The Decision

30 06 2015

The question
What do I need the device for?
is important to avoid errors in motivation when purchasing a mobile device.

For some people it’s not only about sheer specs, e.g. screen sizes, CPU frequency, or megapixels.

IMG_4074

It’s also about

  • 1 rejecting bells and whistles and focusing on tasks backed by the simplicity of the operating system
  • 2 looking for build quality
  • 3 getting more than just a device, an exciting history and fascinating leaders who have something to say, people with blood flowing through their veins
  • 4 being a customer of a company which target isn’t selling your data
  • 5 admiring a historically relevant company which changed the lives of many of us through constant innovation
  • 6 supporting a company which takes care of our environment, feels responsible for labor conditions, creates lots of jobs, and delights people

It’s your decision, nine times out of ten.

Note
The restriction refers to the price of Apple’s devices.

But
a smartphone is a personal device (comparable with a watch) and so the purchase decision is up to very personal preferences. It’s an object of interest but never a mocking stock or a case for a war with words. No need for vulgarness or otherwise running out of etiquettes.

Trolls, a new species of living organisms which came up with the launch of social networks, shouldn’t get a second chance here on Google+, the content network #1 (btw, credits to Google). These people patched their brain with a powerful filter mechanism which allows to ignore arguments of normal people using a device of a competitor. The Internet changed the way people argue. A phone might not seem to be something worth fighting over, but what it stands for most definitely is. A hardcore fanboy immediately turns into a hostage.
Hostages have no choice but to buy certain products. They are far less likely to care if one device is better than another. It’s the choosing one thing over another which leads to narratives about why you did it. If you have to rationalize why you bought a product, you will probably find ways to see how it fits in with your self-image. All of this forms a giant neurological cluster of associations, emotions, details of self-image and biases around the things people own.

So,
be sympathetic and take my points.

Related links …

Going Apple

Fanboyism

Thanks for reading.
Hope to meet you in front of an Apple Store.





Apple Pay

22 05 2015

This is what Apple publishes on its website

Your wallet.
Without the wallet.
Paying in stores or within apps has never been easier. Gone are the days of searching for your wallet. The wasted moments finding the right card. Now payments happen with a single touch.

2015/01/img_3938.png

Apple Pay will change how you pay with breakthrough contactless payment technology and unique security features built right into the devices you have with you every day. So you can use your iPhone, Apple Watch, or iPad to pay in a simple, secure, and private way.

How it works …

Passbook already stores your boarding passes, tickets, coupons, and more. Now it can store your credit and debit cards, too. To get started, you can add the credit or debit card from your iTunes account to Passbook by simply entering the card security code.

To add a card on iPhone 6, iPad Air 2 or iPad mini 3, go into Settings, open Passbook & Apple Pay, and select “Add Credit or Debit Card”. On iPhone, you can also just open Passbook, then swipe down and tap the plus sign. From there, use your iSight camera to enter the card information or type it in manually. The card you had stored in iTunes is your default payment card, but you can always switch it in Settings.

After scanning a credit card the usage is easy for the iPhone 6 as well as the Apple Watch.

  • iPhone 6
    There’s no need to open an app or even wake your display thanks to the innovative Near Field Communication antenna in iPhone 6. To pay, just hold your iPhone near the contactless reader with your finger on Touch ID. You don’t even have to look at the screen to know your payment information was successfully sent. A subtle vibration and beep let you know.
  • Apple Watch
    Double-click the button next to the Digital Crown and hold the face of your Apple Watch near the contactless reader. A gentle pulse and beep confirm that your payment information was sent.

Making reservations …

I want to express my reservations about Apple Pay and electronic payments with smartphones or smart watches in general.

2015/01/img_3896.png

Which biometric data will be used for payments in the near future?

Well, in your everyday life the easiest way to get rid of your -bogus- money is to pay cash. Carrying cash with you is followed by two risks:

Loss and mugging.
Both may also happen to your password.

