Innovation takes time

17 12 2014

The mobile market is fiercely competitive. Customers expect ongoing innovation and many of the captious critics do not accept that real innovation takes time.

IMG_3232.JPG

In some way innovating today seems to be like car racing. There is a free practice, a qualifying, and the final showdown, aka race.
Some Asian companies are #1 in the qualifying but a well-known wisdom saying teaches us

to finish first you have to finish first
… your products!

Customers don’t like three iterations of a wearable device within one year.
I’m talking about the Samsung Galaxy Gear watch.

Innovation can be seen as added value given to every iteration of already existing products.

So

Don’t upset the Apple car!

It’s running steadily towards the chequered flag of the Grand Prix of Mobiles. Long-distance races are won by sophisticated technology based on simplicity.

Related links …

About Innovation

Thanks for surfing by.





Apple’s Sponsoring

11 12 2014

Steve Jobs was into Porsche. Folklore tells how Steve wanted the first Mac to look like the Porsche 928 he was driving. There is also the legend of how Steve gave examples of his favourite Porsche Design watch away, to those he thought could recognize good design when they saw it.

IMG_3237.PNG

The love of Steve Jobs for German cars and motorcycles is well known. In the lobby of the building Bandley 3 in Cupertino, where he worked the Macintosh team, Steve had installed a BMW motorcycle , because it was the inspiration for its designers.
As the ’90s onwards guide him exclusively Mercedes, a young Jobs was a real fan of Porsche. In 1984 he gave a best seller of Macintosh in the United States while four years earlier, in 1980, sponsored a Porsche 935 K3 Apple Computer participated in the 24 Hours of Le Mans and managed by the American Dick Barbour Racing Team.

Dick Barbour Racing has been a magnet for some of the world’s best and most popular drivers including Brian Redman, Rolf Stommelen, John Fitzpatrick, Paul Newman, Rick Mears and Johnny Rutherford. Foremost Dick Barbour’s long lists of accomplishments are his team’s 3 consecutive overall or class wins at the 24 Hours of Le Mans and 12 Hours of Sebring.

Related links …

About some similarities between Steve Jobs and Ferdinand Porsche and both companies …

Going Apple

Apple and Porsche

Thanks for stopping by.





iParking

4 12 2014

This blogpost is about an admired German car and the invention of intelligent parking by Apple.

Software engineer Randy Adams worked at NeXT before heading to Adobe, where he co-created Acrobat, and the PDF. At that time, he and Jobs both ran Porsche 911s. To avoid car-door dings, they parked near each other, taking up three parking spaces between them.

IMG_3234.PNG

One day, Steve rushed over to Randy’s cubicle and told him they had to move the cars.

Randy, we have to hide the Porsches. Ross Perot is coming by and thinking of investing in the company, and we don’t want him to think we have a lot of money.

They moved the cars around to the back of NeXT’s offices in Palo Alto. Perot invested $20 million in the company in 1987 and took a seat on the board.

Thanks for dropping by.





Out of the Box

20 11 2014

Apple’s packaging is brilliant and a lesson for packaging design. The boxes are about as small as they can get and all the parts are very thoughfully placed and pieced together in the box in the most efficent and space-saving way possible.

IMG_3057.PNG

Apple’s products and packaging is mass produced. The company sells millions of products but even though they are mass produced they don’t look like packaging just needed to protect a product on its way to customers. You feel like you’re holding a quality product, hand-made for you even when you open the box. If you take out an iPhone or an iPad the packaging then seems to be the perfect lid line of your purchase.

Unboxing …

Unboxing is the unpacking of new products, especially high tech consumer products. The product’s owner captures the process on video and later uploads it to the web. No wonder the phenomenon’s principal exponent, Andru Edwards – chief executive of the specialist, Seattle-based website unboxing.com – calls it geek porn.

Indeed, his website’s dedicated unboxing video channel, Unboxing Live!, boasts the tagline “Vicarious thrills from opening new gear.” (“It’s similar to an experience you’d have in a strip club,” Edwards said. “It’s stuff that you’re lusting over – you can’t have it, but you want it.”)

See an example of a fanboy who just got his brand new iPhone 5S Gold from an Apple Store in St. Louis. The video was published on September 20, 2013 and had about 2.5 million views until September 2014.

