Presentation with Keynote

28 08 2014

Apple offers it’s iWork suite with Keynote (presentations), Numbers (spreadsheets), and Pages (letters) for iOS and OSX for free since October 2013.

The iOS versions are perfectly adapted to touch screens and you won’t find the 80% features of Microsoft Office which private users don’t need. The concept of iWork follows Steve Jobs philosophy of focusing on essentials and saying NO to avoid excess.

Since starting my blog here on WordPress I use Apple’s Keynote for creating all the collages I need for my articles and for posting on social networks. To visualize information with Keynote is a quite funny job and lets you more intensively think about the topic you are working on.

An example …

To increase the security of an Apple account the company offers 2-Step Verification. Once activated it needs so-called ‘Trusted devices’ or a Recovery Key to manage your Apple ID.

Here is a presentation created with Keynote explaining the activation and usage of 2-Step Verification.

20140512-164607.jpg

Feel free to download this sample as PDF file or in the native file format of Keynote.

Application File format
Adobe Reader PDF
Apple Keynote KEY.ZIP

Once you created a presentation you can use it for posting it e.g. to Snapguide, the platform for publishing How Tos.

Some tidbits of Keynote …

It’s no question at all that Microsoft Office is a more powerful tool for professional tasks. Regarding presentations I think different. At the end if the day the outcome is a presentation focusing on essentials to not disrupt a straightforward view on the topic. This can be easily done with Keynote and there is no need to use Microsoft’s Powerpoint. Only the brain is able to support the creation of understandable visualized information.

Mask (crop) an image

20140512-161027.jpg

You cannot really crop an image inserted in a slide but you can hide unwanted portions of an image without modifying the image itself. Just double-tap the image. The mask controls appear. The default mask is the same size as your image. Use the controls to change which parts of the image are visible. Double-tap the image at any time to readjust its mask.

Opacity

20140512-160930.jpg

Tap an object, then tap Format Inspector (brush symbol top right). Tap Style Options, then tap Effects. Drag the Opacity slider.

Layer, group, and lock objects

You can layer text and objects to create the appearance of depth on a slide and then move items higher (forward) or lower (backward) in the stack.
You can group multiple objects so that you can move, resize, or rotate them as a single unit. To avoid inadvertently moving, modifying, or deleting an object, you can lock it.

You can group multiple objects and then move, resize, or rotate them as a single unit.
Just touch and hold an object, then with another finger, tap the other objects you want to select. Lift your fingers, then tap Group from the context menu.

Lines

You can customize the appearance of a line by changing its width (thickness), its color, or adding different endpoints to it – for example, an arrow, circle, or square. This is useful if you want to make a double-headed arrow, or if you want to create a decorative divider.
Drag the handles (the blue dots) to change the line length and rotation.
For curved lines, drag the green dot to change the arc.

Interactive Links

If you want to refer to external available information you can use Interactive Links which can be assigned to any object.

20140513-061401.jpg

Just tap an object, tap Tools, and then tap Presentation Tools. Use Interactive Links to add a slide, a webpage, or an email address. If you tap on the object while presenting the defined action will be executed.
For example, you are talking about iCloud and assign a link to Wikipedia to get some background information.

Animations

20140512-161124.jpg

To make your presentation more dynamic, you can animate the objects on a slide. For example, you can make text appear on the slide one bullet point at a time, or make an image of a ball bounce onto the slide.

Object animations are called build effects. Different build effects are available depending on whether the object is a text box, chart, table, shape, or image.
Moving an object onto a slide is building in. Moving an object off a slide is building out.

Music

To breathe life into a presentation about your last holiday assign soundtracks (music from your iTunes Library).

20140513-061748.jpg

For my readers not living in Thailand …

Asanee–Wasan (Thai: อัสนี-วสันต์ โชติกุล or Asanee + Wasan Chotikul) is a Thai rock band fronted by brothers Asanee “Pom” and Wasan “Toe” Chotikul. Among the band’s hits is a 1989 song that puts into verse the lengthy ceremonial name for Bangkok, “Krung Thep Mahanakhon” (“กรุงเทพมหานคร”). The elder brother, Asanee, is known for his guitar solos and his wild, “rock star” persona. His way of singing ballads is often described as broken-heart jiggo (jiggo is a Thai slang for bad boy, parody from Gigolo in English and Italian). The bespectacled Wasan is known for his sensitive songs and softer, gentler style. Their songs often include a hook chorus sung by female backing vocalists.

For sure an expendable annotation for Thais because they all know the Chotikuls.

Controlling a presentation using an iPhone

20140514-205038.jpg

Note, that it works not only with both devices connected to the same WiFi network but also with Bluetooth. Just activate BT on both devices and they will connect automatically. It’s also possible to connect more than one device to control the presentation.

Note
To enable remote control open a presentation, tap Tools, tap Presentation Tools, and than tap Allow Remote Control and activate Enable Remotes.

Some cons …

It’s not all roses and Apple surprisingly is not perfect. Here are some features not supported although it would be a ‘Nice to have’.

  • Missing layout enhancements

    Align selected objects (top, bottom, right, left)

    Evenly space selected objects
    The rulers faded in when tapping on an object don’t really help.

    Nudge selected objects along feint lines by using arrow controls
    This is the main problem within Keynote. Not only alcohol let your fingers act restively.

  • Reordering multiple slides
  • Copying multiple slides
  • Moving multiple slides to other presentations
  • Access to Safari within Keynote

My workflow …

Creating an image lets you again intensively think about your topic. So it’s worth to create own collages instead of just using images found in the internet.

First I collect some useful images, open Keynote and start creating a collage which hopefully can be helpful for readers. Using colors, connectors, text, and screenshots taken from my device breathe life into the collage.

If it’s ready I take a screenshot while in presenting mode and insert it into my blog post. That’s it.

The benefit is that you are always far away from any Copyright infringement valid for images you found in the internet. You can find more information in my blog post The Copyright.

File management …

Here are some notes how to ensure that files are securely stored and accessible for others.

  • Always generate a copy of your presentation
    Just tap and hold on a file until it jiggles, then tap on + to copy the file. So you are secure if you accidentally delete a presentation.
  • Turn on iCloud to sync files on all your devices
    Go to Settings – iCloud – Documents+Data and turn on Documents+Data. Make sure that Keynote is turned on.
    So you just need an iPhone to present your slides to an audience by connecting it to a beamer, a TV or any other HDMI capable device with Apple’s Digital AV Adapter.
  • Use WebDAV for additional backups
    If you tap on the Action control and select ‘Send a copy’ iWork offers WebDAV as an alternative place to store files. All your cloud storages supporting WebDAV can be configured to send a copy to that place. With this you have an additional copy of your file and you can use your preferred unique place for sharing files with others.

Using WebDAV is explained in a further blog post mentioned in the ‘Related links’ section.

Summary …

It’s worth using Apple’s Keynote for creating powerful presentations. With the help of an iPad you can do it everywhere and anytime just using your fingers, the main source of creativity.

Related links …

Presenting with iPad (1)

Presenting with iPad (2)

Non-Linear Presentation

Final Argument

Facts about iWork for iCloud

iWork to Airport

iWork and Sharing

WebDAV Basics

Thanks for flying with iNotes4You.





Tim Cook

24 08 2014

“The only thing that Steve cared about was creating great products. The company, the employees were only there to facilitate that goal,” said a former Apple employee. “Tim is much more worried about everything at the company.”

Four years after the iPad – the most recent of Jobs’s great trilogy of mobile products that began with the iPod in 2001, followed by the iPhone in 2007 and the iPad in 2010 – Apple’s product lineup has changed little. But meanwhile, the competition is much more challenging. Time goes by and the growth in smartphone sales is slowing, the iPhone is losing market share to competitors running Google’s Android operating system, and a new product category was initiated by Nike (btw, Tim wears a Nike fuelband), Google and others, the wearables. The iPad remains the dominant brand of tablet computers, but the overall surge in tablet sales is a waning moon in the Milky Way of mobile technology.

