The iPhone Company

16 11 2015

The registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Apple’s SEC filing for the fiscal year 2015 shows that 66% of the net sales are generated by the iPhone, an increase of 52% compared to 2014. Thanks for reporting, Luca.

Stats about Apple are always the starting point for peerless lessons in leadership. No other tech company is as successful as Apple if we look at parameters like profit, environment, responsibility in different areas, innovation, disruptive technology, code of conduct, cult, etc.
Different to many other competitors, Steve Jobs, Tim Cook, and all the other excellent employees followed a philosophy. Continuity over decades let this company grew up to the most valuable brands in the world. Apple is a mega brand right in the middle of the epicenter of technology, the Californian Silicon Valley.

Statements like

Apple’s brand is just overwhelming here.

It’s not about specifications. It’s not about rationale. It’s about owning an iPhone.

(Eiji Mori, a Tokyo-based analyst at BCN Inc.)

always incite platform wars when published in social media. Users of Apple devices always get nothing but scorn and derision if Fandroids read those lines.

Everybody is entitled to make his decision up to his requirements but also must be able to retrieve reliable data about companies when it comes to assessments or any financial engagement.

The SEC …

As the leading industrial nation the USA developed rules for financial reports which are basically overtaken by other countries (even Germany, the country which is well-known for it’s very special and complex legislation not really understood by normal people). The responsible commission in the USA is the SEC (U.S. Securities and Exchange Commission). 
The laws and rules that govern the securities industry not only in the United States but also in all other industrialized countries derive from a simple and straightforward concept:

All investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it.


To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public.

This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. Only through the steady flow of timely, comprehensive, and accurate information can people make sound investment decisions.

Numbers …

In Apple’s SEC 10-K filings (Annual financial statement) you will find the most important numbers, the unit sales of the iPhone. This device still is the product that boosts the company’s success.
With Apple’s spreadsheet app Numbers (part of iWork) I put these numbers into a table and used ‘Create chart’ from the context menu to create the bar graph. In a last step I inserted some images from the camera roll and added text fields to explain it all.


iWork for iOS is an example for the added value Apple gives its customers when buying a mobile device like an iPhone or an iPad. It’s free and the company justifies this decision simply with an improvement of the user experience. It’s just one example for a sophisticated strategy to delight customers.

More …

About Statistics

Source …

Apple Form 10K 2015

Thanks for dropping by.

Apple Campus 2

13 11 2015

Construction Update by the City of Cupertino

The actual HQ of Apple Inc. is located in Cupertino, California, USA. With the return of Steve Jobs to Apple in 1997 many changes were made to the campus. The actual HQ is located in Cupertino, California, USA. With the return of Steve Jobs to Apple in 1997 changes were made to the campus. Tradition has it that Steve also increased the menu of the cafeteria drastically. But that didn’t help. A machine requires oiling and creativity requires space. 

We need a new Campus

Apple Inc. CEO Steve Jobs presented his proposal for a new Apple Campus to the Cupertino City Council. Unsurprisingly it looked like the ultimate mobile device, a spaceship. His presentation was recorded Tuesday, June 7, 2011 at the Cupertino Community Hall.

Schedule …

Q4 2013 – Q4 2014 Street Utilities

Q4 2013 – Q1 2015 Demolition

Q2 2014 – Q2 2015 Earthwork

Q2 2014 – Q4 2016 Building Construction

The City of Cupertino updated its website with a new photo of the campus (link below).

Some facts …

An amazing concept which perfectly fits into the environmental initiatives which most important area was making the data centers in Maiden, Pineville, Reno, and Newark green.

If you’re looking for more facts, feel free to download the mind map from my BOX account

DOCX file

PDF file

and see this

Bird’s-eye view as of Nov 2015


Construction Update

We need a new campus

Thanks for reading.

Some decades ago

6 11 2015

In 1972 a Xerox PARC (Palo Alto Research Center) scientist published a research study entitled A Personal Computer for Children of All Ages.

The device was called DYNABOOK and the author of that paper is Alan Kay, one of the key people who have shaped the way we are using computers today. In contrast to Bill Gates, Steve Jobs, and Steve Ballmer he didn’t stand on stages but he can be seen as the key scientist behind the graphical user interface and one of the inventors of object-oriented programming.

The Dynabook wasn’t so much a prediction but a vision.

A significant component of the Dynabook’s usage model was that its users would be able to easily develop simple applications. This is far away from Jobs’ tablet concept and that of all other competitors. The last thing you would want to do on an iPad is write your own software. There is an app for that and you will find it in the App Store. Anyway there is no doubt about the fact that Kay influenced Jobs in developing the iPhone and the iPad.

“When I saw the iPhone, I figured that they had already done a tablet version, which is easier to make work than the iPhone, so I was partially joking with Steve when I said ‘make the screen at least 5″ x 8″ and you will rule the world’.”

What can we learn from history?
Well, everything has it’s preceding ideas.