(3:33 min)

Some consider the popularity of this practice is due to the ability of showing the product exactly for what it is without any adulteration advertises usually make around the product. Being able to see what you are getting can contribute to the decisional process. So unboxing is a very special kind of advertisement done by many fanboys each time a new Apple product comes to life.

IMG_3059.PNG

Martin Lindstrom, author of Buyology, How Everything We Believe About Why We Buy Is Wrong, is an expert in neuro-marketing, “where science and marketing meet”. He claims the unboxing phenomenon is a result of so-called mirror neurons.
“Mirror neurons mean, in principle, that when I observe other people doing things, I feel that I am doing the same,” he explains. “When I scratch my head, and you watch me doing it, the same regions in your brain will be activated as would be if you were actually scratching your head.”

Buyology: Truth and Lies About Why We Buy (published October 2008)
is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy.

Apple’s packaging …

Apple’s classic packaging design makes it the unboxing market leader, but Lindstrom cautions against crediting the company with originating the trend. “Let’s not be fooled here – the concept of the portable player came from the Walkman, and the MP3 player was around for six years before the iPod arrived. The iPod wheel was invented by Bang and Olufsen in 1986, but it forgot to put a patent on it.

“Apple adapts a message very cleverly, about five minutes before it breaks through, and I have great respect for that. They’ve done it with packaging design, too, but in Japan you could have seen beautiful concept packaging design as long ago as the Seventies. It also appeared in the fashion and perfume industries long before Apple went into it.”

Apple and its rivals have made unboxing a mainstream pursuit, but they’ll have to be careful: if too many of us discover that we can just stay in and watch a video, will we still bother to buy the company’s beautiful gadgets?

The environment ….

Since 2008 Apple publishes environmental reports for all its products. Is there any competitor doing so? No, and sorry for the dig at Samsung.

IMG_3060.PNG

Smaller packaging means smarter packing.
Making thinner, lighter, and more material-efficient products not only reduces their carbon footprint and conserves resources, but also helps reduce greenhouse gas emissions produced during transportation. Apple ships more and more products per trip, and the savings is adding up. Along with designing the iPhone 5s box to be 41 percent smaller in volume than the first iPhone box, Apple also redesigned the iMac packaging. The slanted shape of the iMac box makes it easier to stack more on each shipping pallet. So more products can be shipped in one trip, resulting in fewer emissions.

IMG_3058.PNG

60 % more iPhone 5s boxes in each airline shipping container saves one 747 flight for every 416,667 units Apple ships.

Climate change …

Optimizing the packaging is one side of the coin. The product itself plays the more essential role in the fight against pollution of any kind.

There are still climate change deniers.
This is what Tim Cook told them at the annual shareholder meeting 2014 in Cupertino:

If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.

Greenhouse gas emissions have an impact on the planet’s balance of land, ocean, and air temperature. Most of Apple’s corporate greenhouse gas emissions come from the production, transport, use, and recycling of its products.

IMG_3061.PNG

Apple seeks to minimize greenhouse gas emissions by setting stringent design-related goals for material and energy efficiency. The charts (source Apple) above provide the estimated greenhouse gas emissions for the iPhone 3G and the 5S over its life cycle. Apple put the focus on reducing emissions during customer use which usually is a quite long time of 3 years according to Apple.

Summary …

No one spends more time with an Apple product than an Apple customer. By minimizing or outright eliminating many harmful toxins, Apple ensures that each product is safe to use, year after year. Power cords are PVC- and phthalate-free, touch screens are arsenic-free, cases and enclosures are BFR-free. No other company does more to keep its products free of so many toxins like Apple and the company does it already since decades.

So it’s not only better for the people who use the products but also better for the people who make them and better for the environment.

Related links …

Publications on Apple’s website …

Apple’s Environmental Responsibility

Articles on iNotes4You’s blog …

The Hidden Price

Apple’s Supplier Responsibility

About the iPhone

About the iPad

Thanks for visiting iNotes4You.





About the iPad

8 10 2014

People once marveled at the interactive tablets carried around by characters in Gene Roddenberry’s Star Trek, or the touch screens in Spielberg’s Minority Report – dream futures that have become reality.
In 1983 Apple co-founder Steve Jobs stated that his ultimate ambition was

“to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes…”.