The arrival …

After graduating from Auburn University, Cook spent 12 years in IBM’s personal computer business, ultimately serving as the director of North American Fulfillment. Later, he served as chief operating officer (COO) of the computer reseller division of Intelligent Electronics and was Vice President (VP) for Corporate Materials at Compaq for six months.

Cook was asked by Steve Jobs to join Apple in 1998. In a commencement speech at his alma mater Auburn University, Cook said he decided to join Apple after meeting Jobs for the first time:

Any purely rational consideration of cost and benefits lined up in Compaq’s favor, and the people who knew me best advised me to stay at Compaq…
On that day in early 1998 I listened to my intuition, not the left side of my brain or for that matter even the people who knew me best… no more than five minutes into my initial interview with Steve, I wanted to throw caution and logic to the wind and join Apple. My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius, and to be on the executive team that could resurrect a great American company.

His first assignment was Senior Vice President (SVP) for worldwide operations. Cook closed factories and warehouses, replacing them with contract manufacturers, causing the company’s inventory to fall from months to days, following the ‘Just in time’ philosophy.

This was the key to Apple’s recovery.

Predicting demand and delivering product on time is crucial in the technology industry where new products could cannibalize existing offerings, yet Apple “routinely pulls off the miraculous: unveiling revolutionary products that have been kept completely secret until they magically appear on stage and in stores all over the world.”

Cook was credited with keeping costs under control, and combined with the company’s design and marketing savvy that allows them to charge premiums generating huge profits.

In January 2011, Apple’s Board of Directors approved a third medical leave of absence requested by Jobs. During that time, Cook was responsible for most of Apple’s day-to-day operations while Jobs still made the major decisions.

20140711-210259-75779181.jpg

After Jobs resigned as CEO and became chairman of the board, Cook was named CEO of Apple on August 24, 2011. On October 5, 2011 Steve Jobs died, one day after Apple’s Keynote on October 4. On that keynote iOS 5, iPhone 4S, Siri, and iCloud were announced.

Apple’s DNA …

People on stage are always seen as the one who impersonate Apple’s DNA, Steve Jobs, Sir Jonathan Ive, Craig Federighi, and others. But since 1998 another top influencer and friend of Steve built his career as a behind-the-scenes expert of operations. Subtle changes were stringently required and Tim now is pushing Apple to be more collaborative as it faces new challenges, particularly from Google and its Android mobile operating system. At the same time, he appears to be broadening the company’s legendary laser-like focus.

In a fascinating interview with Calcalist radio, the largest economic newspaper in Israel, Horace Dediu gives us a scintillating insight into how Apple works. Horace Dediu is a well-respected analyst who knows a thing or two about Apple.

“I studied their DNA,” Dediu explains. “But Apple cannot possibly be perceived as normal or average, but is analyzed as such. This is a company that breaks all categories, as based on the growth front and on the value or dynamic versus static. It just works differently. ”

Dediu posits that Apple uses the same strategy as an army. ”You have to look at Apple as adopted by the pattern of military activity,” said Dediu. ”The army has no obligation to produce profits, but it has a deep commitment to achieving goals. Everyone focused and training for a specific task, and then another mission.”

20140711-205900-75540221.jpg

Apple is no longer the underdog that Jobs rescued from the brink of bankruptcy. The company is the most valuable brand in the world, and the most profitable in the technology industry. Its profit for the fiscal year ended September 28 2013 was triple Google’s 2013 earnings and $9 billion more than its nearest competitor, Samsung Electronics. Disruptive technology initiated by a genius is just one side of a coin, the other side is an optimized worldwide operating infrastructure. So the credit belongs to both, the visionary and the businessman.

Tim Cook plays an essential role when looking at the company’s DNA. Here are his essential beliefs fully consistent with those of Steve Jobs and with an overall impact on the development of products and their advertisment.

Let Tim Cook talk …

Innovation
Some people see innovation as change, but we have never really seen it like that. It’s making things better. iOS 7 is a great example of that. It’s significantly better than 6 or any of those that came before it, and obviously significantly better than the other OS out there.

Mobile market
For smartphones, I think it’s even more a two-operating-system world today than it was before. Maybe that changes. Maybe it doesn’t, but that is the state of things today. I think that Android is more fragmented than ever and, as a result, when you look at things like customer satisfaction and usage, you see the gap between Android and iOS being huge.

There is a huge difference between market share of units and usage share. And it shouldn’t surprise anybody that it’s like that. Anybody that’s used both should not be surprised that that is the natural result. And that’s really important to us because we have never been about selling the most. We’re about selling the best and having the best experience and having the happiest customers.

Android’s market share
I don’t think of Android as one thing. Most people do. I mean, from a consumer point of view, if you look at what Amazon does with Android, forget the name Android for a minute. If you’re coming down from a different planet and you were going to name it, you wouldn’t name it the same thing as what another company does. If you compared that to what Samsung does, I’m not sure you would name that the same thing either.

The fragmentation
It’s a growing problem. It’s a compounding problem. And think about all these people that they’re leaving behind from a customer point of view. People do hold on. Most people hold on to their phones a couple of years. They enter a contract and honor that contract and then upgrade after that two-year period. So in essence, by the time they buy the phone, many of these operating systems are old. They’re not the latest ones by the time people buy. And so by the time they exit, they’re using an operating system that’s three or four years old. That would be like me right now having in my pocket iOS 3. I can’t imagine it.

Software and Hardware
We’re not looking for external validation of our strategy, but I think it does suggest that there’s a lot of copying, kind of, on the strategy, and that people have recognized that importance.

Now, we’re well beyond just the surface level of design of hardware and software. We’re deep in the guts. This week you saw the A7. You saw our new M chip. Well, these are only possible because many years ago we elected to start building our own silicon team, and now we have many, many people designing silicon.

And you saw us go to 64-bit. Well, why are we able to do that first? It’s because we’re at that level of being vertical. Does anybody—do these other three companies have silicon expertise? You can answer that. Maybe they have something that I’m not aware of, but in terms of the depth of it ….

You look at innovation like the iPhone’s camera and the detail that went into the camera. Most people hear the word camera, and they think of hardware. And hardware is really important to it, you know? With the stuff we did with the flash on this. But it’s software, and it’s the silicon—I mean, it’s everything.

So the way I think about Apple is that the magic of this place really comes up at its best when hardware, software, and services come together.

And it’s sort of the intersection of those things is where things get incredibly magical. So facilitating that to happen and getting the collaboration level for that to happen is the magic here.

And one of my proudest moments is when other people see that. They don’t know that they’re seeing that, and that’s also the beauty. They don’t have to do it. But look at these (gesturing to iPhones). These are perfect examples where the hardware and the software and the service begin to blend.
Excerpts (Businessweek, 2013-08-20)

See this mind map summarizing some essentials of Tim’s beliefs revealing Apple’s DNA.

20140711-205733-75453068.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts for iOS (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

Steve and Tim …

Tim Cook says he doesn’t ask What Would Jobs Do. He says that Steve told him before he died to never ask this question. Can there be more evidence that Steve totally trusted in Tim and his beliefs?

As time goes by …

Last year, Apple CEO Tim Cook spent a lot of time answering questions about how Apple would be different from what it was under Steve Jobs, and just how he would continue Jobs’s incredible legacy.

There are a lot of questions to answer. The Apple CEO finds himself defending the company’s tax policy, fighting a declining stock price, dealing with a number of antitrust issues and facing questions about just how Apple will stay ahead of always-intense competition.
And, of course, one thing hasn’t changed. Tech watchers still hang on Cook’s every word, and scrounge for any tidbits that might indicate just what phone, computer, TV or watch might be coming next from Cupertino.

The changes are larger than the numbers. For more than a decade, the company revolved around Jobs’s unique and mercurial talents. Cook, who is as measured and accessible as Jobs was volatile and intimidating, is more a manager than a visionary, and won’t be forgiven in the same way for ignoring shareholders or belittling subordinates. In short, he runs Apple more like most other companies.

