iMessages from Albert

6 10 2015

About product philosophy

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”

About iOS

“Everything should be made as simple as possible, but not simpler.”

About innovation

“The secret to creativity is knowing how to hide your sources.”

About SEC filings

“Not everything that counts can be counted, and not everything that can be counted counts.”



Quotes taken from Albert Einstein.

Post created by an open-minded Apple fanboy user.

Thanks for dropping by.

When government comes knocking

10 09 2015

Some statements regarding privacy taken from Tim Cook’s open letter in Sep 2014 …

At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.
Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay.
And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.


A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy. Our business model is very straightforward:
We (just) sell great products.
We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t monetize the information you store on your iPhone or in iCloud. 

Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.


See the EFF results about privacy compliance of big companies here

Who has your back

More facts …
Life’s a bit more complicated than many people think. It’s unfair to only accuse a company or single people without knowing the facts behind an issue. Today hackers have to use sophisticated algorithms and strategies to open a door. To say “It’s your fault” is easy, to substantiate this is most often difficult and affords a close view on the things. What we learned from most of the issues in which private data were leaked is that in 95% the users themselves didn’t follow well-known security advices. 
Here are some good reads about hacked iCloud accounts:

Zdziarski’s Blog


Related …

Apple and the NSA

2-Step Verification

Thanks for dropping by.


3 09 2015

You remember TSOP, The Sound of Philadelphia? It was a hit single by MFSB (Mother, Father, Sister, Brother) featuring The Three Degrees from the album ‘Love is the Message’ released in 1974. ‘Sweet Philly’ was a feeling of being alive and so was the mood of entrepreneurs in Silicon Valley.

TMOSV is The Mood of Silicon Valley best represented by the young entrepreneur Steve Jobs, riding a 1966 BMW R60/2 motorcycle.

27 years old, longish hair, often wearing Adidas sneakers, and no black turtleneck pullover, Steve looks like he’s having the time of his life when riding an old fashioned two-wheel mobile device with some outstanding properties, design and durability. Together with his beloved Porsche Design Watch these two mobiles seemed to be templates for his own ideas.

High Tech, High Risk, and High Life

in Silicon Valley.

But wait …

I feel fondly for all riders of BMW R60/2s but what you see in the image doesn’t look like Steve ever could be a role model (while riding his beloved horse). This mobile device unconditionally needs these accessories:

  • A fullface or flip-front helmet with chin strap cinched
  • A true, padded motorcycle riding jacket
  • Long pants or, better yet, armored riding pants
  • Over-the-ankle boots because the ankle has many delicate bones
  • Full-fingered riding gloves

Well, in 1966 the world (and Steve) didn’t even know anything about a smartphone or an Apple Watch. But today I strongly recommend not to use any of Apple’s mobiles while riding your iron horse.

Keep it in mind.
Your family needs you.

More about a modern source of death …

iOS in the car

Thanks for stopping by.

Apple – IBM – CISCO

2 09 2015

Continuously more Ss in SWOT

Here is a revamped version of Apple’s SWOT Analysis including some groundbreaking decisions and engagements including the announcement of the Apple and Cisco Partnership on August 31, 2015.

The deal with China Mobile, iOS in the car, engagement in mobile payment systems with Apple Pay, development of disrupting technologies based on wearables, the partnership with IBM and CISCO are essential parts of the strategy powered by Tim Cook and his excellent staff.

Strategic Partnerships …

In 2014 Apple and IBM announced an exclusive partnership aiming to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change.
Cisco’s CEO Chuck Robbins about the deal:

I’m thrilled about our new partnership we announced today with Apple. We are coming together to optimize Cisco networks for iOS devices and apps, integrating iPhones with Cisco environments and providing unique collaboration capabilities on iPhones and iPads. Together, we will enable mobile apps and experiences that deliver the quality and experience we need while meeting enterprise requirements for management and security.

Summary …

After Steve Jobs’ death many publishing media rumored that Apple’s power of innovation would be over. The contrary is the case and the tech visionary Steve Jobs the business visionary Tim Cook took control.