That vision would take him 27 years to realize. With the launch of the iPad in 2010 Apple’s engineers again demonstrated their formidable skills.

A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology.

Within a few years the early idea of Steve Jobs hit the computer industry to the core and the list of MUST-HAVE-Devices was complemented by a tablet and analysts started talking about the Post-PC-Era.

20140721-063722-23842489.jpg

With the release of the iPad, mobile devices reached a new quality because of it’s screen size and the possibility to operate them just with the fingers, without any peripherals. They initiated a shift in paradigm of teaching and learning as well and from that time ‘people could hold the internet in their hands‘.

20140721-092919-34159876.jpg

Historically the term first originated when Apple‘s founder Steve Jobs discussed the future of personal computing during an interview alongside Bill Gates at the fifth All Things Digital conference in 2007. At that time he described

“a category of devices that aren’t as general purpose, that are really more focused on specific functions, whether they’re phones or iPods or Zunes or what have you. And I think that category of devices is going to continue to be very innovative and we’re going to see lots of them,”

Jobs said.

20140721-095054-35454443.jpg

Apple’s been kicking around the idea of a tablet since at least 1983. From real, physical prototypes to out-there ideas such as the Knowledge Navigator – the company has, somewhat unsurprisingly, seen fit to investigate the possibility for almost as long as it’s been around. For one reason or another, though, they’ve never actually produced a device which saw the light of retail day (besides the Newton). Perhaps that’s part of the fascination that Apple fans have with the product a it’s been rumored so long, and seemed on the verge of actual arrival so many times that it’s become a Holy Grail of sorts for the tech community.

Optimizing the workflow …

On the go, in the air, simply everywhere an iPad may help to optimize workflows in all areas of our lives. Apple published tons of information about the application of it’s jack-of-all-trades. You can find some interesting documents when you open the iBooks app and search for ‘ipad at work’.

20140721-063829-23909076.jpg

In 2011 the Federal Aviation Administration approved the iPad for in-cockpit use and many airlines, starting with Alaska Airlines, began to optimize their pilots workflow.

20140721-091355-33235477.jpg

At United for example, the iPad became standard equipment on the flight deck, providing pilots with one-touch access to charts, maps, and other crucial navigation tools.

In a business where extra weight translates directly into extra costs, choosing iPad means fewer pounds on every route United flies—not to mention less baggage for United pilots to lug through the airport.

“A pilot’s flight bag weighs about 45 pounds,” says Captain David Sambrano, who has flown United planes for 22 years. “With iPad, we get rid of that big 45-pound bag. Being able to take all those books and charts and bring it down to about a pound and a half is incredible.”

Eliminating all that paper translates into serious savings, says Captain Joe Burns, Managing Director of Technology and Flight Test, another 20-year United veteran. “With iPad we’re able to save 16 million sheets of paper a year. Just removing the weight of that paper works out to 326,000 gallons of fuel saved per year.”

But replacing traditional flight charts with electronic documents on iPad does more than merely lighten the load. It also helps United pilots pinpoint essential flight information the moment they need it.

“In the past we’d have to pull a binder out, find the airport and the approach code, pull the paper out, clip it onto a chart holder somewhere, then enter that data into the flight control computer on the aircraft,” Burns recalls. “We view iPad as a big safety and time saver.”

“The iPad display allows us to see the chart very clearly,” Sambrano adds, “and it’s readable in different types of lighting, which is extremely important. And you can get to that particular chart or that particular piece of information so quickly.”
(Source Apple)

iPad in education …

The iPad can be a transformative tool in education as it can house all resources (books, readings, video, audio), connects to the internet for doing research, provides a vehicle for maintaining communication, replaces ‘dead tree’ paper versions of resources and does it all in an easy to carry around, quick starting, and simple interface.

20140721-070831-25711364.jpg

Using an iPad in classrooms is a paradigm shift from didactic models of ‘Teaching’ to constructivist models of ‘Learning’. Technology has always been good that and that’s one reason schools began investing in computers in the 70s and 80s. But the iPad brought that engagement to a very personal level.

It’s because a touchscreen is much nearer to human activities than any other device or textbook could be.

What we do is mostly what we do with our hands. It’s our first approach to new things.

