March 9, 2015

10 03 2015

An Apple event without highlights except the re-engineered MacBook.

My summary of the event regarding the new mobile family member, aka Apple Watch:

Desperate efforts to convince people that they need a smart watch.

My daughter son (I don’t have a daughter) forgot his key, called me on my Apple Watch and I opened the garage door for him via my brand new iThing. That’s what we learned this evening. I hope that my garage door will never be opened by John Doe or Mr. A.N. Onymus. 

Maybe I’m too old to see the benefits of this or other features. The reason can be that I’m not a stressed CEO who isn’t able to personally organize the relevant daily stream of bits.

By the way, the Microsoft Band is a suitable and cheap way to prepare for the next half-marathon in Africa.

More about the watch from an Apple fan who sometimes is Thinking differently.

To understand all this I recommend to have a look into the Apple Live Event Mar 9, 2015.

Thanks for now.

UI and UX

6 03 2015

Not all readers are familiar with all the abbreviations used in the IT world.

So, UI means the User Interface and describes the layout of an app seen by a user. Developers should follow some standards published by Apple in The iOS Human Interface Guidelines (see ‘Related links …’).

UX means the User Experience and describes what users feel when they use an app or a device the first time and extensively later on. The impression must be positive to keep the app on the device for further usage resp. win a loyal customer.


Both UI and UX are in some way subjective criteria but essential for generating acceptance and loyalty.

Steve Jobs told us on the WWDC in 1997 …

You‘ve got to start with the customer experience and work back toward the technology – not the other way around.

Designers play an essential role in the development of successful products. It’s Sir Jonathan Ive (lead designer of MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and iOS 7/8) who is responsible for design at Apple, Inc.

Sir Jonathan tells us …

Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.

Related links …

Apple’s Human Interface Guidelines

Designed by Apple in California

Two examples for perfectness …

iThoughts (mind mapping tool)

Compass (Apple’s built-in iPhone app)

Thanks for visiting iNotes4You.

Go green

4 03 2015

Tens of thousands of data centers (509,147 according to Emerson Network Power, 2011) that now exist support the overall explosion of digital information. Stupendous amounts of data are set in motion each day with an innocuous click or tap.

On the annual shareholder meeting in 2014 Tim Cook talked about climate change deniers:

If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.

To say it with William Shakespeare:

Well roared, Lion.

On February 23, 2015 the company Apple announced a €1.7 billion plan to build and operate two data centres in Europe.

The new facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for customers across Europe.

They will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data center.

More about Apple’s environmental initiatives 

The Hidden Price

Thanks for dropping by.

Gross and Net

27 02 2015

Gross refers to the total and Net refers to the part of the total that really matters. The stats show what you can take home when buying one of these little crazy machines, aka smartphones.


The available memory for your photos, videos, and other stuff is reduced by the operating system of your device (most likely it’s Apple’s iOS or Google’s Android).

Important …

Keep an eye on your own memory, aka brain, and I do not mean the capacity which is as hard to increase as the memory of an iThing. Steve Jobs once told us …

I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. … .

To find it out, the usage of a device isn’t stringently required but it can help.

Summary …

There is no need to waste space.
It’s the pure and simple software design and the fact that Apple develops both, hard- and software, which gives you a fast running operating system not taking too much away from what you bought.

Related links …

Take advantage of your iThing

Power on your brain

About you and your device

Two running systems

Thanks for visiting iNotes4You.

Tim Cook in Germany

26 02 2015


Designed in California and Made in Germany


The next business level

Tim Cook visited Germany and met Chancellor Angela Merkel during his Berlin visit to talk about security and privacy.

He also visited the city of Gersthofen near Augsburg where the glass for Apple’s new Campus 2 (Cupertino’s Spaceship, inspired by Steve Jobs) is produced by the German specialist SEELE. SEELE already delivered elements for the 5th Avenue New York Apple Store and many other stores in the USA, UK, China, and Germany.

Near to SEELE the Josef Gartner GmbH combines the glass with the metal frames and then ships it to Cupertino.

Germany is the mother of all mobile transportation prominently influenced by Karl Friedrich Benz, Gottlieb Daimler, and Ferdinand Porsche.

Is Apple really working on a car?

Some publishing media predict this.

Did Tim also visit Porsche’s HQ in Stuttgart in a secret mission?

Well, I don’t know it but he should go there because both companies and their early leaders have many things in common, the business strategy and some kind of DNA which is exemplary for a tremendous brand loyalty.

Related links …

Tim Cook about Privacy
Tim Cook
About Cupertino’s Spaceship

Thanks for visiting iNotes4You.

The 60th Birthday

24 02 2015

of a top influencer of our times, a philosopher, an entertainer, a visionary, a genius.

Steve Jobs
born February 24, 1955 in San Francisco, CA, USA
died October 5, 2011 in Palo Alto, CA, USA


About Steve’s most creative period

Steve Jobs’ Timeline 2000-2011

And here is what Tim Cook tweeted today

Tim Cook about Steve’s birthday

Thanks, Steve.

About a lucky man

16 02 2015

This is the story about a lucky man who did the right thing at the right time:

In 1985 Apple had a promotion called Test Drive where you could borrow a Mac for the weekend from your local computer reseller. At the same time they had a sales contest for reseller sales people. I had just finished my undergraduate degree (Animal Science/Microbiology) and needed to make some money for grad school, so I went to work for a local computer reseller in Ames, Iowa (I was always the computer guy in the lab).

At the end of the sales contest I got a letter from Apple (I knew it was legit because it was done on a yet to be shipped LaserWriter) saying that I’d won and was invited to Cupertino (my first trip to California).


There were other winners from other regions (but I sold the most) and I got to have dinner with Steve and Mike Murray (VP of Marketing). As a guy that had been playing with Apple II’s since 1978, it was more than a dream come true. I was 24 years old, having dinner with Steve Jobs. I personally understand the term “reality distortion field”. I also spent the week with other sales and marketing execs at Apple in interviews, a tour of the factory and meetings at headquarters.

Steve gave me the keys to a Porsche 944 and then about 3 months later, Apple called back to see if I would consider moving to California and work at headquarters. I stayed for 10 years. After my second sabbatical, I helped found a new networking and communications company called Packeteer as CEO, took it public in 1999 and retired in 2002 at 41.

Lots of people can rightfully say that Steve Jobs changed their life.
(Source technologizer com)

… and me too after reading Steve’s commencement address at Stanford University and learning more about his life, his beliefs, and the company’s DNA which is still visible.

Summary …

That’s life.

Related links …

Apple and Porsche

About Steve Jobs

Apple’s Sponsoring


Thanks for visiting iNotes4You.


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