The Apple Car

16 07 2015

Many publishing media predict a car made/designed/developed by Apple. 

California is the epicenter of e-technology and southern Germany the heart of c-technology with Daimler Benz, Porsche, Audi, and BMW as the most prominent companies with excellent engineers, a worldwide infrastructure, an excellent reputation, decades of experience, and a significant position in China, the fastest growing market.

  

A quick look back …

Karl Friedrich Benz (German, Nov 25, 1844 – Apr 4,1929) was a German engine designer and car engineer, generally regarded as the inventor of the first automobile powered by an internal combustion engine, and together with Bertha Benz, pioneering founder of the automobile manufacturer Mercedes-Benz. Other German contemporaries, Gottlieb Daimler and Wilhelm Maybach working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz received a patent for his work first, and, subsequently patented all the processes that made the internal combustion engine feasible for use in an automobile. In 1879, his first engine patent was granted to him, and in 1886, Benz was granted a patent for his first automobile.

(Source Wikipedia)

Until today Southern Germany is the nutritious soil for innovative ideas regarding mobility on 4 wheels.

Is Apple really working on a  iCar?

Well, what we know is that they intensively talked with Daimler Benz, the mother of all petrol engine-driven transportation. As far as I know these talks were as unsuccessful as the engagement of the Stuttgart-based company with Tesla. Now Apple talks with executives and engineers of BMW. The company already produces the i3, a fully e-driven car.

Couldn’t this also be ad on Apple’s website?

“Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and near-silent driving experience. The intelligent BMW ConnectedDrive Services bring you easily and conveniently to your destination.”

There are already many apps powered by the BMW Group which let your iPhone seamlessly connect to your BMW

BMW Connected 

MINI Connected 

Honestly …

Apple must look for a qualified partner with an infrastructure adequate to successfully market a car, quite different from Korean SSANGYONG selling 1k (in words: one thousand) cars a year in Germany. 

What about Porsche?

Is Tim Cook talking with Matthias Mueller, CEO of the legendary company?

Isn’t this company as successful and innovative as Apple?

Quality (not quantity), customer loyalty, and more are parts of a sustainable DNA implemented by the early leaders Steve Jobs and Ferdinand Porsche.
Every car manufacturer deeply engaged in car racing since decades accumulates the best engineering knowledge. Additionally Apple and Porsche and their early leaders are much nearer to each other than any other partnership could ever be. Porsche is part of the Volkswagen Group, actually the 2nd largest car manufacturer in the world.

There is a humble contribution to a cooperation of a Porsche car with an iOS device

Porsche Car Connect by Cobra Telematics

Open questions …

All German car manufacturers already have a strong reputation in the worldwide largest and fastest growing market, China. Apple’s CarPlay is supported by Volkswagen, Mercedes Benz, Audi, and BMW. 

So, which company fits best into Apple’s considerations?

Well, I don’t know. It depends on the targets Apple defined. What I can say is that none of the mentioned German companies is interested in being just a link in a supply chain. Regarding a possible Apple car the expertise can only be found in Germany. Additionally it must be taken into account that it will take a long time until pure e-cars will have a chance. All medium-ranged forecasts tell us that only hybrids have a chance in the near future. So the BMW i3 will define a niche only suitable for a consistent further development of e-cars. It’s not intended to significantly increase revenues.
Maybe Apple will cause surprise one more time. That’s what I personally think about this topic.
My piece of advice to the Cupertinos is

Cobbler, stick to your last!

Everyone should draw lessons from the many expensive adventures tech companies were involved in the past.

Thanks for driving in.





Congrats Sir Jonathan

4 07 2015

Apple senior executive Jonathan Ive has officially assumed the role of Chief Design Officer at Apple.

Designers play the essential role in the development of successful products. Let’s have a look on the man who is responsible for design at Apple, Inc.
Sir Jonathan Paul Ive, KBE RDI (born 27 February 1967) is an English designer. He has the overall responsibility for Industrial Design and also provides leadership and direction for Human Interface (HI) software teams across the company. He is the lead designer of many of Apple’s products, including the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini, iOS 7, etc.
  

KNE (Knight Commander)

The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by King George V. The Order is composed of five classes in civil and military divisions.

RDI (Royal Designer for Industry)

Royal Designer for Industry is a distinction established by the British Royal Society of Arts (or RSA) in 1936, to encourage a high standard of industrial design and enhance the status of designers. It is awarded to people who have achieved “sustained excellence in aesthetic and efficient design for industry”. Those who are British citizens take the letters RDI after their names, while those who are not become Honorary RDIs (HonRDI). Everyone who holds the distinction is a Member of The Faculty of Royal Designers for Industry (founded in 1938).

Designers are always like philosophers. Endless thinking about their product regarding uniqueness, acceptance of potential customers, usability, feasibility, and more is their daily task always with the risk to fail.

More …

Sir Jonathan now is CDO

Related …

Designed by Apple in California


Thanks for dropping by.





The Decision

30 06 2015

The question
What do I need the device for?
is important to avoid errors in motivation when purchasing a mobile device.