Creating artworks, modeling new devices or writing down all the ideas leading to the E=m c c equation on a sheet of paper while walking through the room and reflecting our thoughts is almost always done by hand.

Apple-IBM …

In July 2014 Apple published a press info about

Apple and IBM Forge Global Partnership to Transform Enterprise Mobility

What does this mean?

IT departments and tech purchasers will now enjoy

  • the reliability of IBM’s enterprise solutions on Apple’s platform
  • powerful mobile device management
  • tailored services and support
  • the most secure mobile operating system
  • easy to use devices with lots of new tailored business applications
  • an incredible lifetime cycle because of high build-quality and less fragmentation of the OS

Apple’s devices were already in use in many enterprises but now the footprint is institutionalized.

Some tidbits …

Call it innovation, evolution, improvement or whatever you like, the first iPad is quite different from the actual model, the iPad Air, if you take a look at the details.

1st Gen iPad Air
Power 25 Wh 32 Wh
Memory 256 MB 1000 MB
Display 132 ppi 264 ppi
Weight 730 g 478 g
Storage 16,32,64 16,32,64,128

The most impressive developments of Apple’s engineers are the Retina display and the 64-Bit-Processor which opens the door to high-performance software applications.

20140721-063917-23957966.jpg

Build-quality, performance, and the operating system show us what Steve Jobs had in mind when saying “to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes.”

Summary …

A shining example for disruptive technology developed by a company with a strong focus on high-quality products serving people and enriching their lives.

Related links …

iPad @ Universities

iPad @ School

iPad in education

iPad in cockpits

Thanks for dropping by.





Kernel Updates

22 09 2014

Thanks to Peter, welcome Angela, Lisa, and Luca.

Apple regularly releases updates of the operating systems iOS and OSX.
With a much lower frequency the executive board and the product line-up of the company is updated.

Confirmed …

Luca Maestri will replace long-time Apple CFO (Chief Financial Officer) Peter Oppenheimer.

According to his profile, Maestri will report directly to CEO Tim Cook on issues related to “accounting, business support, financial planning and analysis, treasury, mergers and acquisitions, investor relations, internal audit and tax functions.” As Apple notes, Maestri will continue to serve as the company’s principal accounting officer alongside his new duties as CFO.

About Luca
Luca has over 25 years of experience building and leading finance teams in global companies with significant operating scale and complexity. Prior to joining Apple, Luca was CFO at Xerox and previously at Nokia Siemens Networks. He began his career with General Motors and spent 20 years in finance and operating roles in the Americas, Asia Pacific and Europe. While at GM, Luca was part of the team that established GM’s regional Asia Pacific operations, including manufacturing investments in China and Thailand. He later became CFO for all of GM’s operations in Europe, which spanned over 45 countries with annual net revenue of approximately $40 billion.

20140707-070351-25431523.jpg

The board now has 10 members, one more than before and the responsibility for retail and online stores now goes to Apple’s Angela Ahrendts.

Angela joined Apple from Burberry, where she served as CEO and led the company through a period of outstanding global growth. Prior to Burberry, she was executive vice president at Liz Claiborne Inc., and earlier in her career she served as president of Donna Karan International.

So here is the actual status visualized in a mind map.

IMG_5905.JPG

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

The Beatles …

Two colorful figures, Dr. Dre and Jimmy Iovine, came into the discussion after Apple acquired Beats Music + Beats Electronics.

20140707-073917-27557376.jpg

Although the two companies may have very different cultures, the partnership is not so strange as it might first appear.

James Iovine (born March 11, 1953) is an American entrepreneur, record producer, and film producer. He is best known as the co-founder of Interscope Records and chairman of Interscope Geffen A&M. In 2006, Iovine teamed with Dr. Dre to found Beats Electronics, a company which produces audio products and operates a music streaming service. The company was purchased by Apple for $3.2 billion in May of 2014.

Andre Romelle Young (born February 18, 1965), known by his stage name Dr. Dre, is an American record producer, rapper and entrepreneur. He is the founder and current CEO of Aftermath Entertainment and Beats Electronics. Dre was previously the co-owner of, and an artist on, Death Row Records. He has produced albums for and overseen the careers of many rappers, including Snoop Dogg, Eminem, Xzibit, 50 Cent, The Game, and Kendrick Lamar. He is credited as a key figure in the popularization of West Coast G-funk, a style of rap music characterized as synthesizer-based with slow, heavy beats. In 2014, Dr. Dre was ranked as the second richest figure in the American hip hop scene by Forbes with a net worth of $550 million.