One challenge facing Tim Cook is what Wall Street calls the law of large numbers: even a successful new product may barely move the needle for Apple, which generated $171 billion in revenue in the fiscal year ended last September. A flop could underscore that Apple’s product heydays are tied to the late Steve Jobs.

It was Steve’s job to say no. In many ways Tim is not as comfortable doing that.

I think Steve would have been saying yes to more things if he were still running the company. Steve was an intuitive decision maker, knowing what he liked and didn’t like immediately, his snap decisions sometimes led to errors in judgment.

Tim Cook seems to be more thoughtful and will take extra time to minimize mistakes.

Tim is also more willing to delegate to deputies. He has given greater control over product development to Jonathan Ive, Apple’s design chief. Sir Jonathan Ive, who oversaw Apple’s hardware designs under Steve Jobs, also is responsible for the look and feel of its software. Other executives gaining authority include Craig Federighi, the software engineering boss; Phil Schiller, the company’s marketing head; and Eddy Cue, its Internet services lead, current and former employees said. He has turned over Apple’s executive leadership team. Five of the nine members were promoted or hired by Tim Cook.

While Steve Jobs dominated the spotlight, Tim Cook has shown a willingness to let others share the attention.

At the developer conference, for example, Craig Federighi dominated the stage. Cook also hasn’t shied away from bringing in high-profile outsiders, such as Angela Ahrendts and Beats co-founders Jimmy Iovine and Dr. Dre.

We’re not going to go out and buy something for the purposes of just being big. Something that makes more fantastic products, something that’s very strategic, all these things are of interest and we’re always looking regardless of size.

Tim about innovation …

Tim said

Some people see innovation as change, but we have never really seen it like that. It’s making things better.

Ken Segall, author of the bestselling book – Insanely Simple: The Obsession That Drives Apple’s Success, suggests that Apple and Samsung have differing philosophies when it comes to innovation.

“Innovation comes in many flavors,” Ken Segall said. “Sometimes it’s about creating revolutions, other times it’s about adding features. Sometimes it’s about creating things that people fall in love with, other times it’s simply about creating things.”

According to Segall, Samsung’s approach to innovation is more about adding features and in most cases, at the expense of customers’ satisfaction:

Less than six months after launching the Galaxy Gear watch, Samsung replaced that device in February 2014 with two models, the Gear 2 and the Gear 2 Neo. These aren’t just upgrades — they’re new watches, running a completely different OS. Android has been replaced by Samsung’s home-grown Tizen OS.

So what happens to the people who just months ago bought into Samsung’s last “next big thing”? Well, they get stuck with a Galaxy Gear, which will be quickly forgotten. They also become living proof that Samsung values innovation over customers.

On the other hand, Segall posits that

“Apple’s innovation philosophy is quite different. Its highest priority is creating a product that people can fall in love with – a product that will improve customers’ lives without frustrating them in the process.”

“Of course, Apple loves features too.. The difference is, when Apple innovates, it’s innovating in the most user-centric way. That’s consistent with one thing I heard Steve Jobs say often: Apple’s highest priority is earning the love of its customers,” he explains.

In concluding, Ken Segall emphasizes that it is impossible to judge who’s leading in innovation by tallying products and features.

Meaningful innovation will forever be about quality, not quantity.

Publishing/Punishing media all over the world call for innovation and unsurprisingly it’s always Apple standing in the focus and criticized for not being innovative since Jobs trilogy of disruptive technology. Innovation takes time and to be fair some newspapers and websites should take a close look at the innovative power of Apple’s competitors.

Tim Cook’s message …

In August 2014 Tim Cook published a letter picturing his basic beliefs about Apple’s future philosophy.

A Message from Tim Cook.

At Apple, our 98,000 employees share a passion for products that change people’s lives, and from the very earliest days we have known that diversity is critical to our success. We believe deeply that inclusion inspires innovation.

Our definition of diversity goes far beyond the traditional categories of race, gender, and ethnicity. It includes personal qualities that usually go unmeasured, like sexual orientation, veteran status, and disabilities. Who we are, where we come from, and what we’ve experienced influence the way we perceive issues and solve problems. We believe in celebrating that diversity and investing in it.

Apple is committed to transparency, which is why we are publishing statistics about the race and gender makeup of our company. Let me say up front:

As CEO, I’m not satisfied with the numbers on this page. They’re not new to us, and we’ve been working hard for quite some time to improve them. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.

Inclusion and diversity have been a focus for me throughout my time at Apple, and they’re among my top priorities as CEO.

I’m proud to work alongside the many senior executives we’ve hired and promoted in the past few years, including Eddy Cue and Angela Ahrendts, Lisa Jackson and Denise Young-Smith. The talented leaders on my staff come from around the world, and they each bring a unique point of view based on their experience and heritage. And our board of directors is stronger than ever with the addition of Sue Wagner, who was elected in July.

I receive emails from customers around the world, and a name that comes up often is Kim Paulk. She’s a Specialist at the Apple Store on West 14th Street in Manhattan. Kim has a medical condition that has impaired her vision and hearing since she was a child. Our customers rave about Kim’s service, and they say she embodies the best characteristics of Apple. Her guide dog, Gemma, is affectionately known around the store as the “seeing iDog.”

When we think of diversity, we think of individuals like Kim. She inspires her coworkers and her customers as well.
We also think of Walter Freeman, who leads a procurement team here in Cupertino and was recently recognized by the National Minority Supplier Development Council. Last year, Walter’s team provided over $3 billion in business opportunities with Apple to more than 7,000 small businesses in the western United States.
Both Walter and Kim exemplify what we value in diversity. Not only do they enrich the experience of their coworkers and make our business stronger, but they extend the benefits of Apple’s diversity to our customers, into our supply chain and the broader economy. And there are many more people at Apple doing the same.

Above all, when we think of the diversity of our team, we think of the values and ideas they bring with them as individuals. Ideas drive the innovation that makes Apple unique, and they deliver the level of excellence our customers have come to expect.

Beyond the work we do creating innovative tools for our customers, improving education is one of the best ways in which Apple can have a meaningful impact on society. We recently pledged $100 million to President Obama’s ConnectED initiative to bring cutting-edge technologies to economically disadvantaged schools. Eighty percent of the student population in the schools we will equip and support are from groups currently underrepresented in our industry.

Apple is also a sponsor of the Human Rights Campaign, the country’s largest LGBT rights organization, as well as the National Center for Women + Information Technology, which is encouraging young women to get involved in technology and the sciences. The work we do with these groups is meaningful and inspiring. We know we can do more, and we will.
This summer marks the anniversary of the U.S. Civil Rights Act of 1964 — an opportunity to reflect on the progress of the past half-century and acknowledge the work that remains to be done. When he introduced the bill in June 1963, President Kennedy urged Congress to pass it “for the one plain, proud and priceless quality that unites us all as Americans: a sense of justice.”

All around the world, our team at Apple is united in the belief that being different makes us better. We know that each generation has a responsibility to build upon the gains of the past, expanding the rights and freedoms we enjoy to the many who are still striving for justice.

Together, we are committed to diversity within our company and the advancement of equality and human rights everywhere.

Tim

(Source Apple on Diversity)

Apple’s strong efforts regarding environment, supplier responsibility and inclusion simply can be summarized by a maxim published on the company’s website

We want to leave the world better than we found it.

This reminds me of a newspaper advertisement where Apple indirectly mocks its rival Samsung. It was published after launching a website and video detailing the environmental efforts.

At the top of the page, the company has placed a huge headline that reads:

There are some ideas we want every company to copy.

Sad to say that there are vanishingly low chances that Asian companies will start their photocopiers.

Summary …

Tim Cook is opening Apple, optimizing the infrastructure, forcing internal and external collaboration, and trying to develop the responsibilities of the company regarding fair labor, environment, and inclusion.

So there is one question left.

Is Tim the better CEO?

In some way we must say YES although it remains untold which way Steve would have gone in times of massive changes in the mobile market which is still the most important market and area of innovation and disruptive technology for Apple.