For some people it’s not only about sheer specs, e.g. screen sizes, CPU frequency, or megapixels.

IMG_4074

It’s also about

  • 1 rejecting bells and whistles and focusing on tasks backed by the simplicity of the operating system
  • 2 looking for build quality
  • 3 getting more than just a device, an exciting history and fascinating leaders who have something to say, people with blood flowing through their veins
  • 4 being a customer of a company which target isn’t selling your data
  • 5 admiring a historically relevant company which changed the lives of many of us through constant innovation
  • 6 supporting a company which takes care of our environment, feels responsible for labor conditions, creates lots of jobs, and delights people

It’s your decision, nine times out of ten.

Note
The restriction refers to the price of Apple’s devices.

But
a smartphone is a personal device (comparable with a watch) and so the purchase decision is up to very personal preferences. It’s an object of interest but never a mocking stock or a case for a war with words. No need for vulgarness or otherwise running out of etiquettes.

Trolls, a new species of living organisms which came up with the launch of social networks, shouldn’t get a second chance here on Google+, the content network #1 (btw, credits to Google). These people patched their brain with a powerful filter mechanism which allows to ignore arguments of normal people using a device of a competitor. The Internet changed the way people argue. A phone might not seem to be something worth fighting over, but what it stands for most definitely is. A hardcore fanboy immediately turns into a hostage.
Hostages have no choice but to buy certain products. They are far less likely to care if one device is better than another. It’s the choosing one thing over another which leads to narratives about why you did it. If you have to rationalize why you bought a product, you will probably find ways to see how it fits in with your self-image. All of this forms a giant neurological cluster of associations, emotions, details of self-image and biases around the things people own.

So,
be sympathetic and take my points.

Related links …

Going Apple

Fanboyism

Thanks for reading.
Hope to meet you in front of an Apple Store.





Apple Pay

22 05 2015

This is what Apple publishes on its website

Your wallet.
Without the wallet.
Paying in stores or within apps has never been easier. Gone are the days of searching for your wallet. The wasted moments finding the right card. Now payments happen with a single touch.

2015/01/img_3938.png

Apple Pay will change how you pay with breakthrough contactless payment technology and unique security features built right into the devices you have with you every day. So you can use your iPhone, Apple Watch, or iPad to pay in a simple, secure, and private way.

How it works …

Passbook already stores your boarding passes, tickets, coupons, and more. Now it can store your credit and debit cards, too. To get started, you can add the credit or debit card from your iTunes account to Passbook by simply entering the card security code.

To add a card on iPhone 6, iPad Air 2 or iPad mini 3, go into Settings, open Passbook & Apple Pay, and select “Add Credit or Debit Card”. On iPhone, you can also just open Passbook, then swipe down and tap the plus sign. From there, use your iSight camera to enter the card information or type it in manually. The card you had stored in iTunes is your default payment card, but you can always switch it in Settings.

After scanning a credit card the usage is easy for the iPhone 6 as well as the Apple Watch.

  • iPhone 6
    There’s no need to open an app or even wake your display thanks to the innovative Near Field Communication antenna in iPhone 6. To pay, just hold your iPhone near the contactless reader with your finger on Touch ID. You don’t even have to look at the screen to know your payment information was successfully sent. A subtle vibration and beep let you know.
  • Apple Watch
    Double-click the button next to the Digital Crown and hold the face of your Apple Watch near the contactless reader. A gentle pulse and beep confirm that your payment information was sent.

Making reservations …

I want to express my reservations about Apple Pay and electronic payments with smartphones or smart watches in general.

2015/01/img_3896.png

Which biometric data will be used for payments in the near future?

Well, in your everyday life the easiest way to get rid of your -bogus- money is to pay cash. Carrying cash with you is followed by two risks:

Loss and mugging.
Both may also happen to your password.

So there is a need to innovate and make payments secure and fast with something you always carry with you: eyes and fingers.

Note
Admittedly you also carry your belly with you but after intense scientific researches it turned out that the waist circumference isn’t as unique as required.

Apple decided to use the fingerprint for identification.

You fingerprint might be unique but the technique to transform it into bits and later retrieve you as the actor can be buggy according to Murphy’s law.

So, what happens if things don’t go your way?

If you need support the worst case that can happen, a customer’s nightmare, is, that you have more than one partner. Here it’s Apple and your bank.

2015/01/img_3973.png

Apple will say that they don’t have access to your data and the transaction isn’t done with real data but with generated tokens. The bank will say, that it’s not responsible for the technique and it suggests to contact Apple or, that your A8 processor should be repaired.

And what about the lost money?

It’s way to complicated to explain the strange redemption of John Doe’s or Mr A.N. Onymus’ money. Refunds are announced many times, according to legislation. But it seems that there are some unexpected black holes implemented in laws.

For God’s sake do not invest in any technique except your pillow (only halfway filled but secure). SMSs are winging it’s way to recipients in a jiffy but money still uses the Silk Road on the back of turtles.

Sorry for going ballistic …

Abso-fucking-lutely fuckers, that’s what bankers are when returning money or gaming via Investment Fonds, sorry, ASFs, aka Arrant Scoundrels Fonds.

Btw, did you know that ASF is also the official abbreviation for ‘African swine fever virus’?

Bankers are responsible for the financial crisis, they dashed people’s hopes, force people into poverty, and forward a very special legacy to our children, valuelessness.

So we learn:

Isn’t the law – still not adapted to activities in the Internet – a nicely flexible and bendable thing?

If you are a shopaholic or not don’t use the ultra-modern techniques. Get rid of your money by paying cash or using the old-fashioned credit card.

Don’t trust all the involved techniques and transfers of data over thousands of miles via cables, servers, and through the air. They are not qualified to build up confidence.

I’m an Apple fan and trust in what Tim Cook tells us about privacy. But there should be limits because even Tim and his excellent engineers can’t kill all bugs living in Apple’s ecosystem. Some are like bacteria, resistant, and some others are doing their job on the way to Maiden or other data centers.

Summary …

New kinds of electronic payment systems are not designed to reduce the costs but to get more personal data and force people to spend money they don’t have.

Why going a long way round? The next level of paying is to do it even without any device, just with your fingertip or your eye.

Follow Roman poet Ovid’s slogan Nip things in the bud (“Principiis obsta”) to prevent the society getting fully electronic instead of improving humanity.

Related links …

Security Made by Apple

Fingerprint Technology

Tim Cook about Privacy

Apple Pay is not needed here. Reading on iNotes4You is free. Thanks for dropping by.





Apple’s Sales and Income

17 05 2015

Stats about Apple are always the starting point for lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.

Different to many others, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.

Statements like

Apple’s brand is just overwhelming here“,
said Eiji Mori, a Tokyo-based analyst at BCN Inc.
It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.

always incite useless platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Androids read those lines.
Everybody is entitled to make his decision up to his requirements but also must be able to retrieve reliable data about companies when it comes to any financial engagement.

The SEC …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by other countries (even Germany, the country which is well-known for it’s very special and complex legislation not really understood by normal people). The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission).

The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.

To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.

This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

Numbers …

On Wikipedia I found the numbers for sales and income from 1977 to 2013 and added the latest numbers from Apple’s SEC 10-K filing (Annual financial statement).

2015/01/img_3866-0.png

With Apple’s spreadsheet app Numbers (part of iWork) I put these numbers into a table and used ‘Create chart’ from the context menu to create the bar graph. In a last step I inserted some images from the camera roll and added text fields to explain it all.

Note
iWork for iOS is an example for the added value Apple gives its customers when buying a mobile device like an iPhone or an iPad. It’s free and the company justifies this decision simply with an improvement of the user experience. It’s just one example for a sophisticated strategy to delight customers.

Related links …

About Statistics

Going Apple

Thanks for visiting iNotes4You.





Apple and WWF 

13 05 2015

Stats say that every human living in an industrial nation uses about 20,000 kg paper in his life.  

“Through a new project announced today, WWF and Apple will help China – the world’s largest producer and consumer of paper products – reduce its environmental footprint by producing paper products from responsibly managed forests within its own borders.”

Source WWF (2015-05-11)

Related

What you should know about paper …
Go Paperless

What you can do with your mobile device to reduce paper usage …
Go Paperless with Tap Forms

Thanks for paying attention.





Cupertino’s Spaceship

23 04 2015

Apple’s future headquarter (called spaceship) is expected to be finished in Q4 2016. It looks like a big version of the neo-futuristic Mac Pro. Thousands of excellent engineers will have their workspace in a new inspiring environment. It’s the next architectonical level.

2015/01/img_3857.png

The actual HQ is located in Cupertino, California, USA. With the return of Steve Jobs to Apple in 1997 changes were made to the campus. The number of buildings were increased and many activities not related to research and development were moved to the buildings on Infinite Loop 1 (hopefully not an omen for any further operating system). Tradition has it that Steve also increased the menu of the cafeteria drastically.

Steve Jobs’ dream of a futuristic new workspace will be the perfect environment to successfully keep the company as the epicenter of technology in the Silicon Valley.

It happened in 2007. The first iPhone (the collage, created with Apple’s iWork app Keynote, shows this device, the so-called iPhone 2G) was released and today it generates 56% of the company’s revenues (101,991M$ of 182,795M$ total net sales). I’m sure that we wouldn’t see the spaceship if Apple would only offer fashionable products instead of bringing consistent innovative iterations of hardware and software products as well as powerful services.

In 2016 Apple will move into the next architectonic level.
It will be exciting to see what the next level of devices and operating systems will be.

Sad to say that the unforgettable Steve Jobs will not see his spaceship.

Summary …

Readers of my blog already know that I like to summarize information by visualizing it woth a mind map. So here is the map about Apple’s spaceship.

2015/01/img_3858.png

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

Waiting for the spaceship to land.

Related links …

About the iPhone

About the iPad

About innovation

The hidden price

Thanks for dropping by.








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