The iPhone Company

16 11 2015

The registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Apple’s SEC filing for the fiscal year 2015 shows that 66% of the net sales are generated by the iPhone, an increase of 52% compared to 2014. Thanks for reporting, Luca.

Stats about Apple are always the starting point for peerless lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.
Different to many other competitors, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.

Statements like

Apple’s brand is just overwhelming here.

It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.

(Eiji Mori, a Tokyo-based analyst at BCN Inc.)

always incite platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Fandroids read those lines.

Everybody is entitled to make his decision up to his requirements but also must be able to retrieve reliable data about companies when it comes to assessments or any financial engagement.

The SEC …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by other countries (even Germany, the country which is well-known for it’s very special and complex legislation not really understood by normal people). The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission). 
The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.


To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.

This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

Numbers …

In Apple’s SEC 10-K filings (Annual financial statement) you will find the most important numbers, the unit sales of the iPhone. This device still is the product that boosts the company’s success.
With Apple’s spreadsheet app Numbers (part of iWork) I put these numbers into a table and used ‘Create chart’ from the context menu to create the bar graph. In a last step I inserted some images from the camera roll and added text fields to explain it all.


iWork for iOS is an example for the added value Apple gives its customers when buying a mobile device like an iPhone or an iPad. It’s free and the company justifies this decision simply with an improvement of the user experience. It’s just one example for a sophisticated strategy to delight customers.

More …

About Statistics

Source …

Apple Form 10K 2015

Thanks for dropping by.

Apple Campus 2

13 11 2015

Construction Update by the City of Cupertino

The actual HQ of Apple Inc. is located in Cupertino, California, USA. With the return of Steve Jobs to Apple in 1997 many changes were made to the campus. The actual HQ is located in Cupertino, California, USA. With the return of Steve Jobs to Apple in 1997 changes were made to the campus. Tradition has it that Steve also increased the menu of the cafeteria drastically. But that didn’t help. A machine requires oiling and creativity requires space. 

We need a new Campus

Apple Inc. CEO Steve Jobs presented his proposal for a new Apple Campus to the Cupertino City Council. Unsurprisingly it looked like the ultimate mobile device, a spaceship. His presentation was recorded Tuesday, June 7, 2011 at the Cupertino Community Hall.

Schedule …

Q4 2013 – Q4 2014 Street Utilities

Q4 2013 – Q1 2015 Demolition

Q2 2014 – Q2 2015 Earthwork

Q2 2014 – Q4 2016 Building Construction

The City of Cupertino updated its website with a new photo of the campus (link below).

Some facts …

An amazing concept which perfectly fits into the environmental initiatives which most important area was making the data centers in Maiden, Pineville, Reno, and Newark green.

If you’re looking for more facts, feel free to download the mind map from my BOX account

DOCX file

PDF file

and see this

Bird’s-eye view as of Nov 2015


Construction Update

We need a new campus

Thanks for reading.

iMessages from Albert

6 10 2015

About product philosophy

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”

About iOS

“Everything should be made as simple as possible, but not simpler.”

About innovation

“The secret to creativity is knowing how to hide your sources.”

About SEC filings

“Not everything that counts can be counted, and not everything that can be counted counts.”



Quotes taken from Albert Einstein.

Post created by an open-minded Apple fanboy user.

Thanks for dropping by.

When government comes knocking

10 09 2015

Some statements regarding privacy taken from Tim Cook’s open letter in Sep 2014 …

At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.
Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay.
And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.


A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy. Our business model is very straightforward:
We (just) sell great products.
We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t monetize the information you store on your iPhone or in iCloud. 

Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.


See the EFF results about privacy compliance of big companies here

Who has your back

More facts …
Life’s a bit more complicated than many people think. It’s unfair to only accuse a company or single people without knowing the facts behind an issue. Today hackers have to use sophisticated algorithms and strategies to open a door. To say “It’s your fault” is easy, to substantiate this is most often difficult and affords a close view on the things. What we learned from most of the issues in which private data were leaked is that in 95% the users themselves didn’t follow well-known security advices. 
Here are some good reads about hacked iCloud accounts:

Zdziarski’s Blog


Related …

Apple and the NSA

2-Step Verification

Thanks for dropping by.


3 09 2015

You remember TSOP, The Sound of Philadelphia? It was a hit single by MFSB (Mother, Father, Sister, Brother) featuring The Three Degrees from the album ‘Love is the Message’ released in 1974. ‘Sweet Philly’ was a feeling of being alive and so was the mood of entrepreneurs in Silicon Valley.

TMOSV is The Mood of Silicon Valley best represented by the young entrepreneur Steve Jobs, riding a 1966 BMW R60/2 motorcycle.

27 years old, longish hair, often wearing Adidas sneakers, and no black turtleneck pullover, Steve looks like he’s having the time of his life when riding an old fashioned two-wheel mobile device with some outstanding properties, design and durability. Together with his beloved Porsche Design Watch these two mobiles seemed to be templates for his own ideas.

High Tech, High Risk, and High Life

in Silicon Valley.

But wait …

I feel fondly for all riders of BMW R60/2s but what you see in the image doesn’t look like Steve ever could be a role model (while riding his beloved horse). This mobile device unconditionally needs these accessories:

  • A fullface or flip-front helmet with chin strap cinched
  • A true, padded motorcycle riding jacket
  • Long pants or, better yet, armored riding pants
  • Over-the-ankle boots because the ankle has many delicate bones
  • Full-fingered riding gloves

Well, in 1966 the world (and Steve) didn’t even know anything about a smartphone or an Apple Watch. But today I strongly recommend not to use any of Apple’s mobiles while riding your iron horse.

Keep it in mind.
Your family needs you.

More about a modern source of death …

iOS in the car

Thanks for stopping by.

Apple – IBM – CISCO

2 09 2015

Continuously more Ss in SWOT

Here is a revamped version of Apple’s SWOT Analysis including some groundbreaking decisions and engagements including the announcement of the Apple and Cisco Partnership on August 31, 2015.

The deal with China Mobile, iOS in the car, engagement in mobile payment systems with Apple Pay, development of disrupting technologies based on wearables, the partnership with IBM and CISCO are essential parts of the strategy powered by Tim Cook and his excellent staff.

Strategic Partnerships …

In 2014 Apple and IBM announced an exclusive partnership aiming to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change.
Cisco’s CEO Chuck Robbins about the deal:

I’m thrilled about our new partnership we announced today with Apple. We are coming together to optimize Cisco networks for iOS devices and apps, integrating iPhones with Cisco environments and providing unique collaboration capabilities on iPhones and iPads. Together, we will enable mobile apps and experiences that deliver the quality and experience we need while meeting enterprise requirements for management and security.

Summary …

After Steve Jobs’ death many publishing media rumored that Apple’s power of innovation would be over. The contrary is the case and the tech visionary Steve Jobs the business visionary Tim Cook took control.

Companies that continually create value over the long term – meaning decades or more, learn how to ingrain the ability into their corporate makeup; it becomes part of their culture and DNA. They create value, jobs, and growth because of their ability to institutionalize innovation.

(Andrew Taylor, Boston Consulting Group)

About the map …

A SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in a business venture. It’s used in any decision-making situation when a desired end-state has been defined. 

SWOTs may look completely different if created from external or involved people.

The changes I made after March 2015:

1 New Partnership Apple – CISCO

2 New Customer demographic

3 New Apple car technology

4 T->O Online music market

Related links …

Apple – IBM Partnership

Apple – CISCO Partnership

CISCO – Apple Partnership

Thanks for paying attention.

Taking the lead

29 08 2015

German car manufacturers don’t want Google or Apple to build up the future of 4-wheel mobility up to their own preferences.

Apple is rumored to build a car (or more likely to develop car technology for autonomous driving). Google already tested autonomous driving with the ugliest looking car I’ve ever seen.  
Germany is still the epicenter of car technology and all leading manufacturers are ready for the start of production of nice-looking cars to seamlessly bring you from A to B. 

It needs more than just some innovative ideas to bring a car successfully on the road. No chance for newcomers to overtake established car manufacturers with experiences made in more than a century. 


Country-specific regulations, complex supply chains, sophisticated production engineering, crash testing, spare parts supply over decades, widespread sales and maintenance networks etc will make it a quite expensive adventure to get out of a minor role in the market of 4-wheel mobiles. History shows us that all attempts ended in a niche or a financial disaster. Cobbler, stick to your trade!

So if you’ve got your eye on a new Audi, BMW, Mercedes, VW, or the ultimate 4-wheel device (a Porsche), go ahead and pull the trigger. You won’t see an iCar or an aCar within the next decades. It’s like waiting for Samuel Beckett’s Godot.


About the technology

Audi piloted driving

It’s not likely

Money talks

Think before you drive.

Don’t use your iThing in 4-wheel mobiles.


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