Companies that continually create value over the long term – meaning decades or more, learn how to ingrain the ability into their corporate makeup; it becomes part of their culture and DNA. They create value, jobs, and growth because of their ability to institutionalize innovation.

(Andrew Taylor, Boston Consulting Group)

About the map …

A SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in a business venture. It’s used in any decision-making situation when a desired end-state has been defined. 

SWOTs may look completely different if created from external or involved people.

The changes I made after March 2015:

1 New Partnership Apple – CISCO

2 New Customer demographic

3 New Apple car technology

4 T->O Online music market

Related links …

Apple – IBM Partnership

Apple – CISCO Partnership

CISCO – Apple Partnership

Thanks for paying attention.

Taking the lead

29 08 2015

German car manufacturers don’t want Google or Apple to build up the future of 4-wheel mobility up to their own preferences.

Apple is rumored to build a car (or more likely to develop car technology for autonomous driving). Google already tested autonomous driving with the ugliest looking car I’ve ever seen.  
Germany is still the epicenter of car technology and all leading manufacturers are ready for the start of production of nice-looking cars to seamlessly bring you from A to B. 

It needs more than just some innovative ideas to bring a car successfully on the road. No chance for newcomers to overtake established car manufacturers with experiences made in more than a century. 


Country-specific regulations, complex supply chains, sophisticated production engineering, crash testing, spare parts supply over decades, widespread sales and maintenance networks etc will make it a quite expensive adventure to get out of a minor role in the market of 4-wheel mobiles. History shows us that all attempts ended in a niche or a financial disaster. Cobbler, stick to your trade!

So if you’ve got your eye on a new Audi, BMW, Mercedes, VW, or the ultimate 4-wheel device (a Porsche), go ahead and pull the trigger. You won’t see an iCar or an aCar within the next decades. It’s like waiting for Samuel Beckett’s Godot.


About the technology

Audi piloted driving

It’s not likely

Money talks

Think before you drive.

Don’t use your iThing in 4-wheel mobiles.

An appeal for Help

27 08 2015


Leaving Business As Usual

We believe that

technology has the power to transform the classroom.

It can pave new ways of thinking. New ways of sparking ideas.

Yet the foundation never changes:

A dedication to learning that’s always been part of our DNA.

We’ve been proud to work alongside educators and students to reinvent what it means to teach and learn. And together we’re doing things we never thought possible.


Sad to say that a statement like this puts lipstick on the pig when looking at poor countries, aka Third World countries.

Btw, did I miss something? I thought there is just one world for all of us.

please try to find out an innovative way to support Africa, India, and other regions of our world with an unlimited-volume boxed set. There are excellent educational apps in your store waiting for intellectually curious children. The biggest company in the world has its responsibilities not only for keeping our planet green. You minimized your carbon footprint but the atmosphere is just one part of our ecosystem. There are humans as well. 

Where there’s a will, there’s a way. 

Don’t misunderstand me.
It’s not that Apple just looks on a clear ROI.

The company supports a lot of projects

Apple Steps Up Giving

takes a close view on its carbon footprint

The Hidden Price

and is committed to inclusion and diversity

Apple about Diversity

It’s that help and engagement is needed in other parts of the world, not primarily in industrial countries.

My suggestion:

A simple and robust version of the iPad, waterproof, dust and heat resistant, with a solar powered charger, and pre-installed country-specific educational apps.

Thanks for paying attention.

An Anniversary

24 08 2015

On August 24, 2011, Timothy Donald “Tim” Cook became CEO of Apple, Silicon Valley’s epicenter of sales revenue and profitability. Unsurprisingly Tim was born in Mobile, Alabama, USA. 

After Steve Jobs passed away some media predicted the downfall of Apple. Contrary to expectations Tim boosted Apple’s business. Today we can say that a tech visionary passed away and a business visionary took control and implemented a new kind of openness and delegated authority. 

More …

Tim Cook

Tim, keep on refining the company’s DNA.


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