Related links …

Apple’s Strategy and Ad

Apple’s Key Events

About Innovation

Going Apple

The Hidden Price

Apple’s Supplier Responsibility

Tim Cook about tax loophole

Thanks for surfing by.





About the iPhone

17 08 2014

After years of hard work on January 9, 2007, Steve Jobs let the lion out of the basket. Let’s say it with William Shakepeare: Well roar’d Lion.

(14:00 min, January 9, 2007, Steve Jobs introduced the iPhone)

This All-In-One is still the basis of Apple’s success making 53% of the total sales as reported in the SEC filing for the fiscal year 2012/2013. Within the company it takes the lion’s share when it comes to revenues, customer satisfaction, and brand loyalty.

20140426-142028.jpg

Today it’s much more than just ‘the internet in your pocket’. It’s seamlessly integrated in Apple’s product line-up and services. Hundreds of thousands of apps let users do everything they want to do.

The device …

It’s a fact that Apple’s iPhone is the smartphone with the highest build-quality as compared to all competitors.

20140426-153753.jpg

High quality makes a device attractive for people with substantial income and goes along with weakness in demand in emerging markets.

But it’s not only the hardware which makes a device successful. The environment is an essential part of product acceptance and success. It’s the All-In-One idea represented by the Apple ID the company offers its customers.

Think of it like this …

You order the latest Porsche 911 GT 3, for sure the company’s flagship. It’s delivered to an place about 250 miles south-west of India. I’m talking about a small part of the 1192 islands of the Republic of the Maldives. Your GT 3 is powered by a 475 hp engine and runs about 195 mph. Unfortunately the island is just about 500 ft in diameter and so I’m sure you won’t need one of the implemented airbags, the anti-skid breaking system, or any other innovative feature.

It’s the environment, the ecosystem, which makes a device as powerful as it is seen today pulling millions of people into it. Beside the internet, not provided by Apple, it’s the App Store, iTunes, iCloud, and more wherein an iPhone feels well and with it Apple’s customers.

20140426-142214.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts HD for iPad (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

From 2007 on Apple released phones to beat the iPhone every year. The company breathed life into the device with a seamless to use operating system, iOS, which got a completely new design in October 2013. The credit belongs to Sir Jonathan Ive, Senior Vice President of Apple’s Industrial Design.

20140628-220849-79729292.jpg

Compared to a human being the iPhone has it all, admittedly with some limitations regarding the brain, sorry, the processor and the memory which still cannot beat the human specs.

20140426-142404.jpg

Fanboys, following competing platforms always refer to the design of iOS, the missing features for customization, and a liaison with Apple’s ecosystem, aka vendor lock-in. They ignore the fact that there is a OS-DNA, a well-considered design strategy, not shown on the touch screen but in the depths of its code.

According to malware researchers at F-Secure Labs, the number of active mobile threat families and variants initially spiked in Q4 2012, with Android’s share jumping from 49 out of 74 known threats to 96 out of 100, with the balance being related to Nokia’s essentially mothballed Symbian platform.

That was enough to rouse a tweet from the rarely used account of Apple’s head of worldwide marketing Phil Schiller, who linked to the report with the brief admonition “be safe out there”.

However, F-Secure’s new report for Q1 2013 shows Android now accounts for 136 out of 149 known threats, or 91.3 percent of all malware activity (up from 79 percent in 2012).

The other threats remained related to Symbian, with zero discovered for Blackberry, Microsoft’s Windows Mobile/Phone or Apple’s iOS. The research noted that mobile threats are overwhelmingly motivated by profits, with 76.5 percent designed specifically to con users out of money, rather than seeking to just cause damage.

If you like customization you are welcome in Android’s monopoly on malware.

Supplier responsibility …

Manufacturing an iPhone is done by 777 companies all over the world.
The Chinese company Foxconn, assembling devices, is able to employ 230,000 assembly line workers producing 72,000 back plates for the iPhone per day. 40% of consumer electronics worldwide are made by Foxconn in a large number of production lines. The company is a contracting party of Apple, Dell, Nintendo, Motorola, Amazon, Nokia, Sony, Samsung and others.

20140426-142515.jpg

Since years international organizations like the UN or Transparency International are monitoring human rights. What does Apple do?
In contrast to the RMG industry Apple takes care of labor conditions. The company undertook many steps and is taking towards all issues regarding infringements of human rights (unlike other tech companies).

Ending the industrywide practice of excessive overtime is a top priority for Apple. They tracked work hours weekly at a handful of suppliers, and when they found excessive hours, they were able to address the problems quickly with the supplier.

In 2012, Apple expanded that program and tracked work hours weekly for over 1 million employees, publishing the data every month. As a result of this effort, the suppliers have achieved an average of 92 percent compliance across all work weeks, and the average hours worked per week was under 50.

Many large companies are members of the Fair Labor Association (FLA). Activities of the FLA are targeted to audits of the company’s suppliers, mainly located in foreign countries. Reports are published on the FLA website.

20140426-142614.jpg

Members of the FLA are e.g. Apple (as the first technology company), adidas, asics, Fruit of the Loom, H+M, Nestle, Nike, Puma, S.Oliver, etc. Apple’s main competitor Samsung is not an affiliate of the FLA. The list shows that most of the members are companies active in the garment industry.

The FLA regularly reports about audits (announced and unannounced) and everyone can download the reports in Adobe PDF or Microsoft Excel file format.
Apple’s membership in the FLA shows the companies efforts to take care of the environment in which it’s products are manufactured.

Manufacturing …

Beside Apple’s ecosystem there is a much greater and more important one, our planet. In April 2014 scientists elaborated that parts of China are no longer suitable as a habitat for human beings, animals, and plants because of a tremendous pollution load in the air, the water, and the soil.

20140426-142802.jpg

What the company does to keep the environment healthy is published here:

http://www.apple.com/environment/reports

Cormorant energy eaters are the worldwide growing number of data centers which are necessary to offer all the services electronic devices are using. In contrast to others Apple accepts the climate change as a fact and wants “to leave the world better than we found it”. So here are some facts about Apple’s facilities providing iCloud, iMessage, Facetime, Stores, and administration services, published in April 2014.

  • Maiden, North Carolina
    We designed our Maiden, North Carolina, data center from the ground up for energy efficiency, and it has earned the LEED Platinum certification from the U.S. Green Building Council — the first data center of its size to be honored.
    On any given day, between 60 and 100 percent of the renewable energy it uses is generated onsite through biogas fuel cells and two 20-megawatt solar arrays — the nation’s largest privately owned renewable energy installation — and we purchase any remaining power we need from entirely clean sources. The Maiden center generates 167 million kilowatt-hours of renewable energy onsite per year — enough to power the equivalent of 13,837 homes.
  • Prineville, Oregon
    Our data center in Prineville, Oregon, is every bit as environmentally responsible as the one in Maiden. We’re building a micro-hydro system that will harness the power of water that flows through local irrigation canals.
    When completed in 2014, it will serve most of the center’s energy needs, In the meantime, since Oregon allows the direct wholesale purchase of renewable energy, we’re able to directly access enough local wind energy to power the entire data center.
  • Reno, Nevada
    Our newest data center, in Reno, Nevada, follows in the footsteps of our 100 percent renewable energy centers in Maiden and Prineville. We’re working with the local utility to codevelop an 18- to 20-megawatt solar array using a new kind of photovoltaic panel with curved mirrors to concentrate sunlight.
    Expected to be operational in early 2015, the solar array will have an annual production capacity of over 43 million kilowatt-hours of clean, renewable energy. Until then, the center will be powered by renewable geothermal energy purchased from the local utility.
  • Newark, California
    Like our facilities in Maiden, Prineville, and Reno, our data center in Newark, California, is powered by 100 percent renewable energy. We hit this milestone in January 2013, when we began serving the data center with energy sourced primarily from California wind power. We’re acquiring this energy directly from the wholesale market through California’s Direct Access program.