Would Einstein’s Theory of Relativity be possible without Newton’s Laws? Edison and Swan were the two most successful at combining the necessary technologies and engineering techniques to build a light bulb (electricity and the knowledge of how to economically create vacuums).

There is no need to talk about COPYING. Success comes up when intelligence combines the right things at the right time in a sexy apparel. This alone is already a technological achievement and innovation crowds of people today derive benefits from.

Regarding Apple’s success the most important thing Jobs overtook from Kay was the belief

People who are really serious about software should make their own hardware.

Jobs made it to the core principle of Apple.

This message would be an exaggeration nevertheless it’s a fact that Apple changed the way we communicate today and handle information. And that was definitely not just one small step for man. Neither Alan Kay nor Steve Jobs ever claimed to be the only inventors.



About the iPad

Thanks for reading.

Word Selfies

27 10 2015


The risk to be seen as a dumbass.

Google+, Twitter, Facebook, and others changed our lives and the way we communicate with each other. 

Sad to say that this often goes along with untruths, aggressiveness, ignorance, insolence, and other mental deficits.
A phone or a tablet might not seem to be something worth fighting over, but what it stands for most definitely is.

A fanboy immediately turns into a hostage. Hostages have no choice but to buy certain products.

They are far less likely to care if one device is better than another. It’s the choosing one thing over another which leads to narratives about why you did it. If you have to rationalize why you bought a luxury item, you will probably find ways to see how it fits in with your self-image.
To combat postdecisional dissonance, the feeling you have committed to one option when the other option may have been better, you make yourself feel justified in what you selected to lower the anxiety brought on by questioning yourself.

All of this forms a giant neurological cluster of associations, emotions, details of self-image and biases around the things you own.

This is why all over the Internet there are people in word fights over video games and sports teams, cell phones and TV shows. The Internet provides a fertile breeding ground for this sort of behavior to flourish.

The imagination …

You prefer the things you own over the things you don’t because you made rational choices when you bought them.

The reality …

You prefer the things you own because you rationalize your past choices to protect your sense of self.

Thanks for paying attention.

Fly WebDAV Airlines

20 10 2015

Let your data fly with WebDAV Airlines from your iOS device to a cloud storage of your choice.

1 Tap on ‘Send a copy’ and select a document and the file format.

2 Choose ‘WebDAV’.

3 Sign in.

4 Choose a folder to save the document.

Tap on ‘+’ and select ‘Copy from WebDAV’ to fetch a document from your cloud provider.
WebDAV (Web-based Distributed Authoring and Versioning) is a method that allows you to manage files stored on remote servers. By linking to a WebDAV location from your iWork app, you can easily copy documents to and from a remote server or web service.

WebDAV is

a communications protocol is a system of digital message formats and rules for exchanging those messages in or between computing systems and in telecommunications. A protocol may have a formal description. Protocols may include signaling, authentication and error detection and correction capabilities.

A protocol definition defines the syntax, semantics, and synchronization of communication. Communications protocols have to be agreed upon by the parties involved.


The most popular protocol is our language with some fine distinctions:
It’s not digital and non-standardized. Nevertheless I hope you will understand this article.

Notes …

1 Non-iCloud storages do not support synchronization across your devices automatically.

2 It’s always a good idea to save relevant documents in more than one place. So use iCloud and an other cloud for backups.

3 iWork for iOS supports WebDAV as well as Box, OneDrive, Google Drive, and Dropbox.

4 If you work with both suites, Apple iWork and Microsoft Office, it’s recommended to use Microsoft OneDrive or Dropbox. If you need WebDAV access for other reasons you should know that OneDrive and Dropbox don’t support WebDAV. 

It’s recommended to install a powerful file manager like FileBrowser to manage your files (copy, move, delete, rename, etc).

More about a recommended cloud provider

Box for iOS

Happy landing.

iMessages from Albert

6 10 2015

About product philosophy

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”

About iOS

“Everything should be made as simple as possible, but not simpler.”

About innovation

“The secret to creativity is knowing how to hide your sources.”

About SEC filings

“Not everything that counts can be counted, and not everything that can be counted counts.”



Quotes taken from Albert Einstein.

Post created by an open-minded Apple fanboy user.

Thanks for dropping by.

Pyongyang Time

4 10 2015

There is an update for Kim’s iThings.

On August 15, 2015, North Korea switched to a new time zone, turning its clocks back by 30 minutes to mark its liberation from the Japanese at the end of WW2. Bells rang out in the capital Pyongyang at midnight as the new time zone came into effect. Unfortunately Kim did not inform Tim about this innovative move so iOS devices showed the wrong Pyongyang Time.


The world of bliss returned because special forces now installed iOS 9 on Kim’s iThings.

What can North Korea learn from this history-charged issue?

After upgrading the time zone of their iThings people in power should upgrade their conception of the world as well.

Regarding iOS 9 let’s say it with slightly modified words of Neil Armstrong …

That’s one small step for a man developer, one giant leap for mankind Kim Yong Un.

A big THANKS to the Cupertino guys.


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