So there is a need to innovate and make payments secure and fast with something you always carry with you: eyes and fingers.

Note
Admittedly you also carry your belly with you but after intense scientific researches it turned out that the waist circumference isn’t as unique as required.

Apple decided to use the fingerprint for identification.

You fingerprint might be unique but the technique to transform it into bits and later retrieve you as the actor can be buggy according to Murphy’s law.

So, what happens if things don’t go your way?

If you need support the worst case that can happen, a customer’s nightmare, is, that you have more than one partner. Here it’s Apple and your bank.

2015/01/img_3973.png

Apple will say that they don’t have access to your data and the transaction isn’t done with real data but with generated tokens. The bank will say, that it’s not responsible for the technique and it suggests to contact Apple or, that your A8 processor should be repaired.

And what about the lost money?

It’s way to complicated to explain the strange redemption of John Doe’s or Mr A.N. Onymus’ money. Refunds are announced many times, according to legislation. But it seems that there are some unexpected black holes implemented in laws.

For God’s sake do not invest in any technique except your pillow (only halfway filled but secure). SMSs are winging it’s way to recipients in a jiffy but money still uses the Silk Road on the back of turtles.

Sorry for going ballistic …

Abso-fucking-lutely fuckers, that’s what bankers are when returning money or gaming via Investment Fonds, sorry, ASFs, aka Arrant Scoundrels Fonds.

Btw, did you know that ASF is also the official abbreviation for ‘African swine fever virus’?

Bankers are responsible for the financial crisis, they dashed people’s hopes, force people into poverty, and forward a very special legacy to our children, valuelessness.

So we learn:

Isn’t the law – still not adapted to activities in the Internet – a nicely flexible and bendable thing?

If you are a shopaholic or not don’t use the ultra-modern techniques. Get rid of your money by paying cash or using the old-fashioned credit card.

Don’t trust all the involved techniques and transfers of data over thousands of miles via cables, servers, and through the air. They are not qualified to build up confidence.

I’m an Apple fan and trust in what Tim Cook tells us about privacy. But there should be limits because even Tim and his excellent engineers can’t kill all bugs living in Apple’s ecosystem. Some are like bacteria, resistant, and some others are doing their job on the way to Maiden or other data centers.

Summary …

New kinds of electronic payment systems are not designed to reduce the costs but to get more personal data and force people to spend money they don’t have.

Why going a long way round? The next level of paying is to do it even without any device, just with your fingertip or your eye.

Follow Roman poet Ovid’s slogan Nip things in the bud (“Principiis obsta”) to prevent the society getting fully electronic instead of improving humanity.

Related links …

Security Made by Apple

Fingerprint Technology

Tim Cook about Privacy

Apple Pay is not needed here. Reading on iNotes4You is free. Thanks for dropping by.





Apple’s Sales and Income

17 05 2015

Stats about Apple are always the starting point for lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.

Different to many others, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.

Statements like

Apple’s brand is just overwhelming here“,
said Eiji Mori, a Tokyo-based analyst at BCN Inc.
It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.

always incite useless platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Androids read those lines.
Everybody is entitled to make his decision up to his requirements but also must be able to retrieve reliable data about companies when it comes to any financial engagement.

The SEC …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by other countries (even Germany, the country which is well-known for it’s very special and complex legislation not really understood by normal people). The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission).

The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.

To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.

This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

Numbers …

On Wikipedia I found the numbers for sales and income from 1977 to 2013 and added the latest numbers from Apple’s SEC 10-K filing (Annual financial statement).

2015/01/img_3866-0.png

With Apple’s spreadsheet app Numbers (part of iWork) I put these numbers into a table and used ‘Create chart’ from the context menu to create the bar graph. In a last step I inserted some images from the camera roll and added text fields to explain it all.

