Out of the Box

20 11 2014

Apple’s packaging is brilliant and a lesson for packaging design. The boxes are about as small as they can get and all the parts are very thoughfully placed and pieced together in the box in the most efficent and space-saving way possible.

IMG_3057.PNG

Apple’s products and packaging is mass produced. The company sells millions of products but even though they are mass produced they don’t look like packaging just needed to protect a product on its way to customers. You feel like you’re holding a quality product, hand-made for you even when you open the box. If you take out an iPhone or an iPad the packaging then seems to be the perfect lid line of your purchase.

Unboxing …

Unboxing is the unpacking of new products, especially high tech consumer products. The product’s owner captures the process on video and later uploads it to the web. No wonder the phenomenon’s principal exponent, Andru Edwards – chief executive of the specialist, Seattle-based website unboxing.com – calls it geek porn.

Indeed, his website’s dedicated unboxing video channel, Unboxing Live!, boasts the tagline “Vicarious thrills from opening new gear.” (“It’s similar to an experience you’d have in a strip club,” Edwards said. “It’s stuff that you’re lusting over – you can’t have it, but you want it.”)

See an example of a fanboy who just got his brand new iPhone 5S Gold from an Apple Store in St. Louis. The video was published on September 20, 2013 and had about 2.5 million views until September 2014.

(3:33 min)

Some consider the popularity of this practice is due to the ability of showing the product exactly for what it is without any adulteration advertises usually make around the product. Being able to see what you are getting can contribute to the decisional process. So unboxing is a very special kind of advertisement done by many fanboys each time a new Apple product comes to life.

IMG_3059.PNG

Martin Lindstrom, author of Buyology, How Everything We Believe About Why We Buy Is Wrong, is an expert in neuro-marketing, “where science and marketing meet”. He claims the unboxing phenomenon is a result of so-called mirror neurons.
“Mirror neurons mean, in principle, that when I observe other people doing things, I feel that I am doing the same,” he explains. “When I scratch my head, and you watch me doing it, the same regions in your brain will be activated as would be if you were actually scratching your head.”

Buyology: Truth and Lies About Why We Buy (published October 2008)
is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy.

Apple’s packaging …

Apple’s classic packaging design makes it the unboxing market leader, but Lindstrom cautions against crediting the company with originating the trend. “Let’s not be fooled here – the concept of the portable player came from the Walkman, and the MP3 player was around for six years before the iPod arrived. The iPod wheel was invented by Bang and Olufsen in 1986, but it forgot to put a patent on it.

“Apple adapts a message very cleverly, about five minutes before it breaks through, and I have great respect for that. They’ve done it with packaging design, too, but in Japan you could have seen beautiful concept packaging design as long ago as the Seventies. It also appeared in the fashion and perfume industries long before Apple went into it.”

Apple and its rivals have made unboxing a mainstream pursuit, but they’ll have to be careful: if too many of us discover that we can just stay in and watch a video, will we still bother to buy the company’s beautiful gadgets?

The environment ….

Since 2008 Apple publishes environmental reports for all its products. Is there any competitor doing so? No, and sorry for the dig at Samsung.

IMG_3060.PNG

Smaller packaging means smarter packing.
Making thinner, lighter, and more material-efficient products not only reduces their carbon footprint and conserves resources, but also helps reduce greenhouse gas emissions produced during transportation. Apple ships more and more products per trip, and the savings is adding up. Along with designing the iPhone 5s box to be 41 percent smaller in volume than the first iPhone box, Apple also redesigned the iMac packaging. The slanted shape of the iMac box makes it easier to stack more on each shipping pallet. So more products can be shipped in one trip, resulting in fewer emissions.

IMG_3058.PNG

60 % more iPhone 5s boxes in each airline shipping container saves one 747 flight for every 416,667 units Apple ships.

Climate change …

Optimizing the packaging is one side of the coin. The product itself plays the more essential role in the fight against pollution of any kind.

There are still climate change deniers.
This is what Tim Cook told them at the annual shareholder meeting 2014 in Cupertino:

If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.

Greenhouse gas emissions have an impact on the planet’s balance of land, ocean, and air temperature. Most of Apple’s corporate greenhouse gas emissions come from the production, transport, use, and recycling of its products.

IMG_3061.PNG

Apple seeks to minimize greenhouse gas emissions by setting stringent design-related goals for material and energy efficiency. The charts (source Apple) above provide the estimated greenhouse gas emissions for the iPhone 3G and the 5S over its life cycle. Apple put the focus on reducing emissions during customer use which usually is a quite long time of 3 years according to Apple.

Summary …

No one spends more time with an Apple product than an Apple customer. By minimizing or outright eliminating many harmful toxins, Apple ensures that each product is safe to use, year after year. Power cords are PVC- and phthalate-free, touch screens are arsenic-free, cases and enclosures are BFR-free. No other company does more to keep its products free of so many toxins like Apple and the company does it already since decades.

So it’s not only better for the people who use the products but also better for the people who make them and better for the environment.

Related links …

Publications on Apple’s website …

Apple’s Environmental Responsibility

Articles on iNotes4You’s blog …

The Hidden Price

Apple’s Supplier Responsibility

About the iPhone

About the iPad

Thanks for visiting iNotes4You.





Fatty Touch Screens

11 11 2014

Touch screens like to forward our commands to the operating system but sadly they also like to get dirty.

I hate this kind of oily coating compromising your identity with every tap and swipe and coming back in a jiffy after an intense cleaning procedure.

20140806-203544-74144071.jpg

That’s why Apple adds a lipophobic coating to the touch screens of iPhones since the 3GS launched in 2009 and their iPads, to repel fingerprint oil. It aids in preventing and cleaning fingerprint marks. Most “oleophobic” coatings used on mobile devices are fluoropolymer-based solids (similar to Teflon which usage is well-known for pans) and are both lipophobic and hydrophobic.