This is what Apple published on its website:

CUPERTINO, California—May 28, 2014
Apple today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time.

Apple is planning to give Iovine the keys to its iTunes music empire, according to one source. He would head up all music-related strategy at the company, and be tasked with handling relationships with record labels and music producers. Those are responsibilities that have until now largely fallen to SVP Eddy Cue and his team.

Eduardo H. “Eddy” Cue is Apple’s senior vice president of Internet Software and Services and reports to CEO Tim Cook. He played a role in setting up the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008. In November 2012, he took charge of map software and Siri. Cue joined Ferrari’s Board of Directors in November 2012.

Eddy is the iFixit part of Apple’s executive board, Apple’s do everything, fix any problem man. According to WSJ, he’s the guy who’s in charge of fixing Apple Maps and Siri.

Apple is under pressure to remedy mapping software widely faulted for unreliable landmark searches, routes that get users lost and a lack of public-transit directions. Building confidence in the tools is crucial as Google prepares its own downloadable mapping application for the iPhone and iPad, threatening to lure users and ad dollars away from Apple.

But paid music downloads are falling, with more and more consumers choosing subscription services like Spotify over the per-track model that Apple revolutionized the music business with so many years ago. Apple may be hoping that Iovine can shake things up and rejuvenate its music business.

It needs a sophisticated concept to get back on the track in the music business. So we have to wait what the considerations of the company will be.

My wish …

Apple’s green initiatives, including the company’s huge solar panel installation at one of its data centers in Maiden, show us, that there are ways to support a growing number of connected devices while at the same time shrinking the company’s carbon footprint.

20140707-070849-25729050.jpg

Lisa P. Jackson is Apple’s Vice President of Environmental Initiatives and explains it with using clean energy like solar power, biogas generators, and geothermal energy.

“We feel the responsibility to consider everything we do in order to reduce our impact on the environment. This means using greener materials and constantly inventing new ways to conserve precious resources. […]
We think this is an opportunity for us and for our sector to leave it (the world) better than we find it, to actually help people convert to cleaner energy without even knowing they’re doing it,”

Jackson said, echoing statements made earlier by Apple CEO Tim Cook.

Greenpeace, which has previously been critical of Apple for sourcing energy from fossil fuels, recently praised the company for improving the energy mix powering its data centers, ranking it above other technology giants such as Amazon.

Most wanted …

It’s a fact that all the decisions regarding the board are less important if the product line-up charms the audience and is seen as innovative, revolutionary, or simply beautiful.

Reviewing the last decade we saw innovative and disruptive technology in 2007 (lauch of the internet in your pocket) and 2010 (launch of an incredible great computer in a book). From 1983, when Steve Jobs first mentioned the tablet, it took him 27 years to realize.

Publishing media all over the world are talking about a watch, a band, or whatever the company will call it. Hiring Angela Ahrendts was seen as an indicator for Apple’s move into a fast growing market of wearables in which clockworks are replaced by processors.

As always, publishing media all over the world are talking about products which are likely to be unveiled on the next event. Whatever it will be, a warm welcome in advance from all ecosystem dwellers.
Commissioners for Migration, Refugees and Integration, aka software developers, will take care of you and cure all childhood illnesses.

At the WWDC (World Wide Developer Conference) 2014 Apple announced iOS 8 and set some milestones for the future usage of their electronic devices. For further information see my post ‘iOS 8 Beta’ under ‘Related links’.

20140606-165200.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

It doesn’t take a long time until we know whether iOS 8 either can be seen as a disruptive concept for mobiles or just an evolution of its predecessors.

Summary …

As the CEO it’s Tim Cook’s task to build a powerful team leading the company in a fiercely competitive mobile market, the market in which Apple makes 75% of its revenues.

Related links …

The Hidden Price

About Statistics

iOS 8 Beta

Thanks for flying with iNotes4You.





Apple and Porsche

16 09 2014

Apple’s engineer Mark Zimmer about the iPhone:

Yes, this is one of the biggest vehicles for change because it raised the bar on handheld social media, on internet in your pocket, and on the spread of digital photography. The ability to make a difference was propagated with the iPhone and the devices that copied it. Did Steve Jobs know he was starting this kind of change? He knew it was transformative. And he built ecosystems like iTunes, the App store, and the iBookstore to make it all work. Without the App Store, we’d all still be in the dark ages of social media. The mobile revolution is here to stay.
Holding the first iPhone was like holding a bit of the future in your hands. It was that far ahead of the pack. Its amazing glass keyboard was met with skepticism from analysts at first, but the public was quick to decide it was just fine for them. A phone that was just a huge glass screen was more than an innovation. It was a revolution.
[…]
Each new iPhone iteration brings remarkable value. Better telephony (3G quickly became 4G and that quickly became LTE), better sensors (accelerometer, GPS, magnetometer, gyrometer, etc.), and better camera, lenses, flashes, and BSI sensors. Bluetooth connectivity makes it work in our cars. Siri makes it work by voice command. Each new feature is so well-integrated that it just feels like it’s been there all along. Now that I have used my iPhone 5S for awhile, I feel like the fingerprint sensor is part of what an iPhone means, now.
This all-in-one device has led to unprecedented spread of pictures. It and its (ahem, copycat) devices supporting Google‘s Android and more recently Microsoft‘s Windows Phone 8 have enabled social media to become ever more present, and influential, in our world.

Basically this is also valid for a well-known sports car, the Porsche 911, designed by F.A. Porsche and first sold in 1964.

20140628-063028-23428454.jpg

Both companies offer high-priced products with an outstanding build-quality, a timeless design, and an extraordinary user experience. Each product iteration can be seen as an innovative step to perfectness.

20140628-073529-27329002.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

The two entrepreneurs as well as the two top designers share similar values, the design philosophies follow the same convictions, and both businesses are built around a few products which are the focus of innovation, the carrier of technology, and the basis for financial success.

20140628-063155-23515622.jpg

Upholding values like

  • Quality
  • Design
  • Durability
  • Continuity
  • Innovation
  • Brand Loyalty
  • Customer Satisfaction
  • Customer Relationships

for decades give rise to a cult, a myth.

Mathias Müller, CEO of the Porsche AG, in the Annual Report 2013 …

It has been just about three years since my colleagues on the Executive Board of Management and I developed guide- lines for Porsche management’s business activities. Since then, I have always been clear about the most important point of this “Strategy 2018”: Our mission is to impress our customers with a unique purchase and ownership experience. This includes offering them outstanding products that fully satisfy their requirements for an exclusive sports car.

Tim Cook, CEO of Apple Inc, in the SEC filing 2013 …

The Company is committed to bringing the best user experience to its customers through its innovative hardware, software and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The Company believes continual investment in research and development, marketing and advertising is critical to the development and sale of innovative products and technologies. As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third-party digital content and applications through the iTunes Store. […]
The Company believes a high-quality buying experience with knowledgeable salespersons who can convey the value of the Company’s products and services greatly enhances its ability to attract and retain customers. Therefore, the Company’s strategy also includes enhancing and expanding its own retail and online stores and its third-party distribution network to effectively reach more customers and provide them with a high-quality sales and post-sales support experience.

Both companies not only offer products but also services. The overwhelming revenue is made with their kernel products, the iPhone/iPad and the 911/Cayenne.

20140628-063249-23569640.jpg

Here are the product line-ups (without all the available variants) of both companies with their main products, founders, actual CEOs, and designers who were/are responsible for the companies’ top sellers.

20140628-073622-27382904.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

Customer relationships …

Apple Stores with the Genius Bars represent the company’s philosophy of customer relationships. A distinct fanboyism is typical for both brands.

20140628-063354-23634350.jpg

It was Steve Jobs’ saying ‘To purchase is to build relationships’ and here is what Porsche does to keep the brand loyalty.