Note
iWork for iOS is an example for the added value Apple gives its customers when buying a mobile device like an iPhone or an iPad. It’s free and the company justifies this decision simply with an improvement of the user experience. It’s just one example for a sophisticated strategy to delight customers.

Related links …

About Statistics

Going Apple

Thanks for visiting iNotes4You.





Apple and WWF 

13 05 2015

Stats say that every human living in an industrial nation uses about 20,000 kg paper in his life.  

“Through a new project announced today, WWF and Apple will help China – the world’s largest producer and consumer of paper products – reduce its environmental footprint by producing paper products from responsibly managed forests within its own borders.”

Source WWF (2015-05-11)

Related

What you should know about paper …
Go Paperless

What you can do with your mobile device to reduce paper usage …
Go Paperless with Tap Forms

Thanks for paying attention.





Cupertino’s Spaceship

23 04 2015

Apple’s future headquarter (called spaceship) is expected to be finished in Q4 2016. It looks like a big version of the neo-futuristic Mac Pro. Thousands of excellent engineers will have their workspace in a new inspiring environment. It’s the next architectonical level.

2015/01/img_3857.png

The actual HQ is located in Cupertino, California, USA. With the return of Steve Jobs to Apple in 1997 changes were made to the campus. The number of buildings were increased and many activities not related to research and development were moved to the buildings on Infinite Loop 1 (hopefully not an omen for any further operating system). Tradition has it that Steve also increased the menu of the cafeteria drastically.

Steve Jobs’ dream of a futuristic new workspace will be the perfect environment to successfully keep the company as the epicenter of technology in the Silicon Valley.

It happened in 2007. The first iPhone (the collage, created with Apple’s iWork app Keynote, shows this device, the so-called iPhone 2G) was released and today it generates 56% of the company’s revenues (101,991M$ of 182,795M$ total net sales). I’m sure that we wouldn’t see the spaceship if Apple would only offer fashionable products instead of bringing consistent innovative iterations of hardware and software products as well as powerful services.

In 2016 Apple will move into the next architectonic level.
It will be exciting to see what the next level of devices and operating systems will be.

Sad to say that the unforgettable Steve Jobs will not see his spaceship.

Summary …

Readers of my blog already know that I like to summarize information by visualizing it woth a mind map. So here is the map about Apple’s spaceship.

2015/01/img_3858.png

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

Waiting for the spaceship to land.

Related links …

About the iPhone

About the iPad

About innovation

The hidden price

Thanks for dropping by.





Quality Management

16 04 2015

Have you ever heard of

Never change a running system.

The saying, it is presumed, (awkwardly) comes from German IT-experts. What they mean is:

If it ain’t broken, don’t fix it.

In my humble opinion companies or people following this belief are doomed.
Why? Because just like cars, IT systems need regular service and maintenance in order to run smoothly over a long period of time. Hardware components usually either fail right from the start or at the end of their lifecycle. Operating systems as well as apps are faced with different hard- and software configurations, and so they need updates.

2015/01/img_3789.png

The Bathtub Curve

  • 1 decreasing failure rate
    known as early failures
  • 2 constant failure rate
    known as random failures
  • 3 increasing failure rate
    known as wear-out failures

applied to IT systems, shows us:

The older a system gets (I’m talking about my iPhone 4S), the more likely its failure becomes. In addition to that you have to take into account that over time hardware spare parts might become scarce and vendor support for software might run out.

So instead of relying on your battle-proven system running for years without incident and change, you should regularly patch and update. Of course this bares risks because there are lots of developers who do a pretty poor job when it comes to concentrate on writing fault-tolerant, robust code and intensive testing. Testing is what developers definitely don’t like. The UI should be as simple as possible but the underlying code then is most likely quite complex.

Quality Management means …

Get your enemies on board.

Their single target is always to let your developments crash.

Apple has rigorous testing policies regarding hardware products. The lab in Cupertino contains an array of different testing equipment. Apple’s head of engineering Dan Riccio said:

As we add more and more features, we have to find out a way to break them before customers do.

According to Apple, 15,000 separate tests were conducted on both the iPhone 6 and the iPhone 6 Plus.

This fussy approach is what I actually miss if it comes to iOS, Apple’s mobile operating system.

It’s not as fault-tolerant as the predecessors and developers seem to have their problems with keeping their apps to run with an acceptable stability. Sometimes it’s nerve-racking.

Troubleshooting …

If your mobile device causes trouble there are just a few possibilities to fix problems: restart, restore, and recovery. There is no need to read tons of knowledge base articles, thankfully.

I don’t want to install dubious third-party apps on a computer (which I do not have because I already moved into the Post-PC era), so, dear Apple developers, I would like to see a revamped backup/restore procedure which allows the restore single apps and its data. Apple’s ecosystem is nearly perfect but it definitely lacks with the iTunes dinosaur and the atavistic backup/restore procedure.

Anyway,

at the end of the day, steady maintenance is much less of a hassle than standing next to your broke car on the highway not knowing if you will ever get it to work again.

Mobile Device Testing …

The devices are small but the effort to test them is higher than that of a grown-up computer. Smartphones and tablets have lots of micro machines on board and the operating system has to seamlessly communicate with them.

Mobile Device Testing assures the quality of mobile devices, like mobile phones, tablets, etc.

The testing will be conducted on both hardware and software. And from the view of different procedures, the testing comprises R&D testing, factory testing and certificate testing.

Mobile Device Testing involves a set of activities from monitoring and trouble shooting mobile application, content and services on real handsets. Testing includes verification and validation of hardware devices and software applications.

See the visualized summary of mobile device testing in this mind map:

2015/01/img_3788.png

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

Advantage Apple …

It’s all about fragmentation.

2015/01/img_3791.png

Developing applications for the Android platform is a complicated business. You have to test with multiple operating system versions, hardware vendor interface layers, hardware configurations, and network capabilities. The testing matrix for Android-based applications can be a serious challenge, impacting your product’s quality, time-to-market, and in the end, profitability.

Related links …

About Apps

Apple Support

Troubleshooting

The Pareto Principle

Thanks for visiting iNotes4You.





Apple SWOT Analysis

31 03 2015

Here is my revamped version of Apple’s SWOT including some groundbreaking decisions and engagements of the company in 2014.

The deal with China Mobile, iOS in the car, engagement in mobile payment systems with  Pay, development of disrupting technology with wearables, and the cooperation with IBM are essential parts of the strategy powered by Tim Cook and his excellent engineers.

After Steve Jobs’ death many publishing media rumored that Apple’s power of innovation would be over. But we must not forget that it was not only Steve Jobs who did the work before 2011. Thousands of highly qualified employees went along with him and still go along with Tim Cook.

Andrew Taylor, Boston Consulting Group, wrote …

Companies that continually create value over the long term a meaning decades or more, learn how to ingrain the ability into their corporate makeup; it becomes part of their culture and DNA. They create value, jobs, and growth because of their ability to institutionalize innovation.

A SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in a business venture. It’s used in any decision-making situation when a desired end-state has been defined.

/home/wpcom/public_html/wp-content/blogs.dir/522/41175131/files/2014/12/img_3701.png

SWOTs may look completely different if created from external or involved people.

Annotations …

‘Vendor Lock-In’ is mentioned by some analysts but I have a quite different opinion. Nearly all other tech companies try to link their customers to their ecosystems as well.

And here is an interesting suggestion made by Michael Lapham in the comment section of my post on Google+:

If you are going to add Decreasing market share as a weakness then I suggest you add Customer demographic as a strength. Much of the market share decrease is from the entry level market while Apple continues to dominate where individuals have higher income and more education.

Related links …

About innovation

Tim Cook, the job after Jobs

Review of the app Inspiration

Thanks for visiting iNotes4You.








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