See applications of oleophobic coating in this video

or this video about super hydrophobic surfaces the Slo Mo Guys made at GE

Apple’s patent …

In 2011 Apple filed a patent application to apply an oleophobic coating to the surface of a material and to improve its effectiveness. In particular, this is directed to using a direct liquid application in a Physical Vapor Deposition (“PVD”) chamber to apply the coating to the material.

Apple states that as the user touches the surface of a device such as an iOS device, oils and other particles from the user’s fingers could be deposited on the surface. This may adversely affect the appearance of the surface, especially if information is being displayed. One way to limit the amount of oils and particles deposited on the surface of portable devices is to apply an oleophobic treatment to the surface. However, this approach could be difficult to accomplish.

Apple states that to prevent the deposition of oils on an electronic device surface, an oleophobic ingredient could be bonded to the electronic device surface. The oleophobic ingredient could be provided as part of a raw liquid material in one or more concentrations. To avoid adverse reactions due to exposure to air, heat, or humidity, the raw liquid material can be placed in a bottle purged with an inert gas during the manufacturing process.

20140806-203728-74248778.jpg

The bottle could be placed in a liquid supply system having a mechanism for controlling the amount of raw liquid material that passes through the liquid supply system. Upon reaching the vaporizing unit, the liquid could be vaporized and the oleophobic ingredient within the liquid can then be deposited on the electronic device component surface. As the liquid supply is drained from the bottle, additional inert gas is supplied in its place to further prevent contamination.

The reality …

I purchased my iPhone 4S in November 2011. iPhones’ touch screens are made of a highly resistant material, Gorilla Glass, which lets the device look beautiful even after heavy usage over years.

Gorilla Glass is the registered trademark for an alkali-aluminosilicate sheet toughened glass manufactured by U.S. glassmaker Corning Inc. Engineered for a combination of thinness, lightness, and damage-resistance, it is used primarily as the cover glass for portable electronic devices including mobile phones, portable media players, laptop computer displays, and some television screens. It is manufactured through immersion in a molten alkaline salt bath using ion exchange to produce compressive residual stress at the surface. This prevents cracks from propagating – for a crack to start, it will first have to overcome this compressive stress.
(Source Wikipedia)

I don’t really understand the discussion about Sapphire Glass for touch screens because Gorilla Glass does it all for the majority of users. If the device hits the ground in an adverse angle Sapphire Glass doesn’t prevent the touch screen to get damaged.

A really innovative feature would be an oleophobic coating which upholds its properties for a much longer time than the actual coating.

My experiences with an iPhone 3GS and a 4S showed that the effectiveness of the coating decreases dramatically after about a year of intense usage. It’s increasingly difficult to clean the screen and you need a very, very clean cloth to get rid of the biological evaporations. It’s like a vicious circle, to clean the screen you press harder and harder and as a result the coating becomes thinner and thinner.

Here is what Apple published about cleaning the touch screen …

Clean iPhone immediately if it comes into contact with contaminants that may cause stains, such as ink, dyes, makeup, dirt, food, oils, and lotions. To clean iPhone, unplug all cables and turn it off. Use a soft, slightly damp, lint-free cloth. Avoid getting moisture in openings. Don’t use window cleaners, household cleaners, aerosol sprays, solvents, ammonia, or abrasives to clean iPhone. The front glass surfaces have an oleophobic coating. To remove fingerprints, wipe these surfaces with a soft, lint-free cloth. The ability of this coating to repel oil will diminish over time with normal use, and rubbing the screen with an abrasive material will further diminish its effect and may scratch the glass.

To clean the Home button (allowing Touch ID to work optimally), wipe it with a soft lint-free cloth.

I thought about a replacement of my 4S’ screen but after reading this on iFixit I immediately cancelled my ambitious project:

iPhone 4S Display Assembly Replacement
Author: Walter Galan
Time required: 1 hour
Difficulty: Difficult

If you let a specialized company replace the touch screen it costs between €70 and €100 in Germany which is equivalent to $90-$130.

But there is an alternative. iFixit explains the technique of “How to apply anti-fingerprint oleophobic coating” on its website.

20140806-203816-74296761.jpg

This is an easy and cheap way to refurbish an iOS device. But don’t ask me whether it works or not. I didn’t try it out because the original process is much more complicated and don’t believe that this simplified method fulfills my personal quality requirements.

Climate conditions …

Clammy fingers are like brakes when using gestures like drag, flick or pinch. This is what I painfully recognized when visiting Thailand, my second residence, shortly after purchasing my iPhone 4S in 2011. Although the oleophobic coating was straight from the factory it hampered the usage by a ฝรั่ง (phonetic spelling: FARANG, that’s the term Thai people use for foreigners) drastically. Subtropical countries are hostile environments for touch screens of Apple’s mobile devices.

Because even Apple cannot redesign the way our body works I personally need an innovative feature implemented in an iPhone, which works like a wiper, a sweat-sensing wiper.

Summary …

I would like to see an innovative approach to the problem of cleaning touch screens but I don’t think that we will see a perfect solution because this feature is not promotionally effective.

Related links …

Apple: How to clean Apple products

iFixit: iPhone Display Replacement

Apple Patent: Direct Liquid Vaporization For Oleophobic Coatings

Thanks for visiting iNotes4You.
Before you leave please remove your fingerprints from my website.





Saying Goodbye

30 10 2014

If it’s time to say Goodbye to one of your Apple devices because you are impressed by an innovative new model and cannot wait to order, here is what you should know and what you should do with your old device if you plan to sell it.

20140731-081720-29840253.jpg

In my example I talk about an iPhone 5 running on iOS 7 and temporarily used by my wife. This version of Apple’s mobile operating system turns ‘Find my iPhone’ and ‘Activation Lock’ automatically on. Additionally the Apple ID is secured with 2-Step-Verification.

Activation Lock
Loosing a device with sensitive data may compromise your identity in the digital world followed by severe problems with law. At WWDC 2013, Apple unveiled Activation Lock, a new feature in iOS 7 that locks stolen phones even after thieves wipe them.
Apple’s Craig Federighi
“We think this is going to be a really powerful theft deterrent.”
The company on its website
“Losing your iPhone feels lousy. Thankfully, Find My iPhone can help you get it back. But if it looks like that’s not going to happen, new security features in iOS 7 make it harder for anyone who’s not you to use or sell your device. Now turning off Find My iPhone or erasing your device requires your Apple ID and password. Find My iPhone can also continue to display a custom message, even after your device is erased. And your Apple ID and password are required before anyone can reactivate it. Which means your iPhone is still your iPhone. No matter where it is.”

If activated, 2-Step-Verification needs a SMS capable device. Every time you want to have access to your Apple account you need a verification code Apple will send to one of your trusted device. So, selling a device should always be followed by removing the device from the list of trusted devices. But don’t worry, if you didn’t go the recommended way you can manually remove a device from this list.

Your Apple account …

Apple’s mobile devices are connected with the Apple ID you used during setup. If you go to your support profile you will see all devices connected to this ID.

20140731-081813-29893625.jpg

Sold devices or devices you do not own any longer (giveaway or theft) must be removed from your account to avoid abuse.

Backup your device …

If you want to purchase a new iPhone or iPad backup your old device to iCloud (and/or iTunes) to use this backup for configuring to predecessor. Keep in mind that account and other personal data are only included in an iOS backup if you use an Unlock Key on your device. If you later run through the setup process of your new device you can restore the backup from iCloud and there is nothing more to do.

You can use an iOS backup of an iPhone to configure an iPad and vice versa.

The only thing you have to do is to install apps that are designed for just one of the two devices.

Two cases …

Distinguish between these two cases:

If you still have access to your iOS device …

Follow these steps to protect your data and get your device to its factory default state for the new owner:

Go to Settings – General – Reset, then tap
Erase All Content and Settings.
This will completely erase your device and turn off iCloud, iMessage, FaceTime, Game Center, and other services.
If you’re using iOS 7 and have Find My iPhone turned on, your Apple ID and password will be required. After you provide your password, the device will be erased and removed from your account so that the next owner can activate it. If you don’t remove you device from your account, Activation Lock will prevent other users to activate the device.

When the device is turned on for the first time by the new owner, Setup Assistant will guide them through the setup process.

Important …

Do not manually delete contacts, calendars, reminders, documents, photo streams, or any other iCloud data while signed in to your iCloud account.

The content would also be deleted from the iCloud servers and all of your other iCloud devices.

20140731-081914-29954047.jpg

Apple will send you an E-Mail which confirms that you erased your device and that it’s removed from your device list and the list of trusted devices defined for an account with 2-Step-Verification. You now can say Goodbye and sell it or shed love and give it to your wife or your child.

If you no longer have access to your iOS device …

If you didn’t follow the steps above before selling or giving away your iOS device:

Ask the new owner to erase all content and settings as described above.
If you’re using iCloud and Find My iPhone on the device, you can erase the device remotely and remove it from your account by signing in to icloud.com/find, selecting the device, and clicking Erase.

Erasing a device remotely is only possible if it’s still connected to the internet (via cellular network or WiFi and turned on). If this is not the case then the device will be erased when it connects to the internet again.

When the device has been erased, click Remove from Account.

If you’re unable to complete either of the above steps, you should change your Apple ID password. Changing your password won’t remove any personal information that is cached on the device, but it will make sure that the new owner can’t delete your information from iCloud.

I removed the SIM card from the iPhone to simulate a SIM, deactivated by the carrier and turned the phone off. On my iPhone 4S I opened ‘Find my iPhone’, signed in with the Apple ID used on the iPhone 5 and started the process of erasing the device.

20140731-082013-30013251.jpg

Because the iPhone 5 was turned off, it couldn’t receive anything and so ‘Erase’ couldn’t be executed. After turning the device on it connected to the internet via my WLAN which basically simulates the insert of a new SIM card with which the device can connect to the internet via cellular connection.

20140731-082058-30058102.jpg

It’s over now.

20140731-082135-30095942.jpg

A new liaison is waiting. What should be said is that the whole procedure is incapable for being used in human relations.

Troubleshooting …

After erasing the iPhone and removing it from the account via the app ‘Find my iPhone’ something went wrong. The device couldn’t be activated any longer. The iOS setup procedure stopped with the message ‘… activation server temporarily unavailable …’. Several further attempts to activate the device weren’t successful.

20140801-181743-65863625.jpg

It turned out that there is just one way to fix the problem, doing a RECOVERY. It needs a computer with an installation of the latest version of iTunes. There is no need to do more than just a recovery. Follow these steps to make your device ready for a new activation:

  • Turn off your device.
    If you can’t turn it off, press and hold the Sleep/Wake and Home buttons at the same time and wait a few seconds for it to turn off.
  • Plug the device’s USB cable into your computer only.
  • Hold down the device’s Home button as you connect the USB cable to it.
  • When you see the ‘Connect to iTunes’ screen, release the Home button.
  • Follow the instructions in iTunes after clicking on ‘Recover’.

Summary …

This concept map (created with the app INSPIRATION for the iPad) summarizes the steps to sell an iOS device.

20140803-210815-76095142.jpg

If you have to say Goodbye, do not cry. I’m quite sure that each iteration of an iOS device and the operating system will let you forget your former darling in a jiffy.

Related links …

iOS Device Backup

Recovery

The Apple ID

2-Step-Verification

Inspiration

Thanks for surfing by.





iOS Compass

20 10 2014

You iPhone comes with the built-in app Compass which includes a Bubble Level designed by Jonathan Ive.

Open the app, swipe left, and move your device around a horizontal or vertical axis to see whether something is thrown out of kilter.

Unfortunately the Compass app won’t help if you stray from the straight and narrow or an Android fanboy went astray.

20140729-152858-55738394.jpg

Compass is a nifty little helper and saves about 1$ for picking up a bubble level app from the App Store.

Apple’s app wouldn’t work without the help of the nature, particularly the Earth’s magnetic field. It’s mostly caused by electric currents in the liquid outer core, which is composed of conductive, molten iron. Loops of currents in the constantly moving, liquid iron create magnetic fields.

From afar, the Earth looks like a big magnet with a north and south pole like any other magnet (the pole located up in northern Canada is really the magnetic South Pole).

The technique …

If you are a proud owner of an iPhone you have purchased a device which is in someway much more sensitive than any human being ever can be. iPhone’s sensors know all about your finger, the distance between your ear and the device, the brightness of the environment, the strength of the magnetic field you are actually in, and your current location and movements.

This mind map shows you all sensors implemented in the new iPhone 5S.

20140729-074033-27633902.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Word DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

With the iPhone 4 Apple manifested it’s market leading smartphone technology. The integration of the 3-axis accelerometer, the gyroscope, and the Hall-Effect-based compass provides full nine degree-of-freedom (9DoF) motion sensing and can be seen as a milestone in the evolution of portable consumer electronics devices.

Hall-Effect
A voltage difference (the Hall voltage) is generated across an electrical conductor, transverse to an electric current in the conductor and a magnetic field perpendicular to the current (discovered by US physicist Edwin Hall in 1879). The voltage measures the magnet field’s intensity.

9DoF
The position of a rigid body in space is defined by three components of translation and three components of rotation, which means that it has six degrees of freedom.
Translation: Moving up and down, left and right, forward and backward
Rotation: Tilting forward and backward, swiveling left and right, pivoting side to side
iPhone’s sensors provide 9 independent parameters and so we talk about 9DoF: 3-axis accelerometer, 3-axis gyroscope, 3-axis magnetometer

The Compass app uses some of the 10 sensors of your device to process their raw data and display them as a user-friendly information.

20140729-111423-40463919.jpg

The Attitude (rotation) sensor provides the pitch, roll and yaw (azimuth) angles of the device relative to the normal horizon. It’s part of the Device-Motion information computed by the iPhone operating system from the main sensors, particularly the gyroscope.

Although the gyroscope provides precise measurements of the angular rates, calculating rotations only from the gyroscope are subject to a noticeable drift due to various inherent physical phenomena like gyro precession. The Device-Motion computation automatically uses measurements from the accelerometer to minimize the drift.

There is much work for iOS to show precise data because the Earth’s magnetic field wasn’t designed by Apple saying NO to complicated things.

Strength and direction of the magnetic field is dependent of your current position.

  • Intensity
    is the overall strength of the magnetic field.
    This globe shows the intensity and direction of the earth’s magnetic field at the surface of the earth. On average, the field strength is about half a gauss; 0.5 gauss or 50 μT. Locally, however, this varies. For example, the field strength in Cupertino, USA is about twice as strong as in Rio de Janeiro, Brazil.
  • Declination
    is how far off from true north you would expect a compass to point, where true north points straight to the earth’s north pole (the top of the globe, where it rotates).
  • Inclination
    is how much the field direction is pointing up (into the sky) or down (into the ground). Up is denoted as positive numbers, while down is negative.

The app …

The Compass app has gone through a major redesign with Apple’s release of iOS 7 in October 2013. Redone from top to bottom, it now looks like a cockpit flight instrument with no hint of wood paneling or rosy parchment paper of older versions of iOS.

The compass offers all of the features present in the iOS 6 version of the app (though the choice between true north and magnetic north has moved to Settings – Compass), and as an added bonus it refers to geolocation services when showing your current city and state, and latitude and longitude coordinates below. In addition, if you want to follow a particular bearing (say, 23 degrees northwest), you can tap the compass face once to set it; as you move around, the compass draws a red arc on the inside of the circle, showing how far you’re deviating from your original course.

20140729-074115-27675992.jpg

Finally, the new compass recalibration tool says farewell to awkward figure eights and waving your phone in the air; instead, you play a make-the-dot-follow-the-circle game that’s not only much more enjoyable, but easier to explain to random passersby.

That may be all for the compass tool, but it’s not all the app has to offer:
Swipe left on the compass, and you access an iOS 7- exclusive tool: a horizontal and vertical level. The level is wonderfully simple, using white, black, and green geometric shapes to display level information.

Place your device flat on its back, and two overlapping white circles appear with a degree of measurement in the center; as you adjust the level, the circles change until they overlap perfectly for more than a few seconds—at that point, the screen goes bright green to indicate you’ve achieved a perfect level. Hold your device in landscape or portrait mode in an upright position and the app shows a rectangular level, dividing the screen into white and black squares. When the white square reaches equilibrium with the black square, the screen turns green. The y- and z-axis then are parallel to the ground and the x-axis is perpendicular to the Earth’s surface.

Limitations …

If you find yourself having problems with the motion sensors that power your iPhone’s Compass, Maps, or other third-party apps, you need to calibrate the compass before using Maps, Compass, or other apps that use this feature.

The calibration screen that appears when you first launch the app hooks into Apple’s entire Core Motion framework, which includes your accelerometer, gyroscope, and other motion data. Calibrate the device in Compass, and it should properly adjust your motion data in other apps. Unfortunately, this calibration isn’t perfect.

You can try to fix badly-behaving motion data by force-quitting and relaunching Compass to trigger the calibration screen. The accuracy of digital compass headings can be affected by magnetic or other environmental interference, including interference caused by proximity to the magnets contained in the iPhone earbuds or your car’s dashboard. You’ll have the best luck if you calibrate at least several feet away from any other magnetic or electronic devices.

Apple does note in the support document TS 2767 that

you shouldn’t rely on it to determine precise locations, proximity, distance, or directions.

Sensors such as the one in the iPhone aren’t necessarily as good as a traditional mechanical compass, sadly.

Summary …

A nice-to-have little app showing us what miniaturized sensors in modern devices can do for us in a pretty precise way.

Messing with powerful magnets near your iPhone can alter the calibration of the sensor. While the compass can re-calibrate itself, it is possible to mess it up. There are a number of stainless steel shields inside an iPhone that might have been very slightly magnetized by passing magnets. While the compass may work reasonably well, it doesn’t show the same overall field strength when you twist the device around in different directions. Avoid getting powerful magnets too close to your iPhone.

The North and South magnetic poles wander widely, but sufficiently slowly for ordinary compasses to remain useful for navigation. However, at irregular intervals averaging several hundred thousand years, the Earth’s field reverses and the North and South Magnetic Poles relatively abruptly switch places.

But don’t worry. If this happens Apple will immediately release an update to iOS which lets you find the way back home.

Related links …

Sensitiveness

Thanks for dropping by.





About the iPhone

17 08 2014

After years of hard work on January 9, 2007, Steve Jobs let the lion out of the basket. Let’s say it with William Shakepeare: Well roar’d Lion.

(14:00 min, January 9, 2007, Steve Jobs introduced the iPhone)

This All-In-One is still the basis of Apple’s success making 53% of the total sales as reported in the SEC filing for the fiscal year 2012/2013. Within the company it takes the lion’s share when it comes to revenues, customer satisfaction, and brand loyalty.

20140426-142028.jpg

Today it’s much more than just ‘the internet in your pocket’. It’s seamlessly integrated in Apple’s product line-up and services. Hundreds of thousands of apps let users do everything they want to do.

The device …

It’s a fact that Apple’s iPhone is the smartphone with the highest build-quality as compared to all competitors.

20140426-153753.jpg

High quality makes a device attractive for people with substantial income and goes along with weakness in demand in emerging markets.

But it’s not only the hardware which makes a device successful. The environment is an essential part of product acceptance and success. It’s the All-In-One idea represented by the Apple ID the company offers its customers.

Think of it like this …

You order the latest Porsche 911 GT 3, for sure the company’s flagship. It’s delivered to an place about 250 miles south-west of India. I’m talking about a small part of the 1192 islands of the Republic of the Maldives. Your GT 3 is powered by a 475 hp engine and runs about 195 mph. Unfortunately the island is just about 500 ft in diameter and so I’m sure you won’t need one of the implemented airbags, the anti-skid breaking system, or any other innovative feature.

It’s the environment, the ecosystem, which makes a device as powerful as it is seen today pulling millions of people into it. Beside the internet, not provided by Apple, it’s the App Store, iTunes, iCloud, and more wherein an iPhone feels well and with it Apple’s customers.

20140426-142214.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts HD for iPad (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

From 2007 on Apple released phones to beat the iPhone every year. The company breathed life into the device with a seamless to use operating system, iOS, which got a completely new design in October 2013. The credit belongs to Sir Jonathan Ive, Senior Vice President of Apple’s Industrial Design.

20140628-220849-79729292.jpg

Compared to a human being the iPhone has it all, admittedly with some limitations regarding the brain, sorry, the processor and the memory which still cannot beat the human specs.

20140426-142404.jpg

Fanboys, following competing platforms always refer to the design of iOS, the missing features for customization, and a liaison with Apple’s ecosystem, aka vendor lock-in. They ignore the fact that there is a OS-DNA, a well-considered design strategy, not shown on the touch screen but in the depths of its code.

According to malware researchers at F-Secure Labs, the number of active mobile threat families and variants initially spiked in Q4 2012, with Android’s share jumping from 49 out of 74 known threats to 96 out of 100, with the balance being related to Nokia’s essentially mothballed Symbian platform.

That was enough to rouse a tweet from the rarely used account of Apple’s head of worldwide marketing Phil Schiller, who linked to the report with the brief admonition “be safe out there”.

However, F-Secure’s new report for Q1 2013 shows Android now accounts for 136 out of 149 known threats, or 91.3 percent of all malware activity (up from 79 percent in 2012).

The other threats remained related to Symbian, with zero discovered for Blackberry, Microsoft’s Windows Mobile/Phone or Apple’s iOS. The research noted that mobile threats are overwhelmingly motivated by profits, with 76.5 percent designed specifically to con users out of money, rather than seeking to just cause damage.

If you like customization you are welcome in Android’s monopoly on malware.

Supplier responsibility …

Manufacturing an iPhone is done by 777 companies all over the world.
The Chinese company Foxconn, assembling devices, is able to employ 230,000 assembly line workers producing 72,000 back plates for the iPhone per day. 40% of consumer electronics worldwide are made by Foxconn in a large number of production lines. The company is a contracting party of Apple, Dell, Nintendo, Motorola, Amazon, Nokia, Sony, Samsung and others.

20140426-142515.jpg

Since years international organizations like the UN or Transparency International are monitoring human rights. What does Apple do?
In contrast to the RMG industry Apple takes care of labor conditions. The company undertook many steps and is taking towards all issues regarding infringements of human rights (unlike other tech companies).

Ending the industrywide practice of excessive overtime is a top priority for Apple. They tracked work hours weekly at a handful of suppliers, and when they found excessive hours, they were able to address the problems quickly with the supplier.

In 2012, Apple expanded that program and tracked work hours weekly for over 1 million employees, publishing the data every month. As a result of this effort, the suppliers have achieved an average of 92 percent compliance across all work weeks, and the average hours worked per week was under 50.

Many large companies are members of the Fair Labor Association (FLA). Activities of the FLA are targeted to audits of the company’s suppliers, mainly located in foreign countries. Reports are published on the FLA website.

20140426-142614.jpg

Members of the FLA are e.g. Apple (as the first technology company), adidas, asics, Fruit of the Loom, H+M, Nestle, Nike, Puma, S.Oliver, etc. Apple’s main competitor Samsung is not an affiliate of the FLA. The list shows that most of the members are companies active in the garment industry.

The FLA regularly reports about audits (announced and unannounced) and everyone can download the reports in Adobe PDF or Microsoft Excel file format.
Apple’s membership in the FLA shows the companies efforts to take care of the environment in which it’s products are manufactured.

Manufacturing …

Beside Apple’s ecosystem there is a much greater and more important one, our planet. In April 2014 scientists elaborated that parts of China are no longer suitable as a habitat for human beings, animals, and plants because of a tremendous pollution load in the air, the water, and the soil.

20140426-142802.jpg

What the company does to keep the environment healthy is published here:

http://www.apple.com/environment/reports

Cormorant energy eaters are the worldwide growing number of data centers which are necessary to offer all the services electronic devices are using. In contrast to others Apple accepts the climate change as a fact and wants “to leave the world better than we found it”. So here are some facts about Apple’s facilities providing iCloud, iMessage, Facetime, Stores, and administration services, published in April 2014.

  • Maiden, North Carolina
    We designed our Maiden, North Carolina, data center from the ground up for energy efficiency, and it has earned the LEED Platinum certification from the U.S. Green Building Council — the first data center of its size to be honored.
    On any given day, between 60 and 100 percent of the renewable energy it uses is generated onsite through biogas fuel cells and two 20-megawatt solar arrays — the nation’s largest privately owned renewable energy installation — and we purchase any remaining power we need from entirely clean sources. The Maiden center generates 167 million kilowatt-hours of renewable energy onsite per year — enough to power the equivalent of 13,837 homes.
  • Prineville, Oregon
    Our data center in Prineville, Oregon, is every bit as environmentally responsible as the one in Maiden. We’re building a micro-hydro system that will harness the power of water that flows through local irrigation canals.
    When completed in 2014, it will serve most of the center’s energy needs, In the meantime, since Oregon allows the direct wholesale purchase of renewable energy, we’re able to directly access enough local wind energy to power the entire data center.
  • Reno, Nevada
    Our newest data center, in Reno, Nevada, follows in the footsteps of our 100 percent renewable energy centers in Maiden and Prineville. We’re working with the local utility to codevelop an 18- to 20-megawatt solar array using a new kind of photovoltaic panel with curved mirrors to concentrate sunlight.
    Expected to be operational in early 2015, the solar array will have an annual production capacity of over 43 million kilowatt-hours of clean, renewable energy. Until then, the center will be powered by renewable geothermal energy purchased from the local utility.
  • Newark, California
    Like our facilities in Maiden, Prineville, and Reno, our data center in Newark, California, is powered by 100 percent renewable energy. We hit this milestone in January 2013, when we began serving the data center with energy sourced primarily from California wind power. We’re acquiring this energy directly from the wholesale market through California’s Direct Access program.

Investments in low-pollution manufacturing are one of the reasons why Apple products are expensive. To manufacture smartphones with nearly the same features of an iPhone for half the price is only possible with a rigorous exploitation of the resources. Well, 330 suppliers of Apple are located in China but there are strong efforts to bring parts of the production back home. At the time this is only possible for some computer products but not for mobiles because of missing capacities of human resources. There is just one company able to assemble hundreds of thousands of mobile devices within a narrow timeframe. It’s the Chinese-based company Foxconn. ABC News’ Bill Weir was invited to take a look inside Foxconn.

(15:12 min, Apr 18, 2012, AlbaIM Social Network)

Outsourcing is the key to Apple’s supply chain success. Apple outsources manufacturing and assembly to suppliers. Many suppliers are “fabless” (no company-owned fabrication facilities) and, in turn, outsource fabrication. Companies headquartered in the US and Europe subcontract fabrication to Asian companies. Many of these Asian companies based in Japan, Taiwan and South Korea then outsource fabrication to places with cheaper labor or greater ability to scale up production.

That’s how everything ends up being Made in China. Singapore, Malaysia, Thailand, and the Philippines get a lot of the adion, too, mostly as suppliers for back-end components.

Highlights in 2013 …

Apple events are always an exciting show viewed by millions of people.
It was the event in October 2013 with the most significant steps since iPhone’s birthday in 2007.

In 2012 Apple acquired Authentec, a Florida-based company specialized on biometric authentication. Authentec’s fingerprint sensor debuted on the iPhone 5S one year later.
With no production facilities of its own, all fabrication is outsourced to Taiwanese company TMSC, which does most of the manufacturing in its Shanghai facilities.

The Touch ID (Apple’s implementation of a fingerprint scanner), improves seamless usage and security and can be seen as a first step to payments using biometric authentication.

20140426-142950.jpg

Apple realizes the value of wearable tech through M7 – a mixed signal chip from NXP (Netherlands), which can make sense of the data from the motion detected by the iPhone accelerometer of Bosch (Germany), gyroscope of STMicroelectronic (Italy) and electromagnetic compass of AKM (France). Current and future apps that can take advantage of this data are poised for the jackpot.

20140426-143051.jpg

It’s the iPhone which is the carrier for new and innovative technologies or even disruptive technologies.

From SEC filings …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by the majority of other countries. The responsible commission in the USA is the SEC (U.S. Security and Exchange Commission).

The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.

If we look at Apple’s SEC filings of the fiscal year 2012/2013 which ended on September28, 2013 we can see that the company is dependent from iPhone sales.

20140426-143245.jpg

Total net sales were $170,910m with $91,279m generated by the iPhone which is about 53% of the companies sales. If we include the iPad as the 2nd important iOS device, 72% of the company’s sales are generated by mobile devices. So it’s quite clear that mobiles call the shots.

The cult …

“Apple’s brand is just overwhelming here,” said Eiji Mori, a Tokyo-based analyst at BCN Inc. “It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.

Immediately after the launch of a new iPhone rumors about a successor start.

20140426-143449.jpg

Apple enjoys a cult-like following for its platforms, especially following the massive increase in popularity for the brand brought about by the huge increase in sales for all its products that started around the time the company introduced the original iPod in late 2001.
The mass usage of computing devices in everyday life, mixed with Apple’s vertical integration of its products, has helped to bring about this increase in popularity, and combined with a tight-lipped corporate policy about future products, helped foster an interest in the company’s activities.

No other company is in a daily focus of publishing media no matter authors like or hate what’s launched in Cupertino.

Summary …

The iPhone is Apple’s engine, the carrier of innovative technology. The credit belongs to Steve Jobs whose vision of the ‘Internet in your pocket’ initiated a fiercely competitive market in which all leading tech companies participate. Google, Samsung, and Microsoft force Apple to keep the innovative power in a transition phase from PC to mobiles.

Related links …

Fingerprint Technology

iOS Updates

iCloud, a paradigm shift

About Innovation

About Statistics

Designed by Apple in California

Apple’s Supplier Responsibility

Thanks for visiting iNotes4You.





Happy Birthday iPhone

29 06 2014

The first iPhone was released on June 29, 2007.

Evolution, Innovation,
Invention, Disruptive Technology… ?
Whatever.

With each iteration of an intelligent concept customers benefit from added values.

20140628-152711-55631331.jpg

Thanks to Steve Jobs. His vision of ‘The Internet in your pocket’ came true in 2007 after years of hard work of all the involved co-workers doing their job with passion.

The vital organs …

Sensors are vital organs of a smartphone.
Incredible micromachines provide information for many features like changing the display from portrait to landscape mode according to the devices’s orientation.

Without them it loses its smartness and metamorphoses into a machine converting sound – typically and most efficiently the human voice – into electronic signals suitable for transmission over long distances. Just an innovation of the well-known Smoke Signal Technique. That’s it.

This mind map shows all sensors implemented in the new iPhone 5S.

20140628-172415-62655564.jpg

Feel free to download this mind map.

The alternative file formats have been created with iThoughts (.ITMZ file format). Compatibility to other tools is limited.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Word DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

Enjoy the iPhone’s ad …

The internet in your pocket.
Touching is believing.
Hello.
Apple reinvents the phone.
Say Hello to iPhone.
The iPhone you’ve been waiting for.
The first phone to beat the iPhone.
Twice as fast, for half the price.
The most advanced mobile OS. Now even more advanced.
25,000 apps. And counting.
The fastest, most powerful iPhone yet.
More to love, less to pay.
This changes everything. Again.
If you don’t have an iPhone, well, you don’t have an iPhone.
The world’s thinnest smartphone.
Finally.
It’s the most amazing iPhone yet.
The biggest thing to happen to iPhone since iPhone.
Loving it is easy. That’s why so many people do.
For the colorful.
Forward thinking.

There’s an app for that.
That’s the iPhone. Solving life’s dilemma one app at a time.

Related links …

Sensitiveness

Thanks for dropping by.





Two running systems

16 02 2014

There are some similarities between an iOS device and a human being. Here is a simplified explanation of a computer-like device by using some well-known facts about human beings. Which of them is more complicated cannot be assessed. But it’s obvious that humans learn during their whole life whereas the basic skills of a device are fixed when the production process ends. Adding further skills means installing apps but even features of apps are already clearly defined by the developers.

There is a one way connection between the owner and his device because the owner has access to uncountable information saved on internet servers, can improve his skills and personality, and can be creative when using his brain and e.g. a mind mapping tool or an iWork app.

The comparison …

Basics of the two systems are summarized in this mind map.

20131120-144435.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts HD for iPad (.ITMZ file format). Compatibility to other tools is limited.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

The differences …

Comparing the two systems might be useful for those who are not deeply involved in computer technology. So first of all let’s see where the differences are to avoid misconceptions (Source, modified). Keep in mind that these differences are not valid for supercomputers with hundreds of processors or implemented artificial intelligence. We are just talking about an iOS device with a single processor.

  • 01 Brains are analogue; computers are digital
  • 02 Brains uses content-addressable memory
  • 03 Brains are massively parallel machines; computers are modular and serial
  • 04 Processing speed is not fixed in the brain; there is no system clock
  • 05 Short-term memory is not like RAM
  • 06 Brains cannot be divided in hardware/software
  • 07 Synapses are far more complex than electrical logic gates
  • 08 Processing and memory are performed by the same components in the brain
  • 09 The brain is a self-organizing system
  • 10 Processors only can handle commands predefined by the operating system
  • 11 Brains can learn
    As far as I know there are two areas where even iOS devices improve their capabilities over time. When writing words iOS saves frequently written words in an individual dictionary. Power management adapts to usage over time.
  • Bonus Difference
    The brain is much, much bigger than any [current] computer.
    Accurate biological models of the brain would have to include some 225,000,000,000,000,000 (225 million billion) interactions between cell types, neurotransmitters, neuromodulators, axonal branches and dendritic spines, and that doesn’t include the influences of dendritic geometry, or the approximately 1 trillion glial cells which may or may not be important for neural information processing. Because the brain is nonlinear, and because it is so much larger than all current computers, it seems likely that it functions in a completely different fashion. The brain-computer metaphor obscures this important, though perhaps obvious, difference in raw computational power.

Source

Processor and apps …

The mind map shows that the kernel of an iOS device has to be divided into processor, operating system, and memory.

The Memory

During installation of a new app, the installer code creates a home directory for the app, places the app in that directory ( /AppName .app) and creates several other key directories. These directories constitute the app’s primary view of the file system located in the memory of your device and represents the universe for that app. It contains everything the app can access directly.

20131120-150432.jpg

If you create a document (e.g. with Apple’s Keynote) or receive one via E-Mail you possibly want to further work with it in another app. In Apple’s filesystem this is not possible by default.Interactions of an iOS app are limited mostly to the folders associated with it. This limitation is labeled Sandbox-Mode and was designed to increase the security of the filesystem. Unfortunately it also decreases the usability in many cases.

Note …
One exception to this rule occurs when an app uses public system interfaces to access things such as the user’s contacts or music. In those cases, the system frameworks handle any file-related operations needed to read from or modify the appropriate data stores.

The Operating System

If you tap on a control within an app (or you generally touch the screen), the app (the touchscreen) sends a specific command to the processor which communicates with the operating system to retrieve the necessary further tasks. The processor only can handle commands which have been defined by Apple (implemented in the operating system), the developer of the operating system. Programmers (companies where you het your app from) use these commands to let you interact with their app.

The Processor

A central processing unit (CPU), also referred to as a central processor unit, is the hardware within a computer that carries out the commands of an app by performing the basic

  • arithmetical
    counting the number of mails
  • logical
    setting WiFi on or off
  • input/output
    playing music, or asking Siri via microphone

operations of the system.

The fundamental task of a CPU is to execute a sequence of stored instructions (a program). The instructions are kept in the memory. Usually CPUs work in 4 steps:

  • FETCH
    Fetch involves retrieving an instruction (a sequence of numbers) from the program memory. The location in program memory is determined by a program counter (PC), which stores a number that identifies the current position in the program.
    The instruction that the CPU fetches from memory is used to determine what the CPU has to do.
  • DECODE
    In the decode step, the instruction is broken up into parts that have significance to other portions of the CPU. The way in which the numerical instruction value is interpreted is defined by the CPU’s instruction set architecture (ISA). Often, one group of numbers in the instruction, called the opcode, indicates which operation to perform. The remaining parts of the number usually provide information required for that instruction, such as operands for an addition operation. Such operands may be given as a constant value (called an immediate value), or as a place to locate a value: a register or a memory address, as determined by some addressing mode.
  • EXECUTE
    During execution, various portions of the CPU are connected so they can perform the desired operation. If, for instance, an addition operation was requested, the arithmetic logic unit will be connected to a set of inputs and a set of outputs. The inputs provide the numbers to be added, and the outputs will contain the final sum.
  • WRITEBACK
    The final step, writeback, simply “writes back” the results of the execution to the memory. Some types of instructions manipulate the program counter rather than directly produce result data. These are generally called “jumps” and facilitate behavior like loops, conditional program execution (through the use of a conditional jump), and functions in programs. Many instructions will also change the state of digits in a “flags” register. These flags can be used to influence how a program behaves, since they often indicate the outcome of various operations. For example, one type of “compare” instruction considers two values and sets a number in the flags register according to which one is greater. This flag could then be used by a later jump instruction to determine program flow.

After the execution of the instruction and writeback of the resulting data, the entire process repeats, with the next instruction.
Scientists found out that a brain can also be divided into areas with special functionalities. But don’t ask me how this all works together within a human being and whether parallel execution of tasks is possible or not. Fact is that the processor cannot work on two different tasks as long as their is no companion processor which is designed to offload work from the main processor. The introduction of the M7 Motion processor in Apple’s iPhone 5S in October 2013 allows to aggregate all the data from different sensors of the device and deliver necessary data to the CPU if needed. So the device gets faster because work is partially done by two ‘brains’.

20131120-143425.jpg

The Sensors

In the skin, there are at least five different types of nerve endings:

  • heat sensitive
  • cold sensitive
  • pain sensitive
  • itch sensitive
  • pressure sensitive

All these senses submit reactions controlled by the brain, the many experiences stored there, and patterns which initiate reactions.

Your iOS device also needs the help of many sensors to work properly. For example, if you turn your device from portrait to landscape mode the operating system will also turn the screen of an app (if the developer implemented this feature). In contrast to human sensors, the device’s sensors always initiate the same actions if the input data are the same whereas a human being is able to react in different ways up to the actual needs, e.g. hearing a voice (the sound waves) but not processing the content.

Summary …

There are similarities but only in a figurative meaning. Human beings learn many additional skills and can change their reactions even if causes remain the same. An iOS device gets its skill when manufacturing is finished and can only expand them with the installation of an update of the operating system. Advantage human being. So keep control over yourself and do not delegate essential task to your device. Just use it for what it is intended for, show you the way with the app Maps, connect you to the giant sources of knowledge, and help you being creative by using a mind mapping tool.

Related links …

Science Blog

Every App is an i(s)Land

Sensitiveness

Thanks for stopping by.








Follow

Get every new post delivered to your Inbox.

Join 218 other followers

%d bloggers like this: