Teamwork

25 01 2015

Apple is working hard on using Sapphire glass for the iPhone’s touch screen.

GT Advanced Technology, in a partnership with Apple since 2013, tried to increase capacities and reduce costs with the application of an Ion Accelerator, a smaller brother of a gigantic machine, working in Switzerland at CERN, deep in the earth. It’s the largest particle physics laboratory in the world.

CERN has accelerators for the smallest particles physicists ever discovered. Established in 1954 near Geneva, CERN operates a Large Hadron Collider located 100 m under the Earth’s surface and using a 27 km circular tunnel to let small objects fly nearly with the speed of light.

What the heck is the connection between GT Advanced, CERN, and Apple?

Well, here is the story …

The World Wide Web began as a CERN project called ENQUIRE, initiated by Sir Tim Berners-Lee in 1989. Berners-Lee, a British scientist working at CERN, used a NeXT computer as the first web server in history.
The image shows this computer with the important sticker ‘Do not power down.’.

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NeXT?
You heard about this company?

Well, the NeXT Computer was a computer developed, manufactured, and sold by NeXT Inc., Fremont, California, a company founded by Steve Jobs and several other veterans of the Macintosh and Lisa teams, from 1988 until 1990. It ran the Mach- and BSD-derived, Unix-based NeXTSTEP operating system, with a unique GUI using a Display PostScript-based back end. The motherboard is square and fit into one of four identical slots in the enclosure. The NeXT Computer enclosure consisted of a 1-foot (305 mm) die-cast magnesium cube-shaped, black case, which led to the machine being informally referred to as “The Cube”. It cost $6,500.

So connecting the dots in this case means to connect communication between scientists at CERN, Steve Jobs NeXT computer, the atom smasher in Switzerland, and the far smaller brother in Mesa, Arizona, at GT Advanced Inc. which hopefully delivers Sapphire glass touch screens for future iPhones.

This all is a shining example of human teamwork and a message to all the fanboys of both sides, Google and Apple, to always keep in mind that nobody can claim to be the only one inventing things. Invention and innovation is always closely connected with a long history of preceding scintillations. It’s the task of businesses like Apple or others to use the results of research activities for developing products which delight people and enrich their lives.

The GT Advanced Technology story …

I wrote this article in September 2013 not knowing what happened with GTAT. So here is the story beginning in October 2013.

TUAW Oct 10, 2014

Re/Code is reporting that GT Advanced Technologies, the company Apple tapped to begin looking into making device screens from synthetic sapphire, is requesting court permission to close its plant in Arizona.
This comes days after the surprise announcement that GT had filed for Chapter 11 bankruptcy protection. In its filing, GT noted that it had not been able to meet certain manufacturing operation and quality control metrics, causing Apple to withhold a US$139 million loan installment coming due in October.
A total of $578 million had been floated by Apple to help GT build the new plant, and the stalled payment put the company into a untenable financial situation.
Apple spokespersons have reiterated that the company will do all it can to save jobs in Arizona. Whether this means Apple will bail out GT or even purchase the plant itself is unknown.

Related links …

Reducing Costs of Sapphire Glass

Going Apple

Thanks for surfing by.





About Privacy

18 01 2015

If you are an Apple fan and can’t take a joke just skip this post and accept my sincere apology.

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In reality you can be sure that Apple takes care of your privacy.

About  Pay …

If you are not familiar with Apple’s payment system, here is what the company publishes on

This is what Apple publishes on its website …

Your wallet.
Without the wallet.
Paying in stores or within apps has never been easier. Gone are the days of searching for your wallet. The wasted moments finding the right card. Now payments happen with a single touch.

Apple Pay will change how you pay with breakthrough contactless payment technology and unique security features built right into the devices you have with you every day. So you can use your iPhone, Apple Watch, or iPad to pay in a simple, secure, and private way.

Related links …

Security Made by Apple

Tim Cook about Privacy

Apple Pay with iPhone 6

Thanks for being sympathetic.





Innovation takes time

17 12 2014

The mobile market is fiercely competitive. Customers expect ongoing innovation and many of the captious critics do not accept that real innovation takes time.

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In some way innovating today seems to be like car racing. There is a free practice, a qualifying, and the final showdown, aka race.
Some Asian companies are #1 in the qualifying but a well-known wisdom saying teaches us

to finish first you have to finish first
… your products!

Customers don’t like three iterations of a wearable device within one year.
I’m talking about the Samsung Galaxy Gear watch.

Innovation can be seen as added value given to every iteration of already existing products.

So

Don’t upset the Apple car!

It’s running steadily towards the chequered flag of the Grand Prix of Mobiles. Long-distance races are won by sophisticated technology based on simplicity.

Related links …

About Innovation

Thanks for surfing by.





Apple’s Sponsoring

11 12 2014

Steve Jobs was into Porsche. Folklore tells how Steve wanted the first Mac to look like the Porsche 928 he was driving. There is also the legend of how Steve gave examples of his favourite Porsche Design watch away, to those he thought could recognize good design when they saw it.

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The love of Steve Jobs for German cars and motorcycles is well known. In the lobby of the building Bandley 3 in Cupertino, where he worked the Macintosh team, Steve had installed a BMW motorcycle , because it was the inspiration for its designers.
As the ’90s onwards guide him exclusively Mercedes, a young Jobs was a real fan of Porsche. In 1984 he gave a best seller of Macintosh in the United States while four years earlier, in 1980, sponsored a Porsche 935 K3 Apple Computer participated in the 24 Hours of Le Mans and managed by the American Dick Barbour Racing Team.

Dick Barbour Racing has been a magnet for some of the world’s best and most popular drivers including Brian Redman, Rolf Stommelen, John Fitzpatrick, Paul Newman, Rick Mears and Johnny Rutherford. Foremost Dick Barbour’s long lists of accomplishments are his team’s 3 consecutive overall or class wins at the 24 Hours of Le Mans and 12 Hours of Sebring.

Related links …

About some similarities between Steve Jobs and Ferdinand Porsche and both companies …

Going Apple

Apple and Porsche

Thanks for stopping by.





iParking

4 12 2014

This blogpost is about an admired German car and the invention of intelligent parking by Apple.

Software engineer Randy Adams worked at NeXT before heading to Adobe, where he co-created Acrobat, and the PDF. At that time, he and Jobs both ran Porsche 911s. To avoid car-door dings, they parked near each other, taking up three parking spaces between them.

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One day, Steve rushed over to Randy’s cubicle and told him they had to move the cars.

Randy, we have to hide the Porsches. Ross Perot is coming by and thinking of investing in the company, and we don’t want him to think we have a lot of money.

They moved the cars around to the back of NeXT’s offices in Palo Alto. Perot invested $20 million in the company in 1987 and took a seat on the board.

Thanks for dropping by.





Out of the Box

20 11 2014

Apple’s packaging is brilliant and a lesson for packaging design. The boxes are about as small as they can get and all the parts are very thoughfully placed and pieced together in the box in the most efficent and space-saving way possible.

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Apple’s products and packaging is mass produced. The company sells millions of products but even though they are mass produced they don’t look like packaging just needed to protect a product on its way to customers. You feel like you’re holding a quality product, hand-made for you even when you open the box. If you take out an iPhone or an iPad the packaging then seems to be the perfect lid line of your purchase.

Unboxing …

Unboxing is the unpacking of new products, especially high tech consumer products. The product’s owner captures the process on video and later uploads it to the web. No wonder the phenomenon’s principal exponent, Andru Edwards – chief executive of the specialist, Seattle-based website unboxing.com – calls it geek porn.

Indeed, his website’s dedicated unboxing video channel, Unboxing Live!, boasts the tagline “Vicarious thrills from opening new gear.” (“It’s similar to an experience you’d have in a strip club,” Edwards said. “It’s stuff that you’re lusting over – you can’t have it, but you want it.”)

See an example of a fanboy who just got his brand new iPhone 5S Gold from an Apple Store in St. Louis. The video was published on September 20, 2013 and had about 2.5 million views until September 2014.

(3:33 min)

Some consider the popularity of this practice is due to the ability of showing the product exactly for what it is without any adulteration advertises usually make around the product. Being able to see what you are getting can contribute to the decisional process. So unboxing is a very special kind of advertisement done by many fanboys each time a new Apple product comes to life.

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Martin Lindstrom, author of Buyology, How Everything We Believe About Why We Buy Is Wrong, is an expert in neuro-marketing, “where science and marketing meet”. He claims the unboxing phenomenon is a result of so-called mirror neurons.
“Mirror neurons mean, in principle, that when I observe other people doing things, I feel that I am doing the same,” he explains. “When I scratch my head, and you watch me doing it, the same regions in your brain will be activated as would be if you were actually scratching your head.”

Buyology: Truth and Lies About Why We Buy (published October 2008)
is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy.

Apple’s packaging …

Apple’s classic packaging design makes it the unboxing market leader, but Lindstrom cautions against crediting the company with originating the trend. “Let’s not be fooled here – the concept of the portable player came from the Walkman, and the MP3 player was around for six years before the iPod arrived. The iPod wheel was invented by Bang and Olufsen in 1986, but it forgot to put a patent on it.

“Apple adapts a message very cleverly, about five minutes before it breaks through, and I have great respect for that. They’ve done it with packaging design, too, but in Japan you could have seen beautiful concept packaging design as long ago as the Seventies. It also appeared in the fashion and perfume industries long before Apple went into it.”

Apple and its rivals have made unboxing a mainstream pursuit, but they’ll have to be careful: if too many of us discover that we can just stay in and watch a video, will we still bother to buy the company’s beautiful gadgets?

The environment ….

Since 2008 Apple publishes environmental reports for all its products. Is there any competitor doing so? No, and sorry for the dig at Samsung.

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Smaller packaging means smarter packing.
Making thinner, lighter, and more material-efficient products not only reduces their carbon footprint and conserves resources, but also helps reduce greenhouse gas emissions produced during transportation. Apple ships more and more products per trip, and the savings is adding up. Along with designing the iPhone 5s box to be 41 percent smaller in volume than the first iPhone box, Apple also redesigned the iMac packaging. The slanted shape of the iMac box makes it easier to stack more on each shipping pallet. So more products can be shipped in one trip, resulting in fewer emissions.

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60 % more iPhone 5s boxes in each airline shipping container saves one 747 flight for every 416,667 units Apple ships.

Climate change …

Optimizing the packaging is one side of the coin. The product itself plays the more essential role in the fight against pollution of any kind.

There are still climate change deniers.
This is what Tim Cook told them at the annual shareholder meeting 2014 in Cupertino:

If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock.

Greenhouse gas emissions have an impact on the planet’s balance of land, ocean, and air temperature. Most of Apple’s corporate greenhouse gas emissions come from the production, transport, use, and recycling of its products.

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Apple seeks to minimize greenhouse gas emissions by setting stringent design-related goals for material and energy efficiency. The charts (source Apple) above provide the estimated greenhouse gas emissions for the iPhone 3G and the 5S over its life cycle. Apple put the focus on reducing emissions during customer use which usually is a quite long time of 3 years according to Apple.

Summary …

No one spends more time with an Apple product than an Apple customer. By minimizing or outright eliminating many harmful toxins, Apple ensures that each product is safe to use, year after year. Power cords are PVC- and phthalate-free, touch screens are arsenic-free, cases and enclosures are BFR-free. No other company does more to keep its products free of so many toxins like Apple and the company does it already since decades.

So it’s not only better for the people who use the products but also better for the people who make them and better for the environment.

Related links …

Publications on Apple’s website …

Apple’s Environmental Responsibility

Articles on iNotes4You’s blog …

The Hidden Price

Apple’s Supplier Responsibility

About the iPhone

About the iPad

Thanks for visiting iNotes4You.





About the iPad

8 10 2014

People once marveled at the interactive tablets carried around by characters in Gene Roddenberry’s Star Trek, or the touch screens in Spielberg’s Minority Report – dream futures that have become reality.
In 1983 Apple co-founder Steve Jobs stated that his ultimate ambition was

“to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes…”.

That vision would take him 27 years to realize. With the launch of the iPad in 2010 Apple’s engineers again demonstrated their formidable skills.

A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology.

Within a few years the early idea of Steve Jobs hit the computer industry to the core and the list of MUST-HAVE-Devices was complemented by a tablet and analysts started talking about the Post-PC-Era.

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With the release of the iPad, mobile devices reached a new quality because of it’s screen size and the possibility to operate them just with the fingers, without any peripherals. They initiated a shift in paradigm of teaching and learning as well and from that time ‘people could hold the internet in their hands‘.

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Historically the term first originated when Apple‘s founder Steve Jobs discussed the future of personal computing during an interview alongside Bill Gates at the fifth All Things Digital conference in 2007. At that time he described

“a category of devices that aren’t as general purpose, that are really more focused on specific functions, whether they’re phones or iPods or Zunes or what have you. And I think that category of devices is going to continue to be very innovative and we’re going to see lots of them,”

Jobs said.

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Apple’s been kicking around the idea of a tablet since at least 1983. From real, physical prototypes to out-there ideas such as the Knowledge Navigator – the company has, somewhat unsurprisingly, seen fit to investigate the possibility for almost as long as it’s been around. For one reason or another, though, they’ve never actually produced a device which saw the light of retail day (besides the Newton). Perhaps that’s part of the fascination that Apple fans have with the product a it’s been rumored so long, and seemed on the verge of actual arrival so many times that it’s become a Holy Grail of sorts for the tech community.

Optimizing the workflow …

On the go, in the air, simply everywhere an iPad may help to optimize workflows in all areas of our lives. Apple published tons of information about the application of it’s jack-of-all-trades. You can find some interesting documents when you open the iBooks app and search for ‘ipad at work’.

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In 2011 the Federal Aviation Administration approved the iPad for in-cockpit use and many airlines, starting with Alaska Airlines, began to optimize their pilots workflow.

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At United for example, the iPad became standard equipment on the flight deck, providing pilots with one-touch access to charts, maps, and other crucial navigation tools.

In a business where extra weight translates directly into extra costs, choosing iPad means fewer pounds on every route United flies—not to mention less baggage for United pilots to lug through the airport.

“A pilot’s flight bag weighs about 45 pounds,” says Captain David Sambrano, who has flown United planes for 22 years. “With iPad, we get rid of that big 45-pound bag. Being able to take all those books and charts and bring it down to about a pound and a half is incredible.”

Eliminating all that paper translates into serious savings, says Captain Joe Burns, Managing Director of Technology and Flight Test, another 20-year United veteran. “With iPad we’re able to save 16 million sheets of paper a year. Just removing the weight of that paper works out to 326,000 gallons of fuel saved per year.”

But replacing traditional flight charts with electronic documents on iPad does more than merely lighten the load. It also helps United pilots pinpoint essential flight information the moment they need it.

“In the past we’d have to pull a binder out, find the airport and the approach code, pull the paper out, clip it onto a chart holder somewhere, then enter that data into the flight control computer on the aircraft,” Burns recalls. “We view iPad as a big safety and time saver.”

“The iPad display allows us to see the chart very clearly,” Sambrano adds, “and it’s readable in different types of lighting, which is extremely important. And you can get to that particular chart or that particular piece of information so quickly.”
(Source Apple)

iPad in education …

The iPad can be a transformative tool in education as it can house all resources (books, readings, video, audio), connects to the internet for doing research, provides a vehicle for maintaining communication, replaces ‘dead tree’ paper versions of resources and does it all in an easy to carry around, quick starting, and simple interface.

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Using an iPad in classrooms is a paradigm shift from didactic models of ‘Teaching’ to constructivist models of ‘Learning’. Technology has always been good that and that’s one reason schools began investing in computers in the 70s and 80s. But the iPad brought that engagement to a very personal level.

It’s because a touchscreen is much nearer to human activities than any other device or textbook could be.

What we do is mostly what we do with our hands. It’s our first approach to new things.

Creating artworks, modeling new devices or writing down all the ideas leading to the E=m c c equation on a sheet of paper while walking through the room and reflecting our thoughts is almost always done by hand.

Apple-IBM …

In July 2014 Apple published a press info about

Apple and IBM Forge Global Partnership to Transform Enterprise Mobility

What does this mean?

IT departments and tech purchasers will now enjoy

  • the reliability of IBM’s enterprise solutions on Apple’s platform
  • powerful mobile device management
  • tailored services and support
  • the most secure mobile operating system
  • easy to use devices with lots of new tailored business applications
  • an incredible lifetime cycle because of high build-quality and less fragmentation of the OS

Apple’s devices were already in use in many enterprises but now the footprint is institutionalized.

Some tidbits …

Call it innovation, evolution, improvement or whatever you like, the first iPad is quite different from the actual model, the iPad Air, if you take a look at the details.

1st Gen iPad Air
Power 25 Wh 32 Wh
Memory 256 MB 1000 MB
Display 132 ppi 264 ppi
Weight 730 g 478 g
Storage 16,32,64 16,32,64,128

The most impressive developments of Apple’s engineers are the Retina display and the 64-Bit-Processor which opens the door to high-performance software applications.

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Build-quality, performance, and the operating system show us what Steve Jobs had in mind when saying “to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes.”

Summary …

A shining example for disruptive technology developed by a company with a strong focus on high-quality products serving people and enriching their lives.

Related links …

iPad @ Universities

iPad @ School

iPad in education

iPad in cockpits

Thanks for dropping by.








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