Investments in low-pollution manufacturing are one of the reasons why Apple products are expensive. To manufacture smartphones with nearly the same features of an iPhone for half the price is only possible with a rigorous exploitation of the resources. Well, 330 suppliers of Apple are located in China but there are strong efforts to bring parts of the production back home. At the time this is only possible for some computer products but not for mobiles because of missing capacities of human resources. There is just one company able to assemble hundreds of thousands of mobile devices within a narrow timeframe. It’s the Chinese-based company Foxconn. ABC News’ Bill Weir was invited to take a look inside Foxconn.

(15:12 min, Apr 18, 2012, AlbaIM Social Network)

Outsourcing is the key to Apple’s supply chain success. Apple outsources manufacturing and assembly to suppliers. Many suppliers are “fabless” (no company-owned fabrication facilities) and, in turn, outsource fabrication. Companies headquartered in the US and Europe subcontract fabrication to Asian companies. Many of these Asian companies based in Japan, Taiwan and South Korea then outsource fabrication to places with cheaper labor or greater ability to scale up production.

That’s how everything ends up being Made in China. Singapore, Malaysia, Thailand, and the Philippines get a lot of the adion, too, mostly as suppliers for back-end components.

Highlights in 2013 …

Apple events are always an exciting show viewed by millions of people.
It was the event in October 2013 with the most significant steps since iPhone’s birthday in 2007.

In 2012 Apple acquired Authentec, a Florida-based company specialized on biometric authentication. Authentec’s fingerprint sensor debuted on the iPhone 5S one year later.
With no production facilities of its own, all fabrication is outsourced to Taiwanese company TMSC, which does most of the manufacturing in its Shanghai facilities.

The Touch ID (Apple’s implementation of a fingerprint scanner), improves seamless usage and security and can be seen as a first step to payments using biometric authentication.

20140426-142950.jpg

Apple realizes the value of wearable tech through M7 – a mixed signal chip from NXP (Netherlands), which can make sense of the data from the motion detected by the iPhone accelerometer of Bosch (Germany), gyroscope of STMicroelectronic (Italy) and electromagnetic compass of AKM (France). Current and future apps that can take advantage of this data are poised for the jackpot.

20140426-143051.jpg

It’s the iPhone which is the carrier for new and innovative technologies or even disruptive technologies.

From SEC filings …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by the majority of other countries. The responsible commission in the USA is the SEC (U.S. Security and Exchange Commission).

The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.

If we look at Apple’s SEC filings of the fiscal year 2012/2013 which ended on September28, 2013 we can see that the company is dependent from iPhone sales.

20140426-143245.jpg

Total net sales were $170,910m with $91,279m generated by the iPhone which is about 53% of the companies sales. If we include the iPad as the 2nd important iOS device, 72% of the company’s sales are generated by mobile devices. So it’s quite clear that mobiles call the shots.

The cult …

“Apple’s brand is just overwhelming here,” said Eiji Mori, a Tokyo-based analyst at BCN Inc. “It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.

Immediately after the launch of a new iPhone rumors about a successor start.

20140426-143449.jpg

Apple enjoys a cult-like following for its platforms, especially following the massive increase in popularity for the brand brought about by the huge increase in sales for all its products that started around the time the company introduced the original iPod in late 2001.
The mass usage of computing devices in everyday life, mixed with Apple’s vertical integration of its products, has helped to bring about this increase in popularity, and combined with a tight-lipped corporate policy about future products, helped foster an interest in the company’s activities.

No other company is in a daily focus of publishing media no matter authors like or hate what’s launched in Cupertino.

Summary …

The iPhone is Apple’s engine, the carrier of innovative technology. The credit belongs to Steve Jobs whose vision of the ‘Internet in your pocket’ initiated a fiercely competitive market in which all leading tech companies participate. Google, Samsung, and Microsoft force Apple to keep the innovative power in a transition phase from PC to mobiles.

Related links …

Fingerprint Technology

iOS Updates

iCloud, a paradigm shift

About Innovation

About Statistics

Designed by Apple in California

Apple’s Supplier Responsibility

Thanks for visiting iNotes4You.





Power on your Brain

11 08 2014

In some way there are similarities between a human being and a mobile device and in particular between an operating system and a human brain.

20140425-061719.jpg

In April 2014 Microsoft ended the support of its famous dinosaur, Windows XP. The reason was that it was outdated and any further attempts to keep the machines healthy would be like using temple pillars as the bodywork for a skyscraper.

If we look at human brains, age is a significant factor to cause buggy behavior. Further patches (consequences of experiences) are either incompatible or rejected by the existing operating system, the myriads of connected nerves.

20140425-061151.jpg

It needs an innovative basic construction to adapt to changes in the outer world, and so keep the installation requirements up to date. Changes might have their origin in different opinions of fellow human beings or in reading information, understanding the messages, and qualifying them as useful or necessary to overtake.

Steve Jobs
I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting. It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.

Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practical application in my life.

But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.

Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
(part of the Commencement Address at Stanford University, 2005)

Some kind of openness (like Open Source Software) is needed to further develop the own personality, knowledge, and imagination.

Technical products have it or don’t have it in their genes which hopefully are designed by forward looking enginieers.

And here we come to the main difference between humans and computers.

Whereas a computer’s main board cannot be changed fundamentally, humans are able to connect the dots in different ways, change the connections, or make connections important or unimportant.

At the end of the day, Microsoft stopped the support for a veteran but it’s up to you to keep on installing patches for your own brain. Just skip incompatibilities, bypass channels, take all other hurdles and you will get the message

‘Successfully installed.’

It doesn’t take a long time and you will recognize significant performance improvements.

Well, you might ask:

What’s the way to get ready for patches and fix some bugs in interactions with others?

Be sure, SIRI won’t support your request. She is quite stupid and that would also if she would be a he. No automated system will ever be a useful guide to discover your brain.

You should start with a mobile device, with which you can walk to different inspiring places, and follow Apple’s famous catchphrase

There’s an app for that.
That’s the iPhone. Solving life’s dilemma one app at a time.

It should be added that using a device is just one side of the coin, but a highly convenient one because there is no need for a rubber. Creativity needs just your brain and your fingers. Regarding your brain, Steve Jobs gave us a hint what’s also needed, an attitude. He used some simple words to express his opinion:

Stay hungry, Stay foolish.
and
Think different.

Note
To avoid any further platform wars between Apples and Androids you also might use Samsung’s Galaxy. It just will be a bit harder to find out the right app in Google’s Play Store.

Apps and devices …

No electronic device is needed to start your project of changing your mind. But it would support your way to go through the many things needed to connect the dots. But only if the little helper stays in the background and there is no need to use further hardware like cables, keyboard, monitor, and mouse. You shouldn’t be bound to any work desk. Ideas come up accidentally and most often a work desk hampers an open-minded approach. Repress the memory of your office environment because it’s only you you should focus on.

20140425-060358.jpg

It was Steve Jobs philosophy to focus on what’s important. He and is excellent engineers ported this maxim into the devices, the iPhone and the iPad. The company once explained it on its website

Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.

Going along with seamless to use devices you need apps without bells and whistles which let you focus on your task and show the things like they are stored in your brain. Transfer the connections of nerves to connections of topics in a visualized way.

I suggest two apps:

  • a mind mapping tool
    with which you can emulate important connections of nerves in your brain
  • a browser
    which is much more powerful in supporting your thoughts than any version of SIRI ever can be

Usually well-designed mind mapping tools like iThoughts offer an integrated browser so there is just one app needed. You can use the integrated browser to look up some facts or opinions of others and assign the links you found to topics for later use.

Use the mind mapping tool to summarize all your thoughts which might answer the question

Where do I want to go?
What are the actual stumbles which hamper the installation of patches for my brain?

If you still grope about in the dark ask for help. Again, don’t ask SIRI but your family members, good friends or members of appropriate communities.

Because of my education and work I only can give you some tips for perfect apps supporting your project to become compatible for patches, opening your mind, and using the powerful little mobile devices for more than changing wallpapers five times a day.

It needs some time to go through your life and create a strategy for the future. Again I like to use an Apple slogan for the iPhone to make it clear …

The biggest thing to happen to iPhone since iPhone.

or in a patched version

The biggest thing to happen to you since your first birthday.

or with an iPad slogan

Redesigned. Reengineered, Re-everythinged.

If your project comes to a successful state it’s not the end. Efforts are needed to validate your redesigned way of looking at the things. Update not only your brain but also your mind map.

Summary …

Apple’s mobile devices initiated a paradigm shift in learning.
Now it’s your turn to make the most out of this amazing opportunity.

Related links …

Mind mapping tools for the iPad …

iThoughts for iOS

Inspiration

Popples made by Popplet

Mind mapping tool for the iPhone …

Mindly

Some reasons to use Apple devices …

Going Apple

The Post-PC Era

A deep insight into Steve Jobs philosophy …

Steve Jobs Timeline 2000-2011

Stay hungry. Stay foolish.
Thanks for visiting iNotes4You.





The Pareto Principle

5 08 2014

The Pareto principle, also known as 80-20 rule states that roughly only 20% of the causes affect 80% of the effects.

20140418-095204.jpg

I would like to give you some examples and an attempt to connect the rule with some aspects of Apple’s strategy to design hardware and software products although I didn’t find any hints published by Apple which explicitly refer to the 80-20 rule. But I’m sure it’s in the mind of Apple’s engineers and can be seen as a guideline for developing products.

Microsoft and the Pareto principle …

Paula Rooney published this noteworthy insight on October 3, 2002

Microsoft’s CEO: 80-20 Rule Applies To Bugs, Not Just Features

In recent months, Microsoft has learned that 80 percent of the errors and crashes in Windows and Office are caused by 20 percent of the entire pool of bugs detected, and that more than 50 percent of the headaches derive from a mere 1 percent of all flawed code.

In an e-mail update sent out broadly to enterprise customers on Oct. 2, 2002, Microsoft CEO Steve Ballmer highlighted initial progress being made on the company’s Trustworthy Computing initiative, an effort rolled out by the vendor last January to improve its reputation in the reliability and security arenas. For one thing, there will be faster bug-fixing as a result of an error-reporting facility embedded in Office and Windows. And that error-reporting tool will be part of the forthcoming Windows.Net Server 2003.

The automated error-reporting tool enables customers to relay errors to Microsoft in a condensed “mini-dump” format, which simplifies the process, Ballmer said.

“One really exciting thing we learned is how, among all these software bugs involved in the report, a relatively small proportion causes most of the errors,” Ballmer wrote in his three-page memo. “About 20 percent of the bugs causes 80 percent of all errors, and – this is stunning to me – 1 percent of bugs caused half of all errors.”

But one analyst said that customers should not come to the conclusion that the 80-20 bug ratio will make it easier for Microsoft to clean up problems with its software.

“The 80-20 rule is often believed to be true in most things. Most often it is used by vendors to distract people from the problem of inadequate quality with the implication that they only need to work on a small number of issues to correct that problem,”

said Rob Enderle, research fellow at Giga Information Group.

“What’s forgotten is that 20 percent are often the most complex, most difficult issues to correct and the most likely to spawn new problems as part of the correction process.”

The tool and debugging method, however, did help Microsoft address 20 percent of all Windows XP bugs in Service Pack 1, more than half of all application errors fixed in Office XP Service Pack 2 and 74 percent bugs of fixed in the beta test version of Visual Studio.Net, Ballmer claimed.

A summary …

Ready for a summary of Pareto’s principle?

So here it is and as usual on iNotes4You it’s summarized with the help of a mind map.

20140531-061531.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

Apple and the Pareto principle …

Apple’s operating system for mobiles, the hardware, and software applications are as complex as other comparable systems. Only developers are deeply engaged in what’s going on in the code if a user e.g. taps on the touch screen of an iPhone or an iPad. Be sure, it’s a lot what has to be considered when designing the code and providing APIs (Application Programming Interface) to developers who then create their apps based on implemented functionalities of iOS.

20140418-105007.jpg

For us, as users of Apple’s mobile devices, there are only two but quite important things, the UX (user experience) and the UI (user interface).

One common adage in the IT industry is that 80 percent of all end users generally use only 20 percent of a software application’s features. Aside the concrete numbers this seems to hit the nail right on the head and I think nearly all of you can agree. Only a minority, the power users, get more mileage out of an application.

Basically there are two options to increase the UX of software products

  • two versions
    a standard and a professional version with extended features
  • one version
    with features limited to the commonly accepted needs of customers

Apple goes the latter way roughly according to the Pareto principle.
But there seems to be a problem.

What are the features if all the options are roughly reduced to the mentioned 20%?

Well, it depends on the application and necessary features can only be identified by constantly looking on the behavior of customers.

If you settled all the needs of customers the next problem comes up.

How can the features be packed in a clean and tidy user interface?

It was Sir Jonathan Ive, Apple’s top designer, who once said

Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.

Regarding the UX and UI I found a noteworthy article by Susan Weinschenk, Ph.D., on uxmag.com about The Psychologist’s View of UX Design (please use the link under ‘Related link’ to read the full article). It can be seen as a validation of the Pareto principle in the sense of separate the vital few from the trivial many. And with this it also proofs Apple’s strategy of seamless usage of its mobile devices.

Here is a summarization of the main points visualized in a mind map.

20140419-205613.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts HD for iPad (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

There’s a finite amount of resources to focus on finding and fixing issues or improving the user experience. It’s the task of designers and engineers to find out the small number of items account for a disproportionate amount of results. An effective strategy is to separate these vital few from the trivial many to improve the user experience.

If you use an Apple mobile device you already recognized that problems with the operating system can be solved with solely three methods

  • Reboot
  • Restore
  • Recover

This is a quite remarkable step to reduce the efforts of users to fix problems.

It’s definitely the wrong and most ineffective way to fill a knowledge base with thousands of articles, often not applicable for devices even if they run on the same version of an operating system. That’s my experience of working on Microsoft Windows based computers in the last 30 years. Problems with drivers, Dynamic Link Libraries, vulnerabilities, monthly published patches, etc. have been quite frustrating tasks, wasted your time, and, regarding the usage of Windows PCs in businesses, cost a lot of money. A reason could be the genes Microsoft put into the cradle of its operating system.

Summary …

Companies looking at the 80-20 rule have to identify the 20% in all areas which means find out the few vital from the many trivial.

Going along with this analysis more simple solutions for usability problems, feature requests, support calls, software bugs or revenues can be created.

If you recognize that reading just 20% of my blog post let you understand 100% of my intention than you have a further validation of Pareto’s principle.

Related links …

Apple’s Focusing

Apple’s Strategy and Ad

The Psychologist’s View of UX Design

Thanks for stopping by.





Apple Support

30 07 2014

Apple takes care and is well-known for seamless usage of it’s products, high build quality, and strong efforts regarding customer support.

Support options are …

  • Apple’s website
  • Apple Care Protection Plan
  • Genius Bar in Apple Stores
  • Apple Support Communities

Try to get help from Samsung, HTC, LG, Sony, or other competitors and you will see the difference and it’s because Apple offers a complete ecosystem.

20140414-165911.jpg

Unlike Microsoft the company offers a powerful collection of support articles which are regularly updated.

Help yourself is poorly supported by Microsoft’s knowledge base because

1 articles are not highly ranked in Google searches, instead you get many results linking to uncountable forums usually presenting ‘trash content’ or personal conversations without any methodical approach

2 search results within Microsoft’s support site nearly never provide useful results; you also may find articles about products 10 years old or even older although their support is already suspended

3 articles are not translated by humans but translation software and the results are often a disaster

But there is also an advantage in Microsoft’s approach to organize the error messaging system. It’s the so-called MSID for errors, a unique, product related number which points to an error description.

Within iOS Apple doesn’t use error numbers. As a consequence your search is only successful if you enter main parts of the message displayed on your device in a search engine.

20140414-170148.jpg

If you enter ‘iPhone disabled’ as the search term in a browser you will immediately get a high ranked result pointing to an Apple support article.

Note
It would be an improvement if iOS lets you copy the message into the clipboard for later use as the search term in a browser.

A further step forward could be an optional control within an error message popup named ‘Support’. Tapping on it opens Safari with the error message as the search term.

Fortunately Apple sells high quality products so that error messages are rare.

Prepare for a support request …

If you need support you should have these data ready

  • Apple ID
    (password and answers to your security questions if you don’t use 2-Step Verification)
    to log into your profile, to contact the support by phone
  • Serial Number
    of the device
    Go to Settings – General – About to find it out. Tap and hold to copy the number to the clipboard.
  • OS version
    Go to Settings – General – Software Update to find it out.
  • IMEI and ICCID
    if there is a need to contact your provider
    Go to Settings – General – About to find it out.

If you want to have immediate access to all these data don’t keep it in an iWork document, instead use a password keeper like 1Password.

Support options …

If you visit Apple’s website you will find a comprehensive overview about support options. My mind map shows these options and an overview of essential FAQs. All topics come along with assigned links. If you use a mind mapping tool just tap on a topic to open the related website.

20140414-170355.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts HD for iPad (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

If you download the map in the DOCX file format and open it with Apple’s iWork app PAGES it looks like this

20140414-170545.jpg

Just tap on a link within Pages to open the website in Safari.

Support documents …

Links to Apple’s support documents use structured web addresses using this pattern

support . apple . com / kb / HT

followed by a number (and a region identifier like ?viewlocale=en_US&locale=en_US)

Example for an article about Using Touch ID …

http://support.apple.com/kb/HT5883

Apple repair services …

It rarely happens but if a recovery of your device (the most thorough way to solve problems) doesn’t solve the problem it might be the hardware which died. Apple offers the following options to reanimate your device.

In case of an iPhone you will find all support options on

Contact Apple Support

Tap on ‘Service Requests + Troubleshooting’ to see a list of possible problems.

If you already identified the problem as a hardware failure you must contact an authorized repair service which can be located here

Find Locations

Call the phone number for your country and a clerk will help you in any case, with or without an AppleCare Protection Plan.
I there is a nearby Apple Store it’s the best way to take your device there.

If not, use this link to see the options and contact an authorized dealer/repair service if you purchased anAppleCare Protection Plan.

Here is an example of the steps to do if an iPhone won’t power on any longer.

20140414-171742.jpg

20140414-171528.jpg

If there is an Apple Store nearby it’s always the easiest way to visit the store and take the device with you.

If you have to use the mailing route Apple will send you all the printed forms you need to pack the box and temporarily say Good Bye to your electronic assistant.

Apple Support Communities …

If you didn’t find an answer in one of Apple’s support documents you may ask for help in the Apple Support Community.

With your Apple ID your are granted to use this community if you agree to this

Use Agreement

Use this link to get started.

Apple Support Communities

Follow these steps …

  • Sign in with your Apple ID.
  • You can quickly ask a question from the home page or from within a specific community related to products and services. You can also click New > Discussion at the top of any page.
  • As you type your question, you’ll see a list of similar questions that other users have asked.
    You might find an answer in an earlier discussion.
  • Try to limit the question to one or two short sentences. You’ll be able to provide more details in the next few steps.
  • Choose the community that best relates to your question.
  • Type your question and describe the issue. It’s helpful to include details such as product specs, software version, actions that cause the issue, and any troubleshooting you’ve already done.
  • Select categories and add tags to help others find your question.
  • Click Post Message.

To help you track responses, you’re automatically subscribed to email notifications for any question you ask or respond to. To turn off email notifications, see Manage email notifications.

Encourage helpful community members by marking responses that help solve your question. This awards reputation points and increases the member’s status in the community. It also makes it easier for others to find helpful responses.

Summary …

If you have a question regarding an iOS device it’s likely that you find an answer or a workaround for fixing a problem within a few minutes. An iOS device usually just works. If not you fortunately have less options to solve the problem. Try a reboot, a restore or a recovery in this order. If nothing helps go to an Apple Store or send your device to Apple Repair. It’s that simple.

Related links …

Specific topics …

The Apple ID

Troubleshooting

Recovery

Emergency Guide

Security made by Apple

2-Step Verification

General topics …

Apple’s Customer Relationships

Apple’s Ecosystem

Thanks for contacting iNotes4You.





iBeacon

24 07 2014

Aeronautical beacons are well-known but the only relation to my topic is that the communication between Apple’s iBeacons and mobile devices also works over the air but not in the visible frequency spectrum of electromagnetic waves but in the invisible near frequency spectrum.

About waves …

Your iOS devices are nothing without waves.
Waves are the food for every mobile device connected to the internet, your carrier, or an iBeacon and contain the information e.g. needed for your browser to show websites, for a phone call to transmit your voice, and for an iBeacon connection to exchange data if you are near to it.

You all know water waves, seismic waves and waves that transmit the sound from one person to another or from speakers to your ear. Sometimes sound waves contain good news or bad news. Whatever is transmitted by waves it’s always INFORMATION.

In case of iPhones contacting your carrier or iPads contacting your wireless access point, waves are Electromagnetic Waves. In contrast to water waves (propagating through water), the sound (propagating through gas) and seismic waves (propagating through the earth) electromagnetic waves don’t need a medium. They also can carry information while propagating through the vacuum with the speed of light (about 300.000 m/sec). That’s pretty fast and helps when transmitting information to your device because there are many disturbers around us and so information has to be transmitted several times before being identified as those destined for you.

Look here for waves in motion

Simple Wikipedia

Properties of waves are among others the amplitude (height of cycles) and the frequency (number of cycles per second). Sound waves have a low frequency when we hear a deep tone. The frequency is measured in Hertz (Hz).

20140409-165651.jpg

Image (1) shows an AM (amplitude modulated) wave and Image (2) an FM (frequency modulated) wave. You all know AM and FM if you ever looked on a radio’s dashboard. The more important method is to transmit information with a frequency modulated wave.

In an area of interference signals may be extinguished due to the fact that a wave peak may meet a wave trough.

About iBeacons …

iBeacon is Apple’s name for a technology that allows mobile apps to know how close they are to tiny, low-cost, wireless transmitters called hardware iBeacons.
iBeacons technology isn’t a development of Apple’s. Many recent Android devices already support it. iBeacons broadcast signals using the well-known Bluetooth Low Energy (BLE) standard, allowing precise, indoor geo-location (often called ‘Micro- location’) where smartphones or tablets are not able to receive GPS signals from satellites, but also contextual interaction and engagement, as proximity to an iBeacon can trigger some specific app functionalities or even launch an app.

Bluetooth low energy, Bluetooth LE, or BLE, marketed as Bluetooth Smart, is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group aimed at novel applications in the healthcare, fitness, security, and home entertainment industries. Compared to “Classic” Bluetooth, BLE is intended to provide considerably reduced power consumption and cost while maintaining a similar communication range.
Bluetooth LE was originally introduced under the name Wibree by Nokia in 2006. It was merged into the main Bluetooth standard in 2010 with the adoption of the Bluetooth Core Specification Version 4.0.
Mobile operating systems including iOS, Android, Windows Phone and BlackBerry, as well as OS X and Windows 8, natively support Bluetooth low energy. The Bluetooth SIG predicts more than 90 percent of Bluetooth-enabled smartphones will support the low energy standard by 2018.

iBeacon-enabled apps are notified when the device moves in and out of the range of iBeacons. They monitor the distance as their proximity changes over time. This allows apps to know precisely where they are not in terms of a map but relative to known points within a building.

20140409-165835.jpg

iBeacons are tiny battery-operated radio signal stations you can place wherever you want; if your Mobile device gets within range, it senses iBeacons and locates itself.
iBeacons broadcast a “I am here!” message (approximately once per second) to any device within range of the Bluetooth Low Energy radio signal; since each iBeacon has its own ID, the Mobile device can tell them apart and recognize the context of the world around itself.
iBeacons usually just identify themselves by an ID but do not transfer other data than this.

Micro-locating a device can initiate interaction, engagement, and contextual information. Mobile apps receiving signals of iBeacons can be triggered triggered to perform a specific action on a specific mobile device at a specific time and in a specific location.

Summarized, iBeacon signals can

  • precisely locate you within a building
  • triangulate constantly and quietly in the background
    When you pull out your phone, the right content is there waiting for you. This immediacy is one big advantage Bluetooth now has over clunky predecessors like NFC and QR codes.
  • make suggestions what you can do with the help of an iBeacon capable app

iBeacons therefore make it possible to seamlessly engage with people in a physical space through their mobile devices.

Some examples …

Contextualized deals
iBeacons technology allows to convey specific, customized deals to shoppers based on time and day, their purchase history, their loyalty, etc. Think of very customized offers; for example a shopper has checked an item in a store but did not purchase it. The retailer then can offer the shopper a discount via email or directly on the mobile device the next time he enters the same store (or an other chain store).

Monitoring shoppers behavior
Monitoring shoppers behavior (store visits, walking-paths, etc.) is another possibility. With the help of an iBeacons the retailer may get the information (in real-time) that the shopper has been standing in front of one specific display for more than three minutes; sensing second-by-second a shopper’s (inferred) interest about a specific product, the system can supply additional information such as online reviews and – talking about fashion – other available styles or colours. As you go on shopping, a blue tie might (metaphorically) tell you: “I’m perfect with the gray suit you purchased here last week”.

This is one side of a coin and this application of iBeacons might be nerve-racking for many of us who already suffer from the constant onslaught of ad on TV, on websites, and nearly all other areas of live.

So let’s have a look on the coin’s backside.

In developed countries with public health care the emphasis on personal responsibility has been the best way to both reduce costs and make the system more efficient. In America you have to go through the gauntlet of health care providers and insurance providers and pharmaceutical companies to take charge of your own good health. If Apple’s iBeacon software is installed in the next ambulance to arrive at my home then an iPhone might light up with your emergency information automatically once you are inside the vehicle. You might not even be conscious. But your iPhone can give them what they need to know to start treating you. The device might also tell them you have had high blood pressure for the past six weeks and rising. All this with a personal tracking iWatch and the M7 motion processor on the iPhone.

To emphasize the more useful applications of the iBeacon technology let me another example.

You are walking through a museum of art, iBeacon micro-locates you and provides information about the artist of an artwork you are looking at.

It would be no problem to write further 10 blogs about possible applications of this technology. It’s up to the creativity to find out nearly unlimited further applications.

20140410-164458.jpg

Feel free to download this map from my Box account.

The alternative file formats have been created with iThoughts HD for iPad (.ITMZ file format). Compatibility to other tools is limited. The DOCX file format is suggested for those who don’t use a mind mapping tool. The file contains the image as well as a detailed outline of all topics.

Application File format
Adobe Reader PDF
Apple iWork/Microsoft Office DOCX
iThoughts ITMZ
MindManager MMAP
XMind XMIND

The crux is that a new operating system provides an option – like for Location Services – to turn off the bit radiation which might affect our health. The two communicating devices, the iBeacon and the iPhone – shouldn’t get control over our most important processor, our brain.

Platforms …

The great news about iBeacons technology is that both Apple (with iOS and OS X) and Google (with Android) have committed to support for Bluetooth LE – this means very, very broad availability (literally millions of devices are already iBeacon-enabled) and there is no danger of launching services targeted at a single operating system.

What about Microsoft?

Microsoft appears to have recently added support for Bluetooth Low Energy in Windows 8 and Windows Phone 8; Nokia’s recent Lumia WP8 phones are confirmed to include BLE hardware.

Some technical details …

An iBeacon identifies itself using three customizable values

  • Proximity UUID (128 Bit)
  • Major (16 Bit)
  • Minor (16 Bit)

So there are three levels to identify a micro-location: only Proximity UUID, Proximity UUID and Major, Proximity UUID and Major and Minor.

For example

  • Proximity UUID identifies your entire retail company, Major identifies a specific store and Minor specify individual shelves or different checkout tills inside each store.
  • Proximity UUID identifies your museum, Major identifies a specific gallery within the museum and Minor identifies an exhibit within that gallery.

The radio signals of iBeacons allow to calculate distances in qualitative

  • Immediate
    (less than 50 cm)
  • Near
    (approximately 50 cm to 2-5 m)
  • Far
    (more or less between 50 cm and 30-50 m, depending on walls, the iBeacon output power, and many other factors like interference)

Bluetooth low energy is not backward-compatible with the previous, often called Classic, Bluetooth protocol. The Bluetooth 4.0 specification permits devices to implement either or both of the LE and Classic systems. Those that implement both are known as Bluetooth 4.0 dual-mode devices.

Bluetooth LE uses the same 2.4 GHz radio frequencies as Classic Bluetooth, which allows dual-mode devices to share a single radio antenna. LE does, however, use a simpler modulation system.

iBeacon vs NFC vs QR-Codes …

I think we must not talk about QR-Codes which are powerful for industrial production but not accepted as a relevant source of information by the majority of people. Admittedly we might find QR-Codes on boxes containing iBeacons or NFC Tags.

Since Apple’s 2013 announcement, the press has been praising iBeacon for its ability to passively identify the in-venue presence of smartphone-equipped consumers. They have also been praising it for its ability to passively notify and then subsequently deliver localized information. These features, along with the press’ embrace of iBeacon’s perceived ease-of-use, location services, energy efficiency, security and low cost, have made iBeacon the sweetheart of the tech industry.

Since the press’ enthusiasm for iBeacon has gone largely unchallenged, many have taken the liberty to label NFC as irrelevant because it lacks iBeacon-like features. But, is this the truth?

20140410-163806.jpg

Although the NFC environment is very different and has many non-overlapping applications, it is still compared with iBeacons.

  • NFC range is up to 20 cm (7.87 inches) but the optimal range is < 4 cm (1.57 inches). iBeacons have a significantly larger range.
  • NFC can be either passive or active. When using passive mode, the power is sent from the reader device as radio signals. Whereas although Passif (a company acquired by Apple) has worked on reducing the energy consumption, a battery pack is still needed inside iBeacon tags at this time.
  • Most smartphones ship with both Bluetooth 4.0 LE and NFC support but at this time, no iOS device has been released with NFC support.
  • A BLE beacon is great for passively enabling a retailer’s mobile app to deliver promotions, coupons or offers direct to the consumer’s smartphone when the consumer is in the general vicinity. NFC can’t do that. But if you want to research a specific Nikon SLR, for example, you can scan an NFC-enabled shelf tag next to it and study to your heart’s content. BLE can’t deliver that much location granularity.

So the final conclusion is:

iBeacon is the much more powerful technique mainly because of it’s range and automated communication.

Advocates of the NFC technology might argue with the lower costs of NFC tags (about 0.5$) compared to iBeacons (about 25$). But because of the limited range you need far more NFC tags distributed e.g. in a retail store (approximate price Apr 2014).

iBeacon demo …

Here is a video showing iBeacons in action.
It was published on December 10, 2013 by InnoQuant, an advanced analytics software company founded in Barcelona in 2010. InnoQuant provides data analytics services and software solutions to solve problems of Big Data Analytics such as real-time mobile marketing.
InnoQuant technology allows users to monitor, analyze and engage their customers via mobile apps providing strategic tools for their business.

Summary …

iBeacon technology is extremely powerful and flexible, so engineers, marketers, and others have the opportunity to create new important applications to improve people’s lives and to create business value for big and small companies. But don’t worry about the innovative new big brother. Instead of crying ‘Stop bothering me!’ just turn Bluetooth off.

I’m sure that apps of serious retailers will offer some options to choose the kind of information you want to receive. If not they are at risk that customers will delete the app, block information flow, or in a worst case scenario, say Good Riddance to the company.

Related links …

iPhone’s Dining Habits

Mystic signs of progress

About Bluetooth

List of BT Smart Devices

Thanks for visiting my blog beacon.








Follow

Get every new post delivered to your Inbox.

Join 186 other followers

%d bloggers like this: