UI and UX

6 03 2015

Not all readers are familiar with all the abbreviations used in the IT world.

So, UI means the User Interface and describes the layout of an app seen by a user. Developers should follow some standards published by Apple in The iOS Human Interface Guidelines (see ‘Related links …’).

UX means the User Experience and describes what users feel when they use an app or a device the first time and extensively later on. The impression must be positive to keep the app on the device for further usage resp. win a loyal customer.


Both UI and UX are in some way subjective criteria but essential for generating acceptance and loyalty.

Steve Jobs told us on the WWDC in 1997 …

You‘ve got to start with the customer experience and work back toward the technology – not the other way around.

Designers play an essential role in the development of successful products. It’s Sir Jonathan Ive (lead designer of MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and iOS 7/8) who is responsible for design at Apple, Inc.

Sir Jonathan tells us …

Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.

Related links …

Apple’s Human Interface Guidelines

Designed by Apple in California

Two examples for perfectness …

iThoughts (mind mapping tool)

Compass (Apple’s built-in iPhone app)

Thanks for visiting iNotes4You.

Go green

4 03 2015

Tens of thousands of data centers (509,147 according to Emerson Network Power, 2011) that now exist support the overall explosion of digital information. Stupendous amounts of data are set in motion each day with an innocuous click or tap.

On the annual shareholder meeting in 2014 Tim Cook talked about climate change deniers:

If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.

To say it with William Shakespeare:

Well roared, Lion.

On February 23, 2015 the company Apple announced a €1.7 billion plan to build and operate two data centres in Europe.

The new facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for customers across Europe.

They will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data center.

More about Apple’s environmental initiatives 

The Hidden Price

Thanks for dropping by.

Tim Cook in Germany

26 02 2015


Designed in California and Made in Germany


The next business level

Tim Cook visited Germany and met Chancellor Angela Merkel during his Berlin visit to talk about security and privacy.

He also visited the city of Gersthofen near Augsburg where the glass for Apple’s new Campus 2 (Cupertino’s Spaceship, inspired by Steve Jobs) is produced by the German specialist SEELE. SEELE already delivered elements for the 5th Avenue New York Apple Store and many other stores in the USA, UK, China, and Germany.

Near to SEELE the Josef Gartner GmbH combines the glass with the metal frames and then ships it to Cupertino.

Germany is the mother of all mobile transportation prominently influenced by Karl Friedrich Benz, Gottlieb Daimler, and Ferdinand Porsche.

Is Apple really working on a car?

Some publishing media predict this.

Did Tim also visit Porsche’s HQ in Stuttgart in a secret mission?

Well, I don’t know it but he should go there because both companies and their early leaders have many things in common, the business strategy and some kind of DNA which is exemplary for a tremendous brand loyalty.

Related links …

Tim Cook about Privacy
Tim Cook
About Cupertino’s Spaceship

Thanks for visiting iNotes4You.

The 60th Birthday

24 02 2015

of a top influencer of our times, a philosopher, an entertainer, a visionary, a genius.

Steve Jobs
born February 24, 1955 in San Francisco, CA, USA
died October 5, 2011 in Palo Alto, CA, USA


About Steve’s most creative period

Steve Jobs’ Timeline 2000-2011

And here is what Tim Cook tweeted today

Tim Cook about Steve’s birthday

Thanks, Steve.

About a lucky man

16 02 2015

This is the story about a lucky man who did the right thing at the right time:

In 1985 Apple had a promotion called Test Drive where you could borrow a Mac for the weekend from your local computer reseller. At the same time they had a sales contest for reseller sales people. I had just finished my undergraduate degree (Animal Science/Microbiology) and needed to make some money for grad school, so I went to work for a local computer reseller in Ames, Iowa (I was always the computer guy in the lab).

At the end of the sales contest I got a letter from Apple (I knew it was legit because it was done on a yet to be shipped LaserWriter) saying that I’d won and was invited to Cupertino (my first trip to California).


There were other winners from other regions (but I sold the most) and I got to have dinner with Steve and Mike Murray (VP of Marketing). As a guy that had been playing with Apple II’s since 1978, it was more than a dream come true. I was 24 years old, having dinner with Steve Jobs. I personally understand the term “reality distortion field”. I also spent the week with other sales and marketing execs at Apple in interviews, a tour of the factory and meetings at headquarters.

Steve gave me the keys to a Porsche 944 and then about 3 months later, Apple called back to see if I would consider moving to California and work at headquarters. I stayed for 10 years. After my second sabbatical, I helped found a new networking and communications company called Packeteer as CEO, took it public in 1999 and retired in 2002 at 41.

Lots of people can rightfully say that Steve Jobs changed their life.
(Source technologizer com)

… and me too after reading Steve’s commencement address at Stanford University and learning more about his life, his beliefs, and the company’s DNA which is still visible.

Summary …

That’s life.

Related links …

Apple and Porsche

About Steve Jobs

Apple’s Sponsoring


Thanks for visiting iNotes4You.

Status Report

4 02 2015

Apple is a processor driven company.

The well-known abbreviation CPU which means Central Processing Unit in this case turns into Cupertino Processing Unit when looking on the leaders. Beside some iOS and OSX updates Apple also released a couple of human updates last year.


Responsibilities of Peter Oppenheimer, Chief Financial Officer, moved over to Luca Maestri. Within the CPU he now is the responsible Floating Point Unit.

Angela Ahrendts is the second new face joining the executive board in 2014. Sadly Lisa P. Jackson, Vice President for Environmental Initiatives, still isn’t part of the Executive board.

The Beatles …

CUPERTINO, California, May 28, 2014

“Apple today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronic, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple.”

Eddy Cue

“Music is such an important part of Apple’s DNA and always will be.
The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.”

Dr. Dre and Jimmy Iovine joined Apple but nobody knows what their duties are.

And now, wow …

The Q1 results (Oct-Dec 2014, fiscal year ends September 30) of the company surpassed those of all times and all other companies in the world.

The iPhone 6 and 6 Plus primarily made this possible.

Cook already predicted the mother of all upgrades shortly after the iPhone event in September 2014. This is particularly true in China, where Apple reportedly sold more smartphones in the country than any other company in the last quarter.

It looks like Apple will be able to sustain this amazing growth.

“We certainly believe there are legs to it.”

Tim Cook said.

It’s widely expected that there are also delightful updates of the product line-up this year starting in April with the Apple Watch.

In September 2014 Apple won the Coolest Brand Award in the UK for the third consecutive year with Aston Martin and Nike in 2nd and 3rd place.

What makes this company successful?

Some answers can be found under ‘Related links’.

The mind map …

Feel free to download the mind map from my Box account in different file formats.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX

Related links …

The right decisions
Apple’s Key Events

Taking care of customers
Apple’s Customer Relationships

An outstanding design
Designed by Apple in California

Thanks for reading.


25 01 2015

Apple is working hard on using Sapphire glass for the iPhone’s touch screen.

GT Advanced Technology, in a partnership with Apple since 2013, tried to increase capacities and reduce costs with the application of an Ion Accelerator, a smaller brother of a gigantic machine, working in Switzerland at CERN, deep in the earth. It’s the largest particle physics laboratory in the world.

CERN has accelerators for the smallest particles physicists ever discovered. Established in 1954 near Geneva, CERN operates a Large Hadron Collider located 100 m under the Earth’s surface and using a 27 km circular tunnel to let small objects fly nearly with the speed of light.

What the heck is the connection between GT Advanced, CERN, and Apple?

Well, here is the story …

The World Wide Web began as a CERN project called ENQUIRE, initiated by Sir Tim Berners-Lee in 1989. Berners-Lee, a British scientist working at CERN, used a NeXT computer as the first web server in history.
The image shows this computer with the important sticker ‘Do not power down.’.


You heard about this company?

Well, the NeXT Computer was a computer developed, manufactured, and sold by NeXT Inc., Fremont, California, a company founded by Steve Jobs and several other veterans of the Macintosh and Lisa teams, from 1988 until 1990. It ran the Mach- and BSD-derived, Unix-based NeXTSTEP operating system, with a unique GUI using a Display PostScript-based back end. The motherboard is square and fit into one of four identical slots in the enclosure. The NeXT Computer enclosure consisted of a 1-foot (305 mm) die-cast magnesium cube-shaped, black case, which led to the machine being informally referred to as “The Cube”. It cost $6,500.

So connecting the dots in this case means to connect communication between scientists at CERN, Steve Jobs NeXT computer, the atom smasher in Switzerland, and the far smaller brother in Mesa, Arizona, at GT Advanced Inc. which hopefully delivers Sapphire glass touch screens for future iPhones.

This all is a shining example of human teamwork and a message to all the fanboys of both sides, Google and Apple, to always keep in mind that nobody can claim to be the only one inventing things. Invention and innovation is always closely connected with a long history of preceding scintillations. It’s the task of businesses like Apple or others to use the results of research activities for developing products which delight people and enrich their lives.

The GT Advanced Technology story …

I wrote this article in September 2013 not knowing what happened with GTAT. So here is the story beginning in October 2013.

TUAW Oct 10, 2014

Re/Code is reporting that GT Advanced Technologies, the company Apple tapped to begin looking into making device screens from synthetic sapphire, is requesting court permission to close its plant in Arizona.
This comes days after the surprise announcement that GT had filed for Chapter 11 bankruptcy protection. In its filing, GT noted that it had not been able to meet certain manufacturing operation and quality control metrics, causing Apple to withhold a US$139 million loan installment coming due in October.
A total of $578 million had been floated by Apple to help GT build the new plant, and the stalled payment put the company into a untenable financial situation.
Apple spokespersons have reiterated that the company will do all it can to save jobs in Arizona. Whether this means Apple will bail out GT or even purchase the plant itself is unknown.

Related links …

Reducing Costs of Sapphire Glass

Going Apple

Thanks for surfing by.


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