination.”

There are already many apps powered by the BMW Group which let your iPhone seamlessly connect to your BMW

BMW Connected by BMW GROUP


MINI Connected by BMW GROUP


Honestly …

Apple must look for a qualified partner with an infrastructure adequate to successfully market a car, different from Korean SSANGYONG selling 1k (one thousand) cars a year in Germany.

What about Porsche?

Didn’t Tim Cook talk with Matthias Mueller, former CEO of the legendary company? Isn’t this company as successful and innovative as Apple?

Quality (not quantity), customer loyalty, and more are parts of a sustainable DNA implemented by the early leaders Steve Jobs and Ferdinand Porsche.

Every car manufacturer deeply engaged in car racing since decades accumulates the best engineering knowledge. Additionally Apple and Porsche and their early leaders are much nearer to each other than any other partnership could ever be. Porsche is part of the Volkswagen Group, actually the 2nd largest car manufacturer in the world.
There is a humble contribution to a cooperation of a Porsche car with an iOS device

Porsche Car Connect by Cobra Telematics SA


Open questions …

All German car manufacturers already have a strong reputation in the worldwide largest and fastest growing market, China. Apple’s CarPlay is supported by Volkswagen, Mercedes Benz, Audi, and BMW.

So, which company fits best into Apple’s considerations?

Well, I don’t know. It depends on the targets Apple defined. What I can say is that none of the mentioned German companies is interested in being just a link in a supply chain.

Regarding a possible Apple car the expertise can only be found in Germany.

Additionally it must be taken into account that it will take a long time until pure e-cars will have a chance. All medium-ranged forecasts tell us that only hybrids have a chance in the near future. So the BMW i3 will define a niche only suitable for a consistent further development of e-cars. It’s not intended to significantly increase revenues.
Maybe Apple will cause surprise one more time. That’s what I personally think about this topic.

My piece of advice to the Cupertinos’ is

Cobbler, stick to your last!

Everyone should draw lessons from the many expensive and unsuccessful adventures tech companies were involved in the past.

Thanks for driving in.

I feel sad

16 10 2016

A role model for all of us.
R.I.P. Your Majesty King Bhumibol.
You were one of the greatest characters of our times.

I hope the country, in which I live since 2 months will find its way even without you.


9 10 2016

It happens not only with Samsung’s Galaxy Note 7 devices. So it’s good to know more about your smartphone’s energy pack.

If a Li-ion battery overheats, hisses or bulges, immediately move the device away from flammable materials and place it on a non-combustible surface. If at all possible, remove the battery and put it outdoors to burn out.

A small Li-ion fire can be handled like any other combustible fire. For best result use a foam extinguisher, CO2, ABC dry chemical, powdered graphite, copper powder or soda (sodium carbonate). If the fire occurs in an airplane cabin, the FAA instructs flight attendants to use water or soda pop. Water-based products are most readily available and are appropriate since Li-ion contains very little lithium metal that reacts with water. Water also cools the adjacent area and prevents the fire from spreading. Research laboratories and factories also use water to extinguish Li-ion battery fires.

More …

Li-Ion Batteries

Safety Concerns

Take care and thanks for reading.

No, it’s not true that I took this photo of a burning Note 7 with my iPhone 6S Plus.

Good Vibrations

4 10 2016

Haptic feedback provides a tactile response, such as a tap, that draws attention and reinforces both actions and events.
While some people dislike haptics, the vibrations give you a strong acknowledgement that your touch has registered so you don’t have to tap twice.

Developers can use feedback generators to add their own feedback to custom views and controls.

Notes …

The most common vibration motor found in the modern day smartphone is what is known as an Eccentric Rotating Mass (ERM) vibration motor, an unbalanced mass on the driveshaft of an electric motor.

Linear Resonant Actuator (LRA) is a new type of vibrator unit which has recently been adopted into smartphones. It uses a completely different mechanism compared to ERM. A spring keeps a central mass under slight tension. There is a neodymium magnet attached to the mass that sits in a voice coil, which controls the oscillation of the magnet through electromagnetic signals. The general shape is similar to that of a small button cell.

Both ERM and LRA vibrators convert electricity into kinetic energy via electromagnetism. LRA has a few advantages over ERM: it uses less energy when vibrating and has a lower latency between turning on and actually producing a vibration.

But …

Good Vibrations by CA’s Beach Boys

are much better than everything a sophisticated taptic engine ever can generate.

Thanks for visiting iNotes4You.

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