Today’s customers have high expectations. They expect any company they interact with to give them the a great experience. In order to succeed, organizations need to make sure that they are delivering the best customer care possible, making the experience memorable for customers and enticing them to go back to do business with that firm and recommend it to others. Forward-thinking business leaders are cognizant that the experience they deliver to both customers and prospects will make a difference between a closed sale or a disappointed customer who will never do business with that company again.
The Porsche AG, winner of the Sales Force Effectiveness category in the Gartner & 1to1 Media CRM Excellence Awards 2013 in the EMEA and Asia Pacific region, is a firm believer in the importance of delivering the best customer experience throughout the entire customer journey, starting from the first moment of interaction with the brand. In line with its corporate objective of value-creating growth, the German company wanted to refine its sales process, allowing the brand to interact with customers with relevant and personalized communications over various touchpoints at different points in their purchasing journey.
In order to achieve this objective, in 2010 the company embarked on an ambitious project to optimize the utilization of every sales opportunity and at the same time promote customer care through an improved service quality. This included pairing each customer with a sales contact person who can help and guide the customer throughout the vehicle acquisition process.

Another objective was to reduce the number of unattended sales opportunities, but leverage each customer contact as a way to build a relationship with the client. Porsche developed a global CRM system (rolled out globally in 2011) to bring together customer contacts and information from different channels, allowing the company to carry out the necessary follow-up activities and create personalized interactions tailored to the individual customer’s exact needs.

In 2012, the first full year that the initiative was in operation, the company saw a two-point increase in its purchase satisfaction index while CRM-based sales follow-up activities went up by 70 percent.
Porsche’s results clearly show that customers value organizations that deliver best-in-class service. In a competitive environment, only these organizations will remain successful and be able to beat the competition.

It should be mentioned that neither Google, nor Samsung or any other of Apple’s competitors are engaged in customer relationships on a personal basis. Replace the brand names Google, Samsung, Microsoft, etc by Anonymous Inc. and you get a true definition of your relationship after buying a product. ‘Brand-conscious’ means preferring the low-price product line-ups.

Differences …

Well, it’s hard to imagine the Porsche CEO presenting a new model with jeans and a turtleneck pullover. And there are some quite obvious explanations.

20140628-063531-23731162.jpg

We talk about

  • products of $1.000 and $100.000,
  • easy life in sunny California and stiff politeness in rainy Germany,
  • completely different product line-ups calling for different kinds of presentations

Cooperation …

There is an app for that and it’s obviously running on iOS devices.

20140628-063642-23802565.jpg

Porsche Car Connect
Remote display and control your new Panamera
Starting from model year 2014, Porsche Car Connecl now brings you the ability to remotely access your new Panamera from your iPhone. This requires that your Panamera is equipped with a Porsche Car Connect unit. Depending on your country, your model and the options installed, you will be able e.g. to remotely locate the position of your Panamera, fold exterior mirrors, set timers for charging, read the tire pressure or set a geo and speed fence.
Porsche Car Connect is available for the new Panamera (model year 2014) and requires a Porsche Car Connect unit in your vehicle. The functionality of this app varies depending on your country of residence as well as on the options available in your vehicle.

Environmental initiatives …

Apple as well as Porsche are leading companies regarding environmental initiatives and show us that innovation is not limited to products but also to the process of production and recycling.

20140628-063723-23843078.jpg

I cannot forget Tim Cook’s call for climate change deniers at the annual shareholders’ meeting in 2014:

If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.

At the time the main difference between the two companies is about production.

Porsche cars are engineered and manufactured in Germany whereas the overwhelming part of Apple products are produced in China. Controlling the environmental and labor conditions in foreign countries, particularly in China and developing countries, is a pretty hard task and some principles must be sacrificed.

Let’s see whether Apple’s strategy to bring the production back home and Porsche’s considerations to build cars in China will change the future situation.

Summary …

Creating and leading a brand needs more than just to be a business man.
Important character traits, the right co-workers, a dash of genius, passion, and luck may initiate the development of a business DNA followed by the birth of a brand.

Outstanding personalities, thinkers, team workers, visionaries can create something out of nothing and put a dent in the universe.

Related links …

Designed by Apple in California

Going Apple

Porsche Car Connect for iOS…

Porsche Car Connect

About the environmental initiatives …

The Hidden Price

Porsche: Ecological Responsibility

Apple: Environmental Responsibility

Facts about Apple and Porsche …

Porsche Annual Report 2013

Apple SEC Filing 2013

Thanks for surfing by.








Follow

Get every new post delivered to your Inbox.

Join 218 other followers

%d bloggers like this: