Tim Cook about privacy

26 03 2015

An open letter from Tim Cook, CEO at Apple Inc. since August 24, 2011, regarding Apple products, services and beliefs …

At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.

Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay.

And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.
We believe in telling you up front exactly what’s going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it’s to provide you with a better user experience.

We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why. We’re going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.

A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.

But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy. Our business model is very straightforward: We sell great products.

We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you.


Our software and services are designed to make our devices better. Plain and simple.

One very small part of our business does serve advertisers, and that’s iAd. We built an advertising network because some app developers depend on that business model, and we want to support them as well as a free iTunes Radio service. iAd sticks to the same privacy policy that applies to every other Apple product. It doesn’t get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.

Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.

Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn’t come easy. That’s why we have and always will work as hard as we can to earn and keep it.

September 2014

Thanks for a remarkable statement.

Summary …

I cannot validate any of Tim’s statements. It needs technicians to look at the details. But what I know is that there is no evidence to not trust in Tim’s announcement.

Related links …

Tim Cook, the job after Jobs

2-Step Verification

Apple and the NSA

Thanks for dropping by.

More than dissensions

16 03 2015

If I look back on 2 years of social networking, Androids and others often attacked me without any good reason. This let me quit my job as a moderator in an Apple related community and let me stop replying to any comments made by trolls or others. If they appear in my profile stream or in the comment section of my community posts, I simply delete them and block the guys who definitely show personality traits that fall in the so-called Dark Triad.


The worrisome result of scientific researches about fanboyism is described in an article of Chris Mooney on SLATE com. You will find the results in my blogpost Fanboyism.

Even though a G+ membership is free, you sometimes have to pay a price for holding an opinion regarding mobile devices, admiring Apple and its leaders, and publishing all this on the internet. And sometimes it’s a heavy price if you are a German and faced with more than 90 year old resentments, even if you are born after the end of the NAZI terror regime.

But …

there are no evil forces standing behind my profile picture.

It’s just me, an open-minded old man, engaged in social networking and sometimes telling others his very personal and subjective opinion.

What’s wrong with that?

With my engagement here on G+ I just want to connect to people all over the world regardless of color, religion, age, sex, and political orientation as long as etiquettes are maintained.

Related links …

More about fanboys and a disease of our times which should receive attention …


I had a dream

Thanks to all of you for reading, staying cool, being open-minded, and following some principles of respectful interaction between humans.

March 9, 2015

10 03 2015

An Apple event without highlights except the re-engineered MacBook.

My summary of the event regarding the new mobile family member, aka Apple Watch:

Desperate efforts to convince people that they need a smart watch.

My daughter son (I don’t have a daughter) forgot his key, called me on my Apple Watch and I opened the garage door for him via my brand new iThing. That’s what we learned this evening. I hope that my garage door will never be opened by John Doe or Mr. A.N. Onymus. 

Maybe I’m too old to see the benefits of this or other features. The reason can be that I’m not a stressed CEO who isn’t able to personally organize the relevant daily stream of bits.

By the way, the Microsoft Band is a suitable and cheap way to prepare for the next half-marathon in Africa.

More about the watch from an Apple fan who sometimes is Thinking differently.

To understand all this I recommend to have a look into the Apple Live Event Mar 9, 2015.

Thanks for now.

UI and UX

6 03 2015

Not all readers are familiar with all the abbreviations used in the IT world.

So, UI means the User Interface and describes the layout of an app seen by a user. Developers should follow some standards published by Apple in The iOS Human Interface Guidelines (see ‘Related links …’).

UX means the User Experience and describes what users feel when they use an app or a device the first time and extensively later on. The impression must be positive to keep the app on the device for further usage resp. win a loyal customer.


Both UI and UX are in some way subjective criteria but essential for generating acceptance and loyalty.

Steve Jobs told us on the WWDC in 1997 …

You‘ve got to start with the customer experience and work back toward the technology – not the other way around.

Designers play an essential role in the development of successful products. It’s Sir Jonathan Ive (lead designer of MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and iOS 7/8) who is responsible for design at Apple, Inc.

Sir Jonathan tells us …

Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.

Related links …

Apple’s Human Interface Guidelines

Designed by Apple in California

Two examples for perfectness …

iThoughts (mind mapping tool)

Compass (Apple’s built-in iPhone app)

Thanks for visiting iNotes4You.

Go green

4 03 2015

Tens of thousands of data centers (509,147 according to Emerson Network Power, 2011) that now exist support the overall explosion of digital information. Stupendous amounts of data are set in motion each day with an innocuous click or tap.

On the annual shareholder meeting in 2014 Tim Cook talked about climate change deniers:

If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.

To say it with William Shakespeare:

Well roared, Lion.

On February 23, 2015 the company Apple announced a €1.7 billion plan to build and operate two data centres in Europe.

The new facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for customers across Europe.

They will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data center.

More about Apple’s environmental initiatives 

The Hidden Price

Thanks for dropping by.

Tim Cook in Germany

26 02 2015


Designed in California and Made in Germany


The next business level

Tim Cook visited Germany and met Chancellor Angela Merkel during his Berlin visit to talk about security and privacy.

He also visited the city of Gersthofen near Augsburg where the glass for Apple’s new Campus 2 (Cupertino’s Spaceship, inspired by Steve Jobs) is produced by the German specialist SEELE. SEELE already delivered elements for the 5th Avenue New York Apple Store and many other stores in the USA, UK, China, and Germany.

Near to SEELE the Josef Gartner GmbH combines the glass with the metal frames and then ships it to Cupertino.

Germany is the mother of all mobile transportation prominently influenced by Karl Friedrich Benz, Gottlieb Daimler, and Ferdinand Porsche.

Is Apple really working on a car?

Some publishing media predict this.

Did Tim also visit Porsche’s HQ in Stuttgart in a secret mission?

Well, I don’t know it but he should go there because both companies and their early leaders have many things in common, the business strategy and some kind of DNA which is exemplary for a tremendous brand loyalty.

Related links …

Tim Cook about Privacy
Tim Cook
About Cupertino’s Spaceship

Thanks for visiting iNotes4You.

The 60th Birthday

24 02 2015

of a top influencer of our times, a philosopher, an entertainer, a visionary, a genius.

Steve Jobs
born February 24, 1955 in San Francisco, CA, USA
died October 5, 2011 in Palo Alto, CA, USA


About Steve’s most creative period

Steve Jobs’ Timeline 2000-2011

And here is what Tim Cook tweeted today

Tim Cook about Steve’s birthday

Thanks, Steve.


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